Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. 

The experience of losing a very big client opened a new world for Talia Wolf, founder of GetUpLift. That loss led her to finally understanding the missing piece—the psychology behind taking action and the emotions that impact our decisions. This new understanding led her to design an entirely new process that she’s been using ever since.  

“You have to understand the emotions behind your clients’  decisions to help them,” she says. In this episode of Making It, she shares what “making it” means to her.

“It was when I lost a $100,000 client that I understood the missing piece. And the missing piece was understanding how people make decisions.”

Talia Wolf

Talia Wolf is a conversion optimization specialist who generates more revenues, leads, and sales for her clients using emotional targeting and persuasion. Talia is the founder of GetUplift, has taught on stages such as Google, MozCon, CTAconf, Search Love and many more, and was recently listed as one of the most influential experts in the world for conversion optimization.

She calls herself the chief optimizer and creator of the Emotional Targeting Framework and created GetUplift because she was tired of seeing brilliant businesses struggle with sluggish results. Talia co-founded Conversioner, and now runs GetUplift, where she offers conversion optimization services, in-house training, workshops and online courses. 

GetUplift is a unique mix of done-for-you projects and DIY training.

Resources or websites mentioned in this episode:

• Mirasee
• Talia’s website
• Talia’s  LinkedIn
• Talia’s Youtube
• Talia’s business Twitter
• Talia’s personal Twitter

Credits:

• Guest: Talia Wolf
• Associate producer: Danny Bermant
• Producer: Cynthia Lamb
• Assembled by: Geoff Govertsen
• Executive producer: Danny Iny 
• Audio Post Supervisor: Evan Miles, Christopher Martin 
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely 

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Music and SFX credits: 

• Track Title: Sweet Loving Waltz
  Artist Name(s): Sounds Like Sander
  Writer Name: S.L.J. Kalmeijer
  Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: The Sunniest Kids
  Artist Name(s): Rhythm Scott
  Writer Name: Scott Roush
  Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Love Burst
  Artist Name(s): Cody Martin
  Writer Name: Cody Kurtz Martin
  Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS
• Track Title: My Own Heaven
  Artist Name(s): Adrian Walther
  Writer Name: Adrian Dominic Walther
  Publisher Name: A SOUNDSTRIPE PRODUCTION