Two smaller launches tested hypotheses in preparation for a big May 2022 launch. We hear from CEO Danny Iny and Mirasee team members about the results of those two launches, how they served to forecast the May 2022 launch, and how team members define success.

Welcome to Behind the Launch! This 8-episode podcast pulls back the curtain on the ups and downs of launching a product or service. 

Cynthia Lamb is director of podcasts at Mirasee FM, where she produces or supervises the production of 11 podcasts (and counting). She got her start at the venerable University of Missouri-Columbia’s School of Journalism, where she was trained in broadcast journalism, served as the program director of KCOU radio, and worked as a television reporter for the NBC affiliate. For the NPR affiliate, she produced and wrote long-form radio documentaries – what we would call “podcasts” today. After her move to San Francisco, Cynthia worked as a producer on several documentary films before making her way to publishing.

For the 15 years prior to joining Mirasee, Cynthia worked as a ghostwriter for prominent and start-up business coaches. She was also the managing editor for Six-Figure Newsletters, which is now under the Mirasee umbrella.

Cynthia has ghostwritten more than 750 articles and 9 books of nonfiction. She is the author of two novels, the acclaimed Brigid’s Charge and forthcoming The Sister I Never Forgot. She has a Bachelor of Journalism (BJ) from the University of Missouri-Columbia and a Master of Fine Arts (MFA) in English/Creative Writing from Mills College.

Resources or websites mentioned in this episode:
Mirasee

Credits:
Producer and Writer: Cynthia Lamb
Organizer: Geoff Govertsen
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely

Music credits:
Track Title: Say That I Am
Artist: Adrian Dominic Walther
Writer: Adrian Dominic Walther
Publisher: A SOUNDSTRIPE PRODUCTION

Track Title: Castles
Artist & Writer: Daniele Musto
Publisher: A SOUNDSTRIPE PRODUCTION