Sign up for the 2 Sigma Newsletter

Mirasee's best resources, ideas and advice – curated and delivered to your inbox!

Letting Go of “Egometrics” (Tanya Alvarez)

  • Episode #144

Growing up with a mother who fully supported big dreams, Tanya Alvarez embodied entrepreneurial spirit early on. And through success, she’s found her definition of making it has evolved from chasing ego-based metrics to creating a meaningful legacy.

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.

Tanya Alvarez is the founder of OwnersUP,  a highly select community of small business owners who want to optimize their business for profit and impact.

“Early on, in my twenties, making it seemed a little different. I was chasing metrics that now, looking back, were ‘egometrics.’”

— Tanya Alvarez

Starting out at age 25, Tanya Alvarez self-funded her first New York ad agency, using credit cards, and achieved zero to one million in revenue in the first year.

Along the way, she traveled to 42 countries and completed the Boston and NYC Marathons plus a Half Ironman, all while battling a rare brittle-bone condition.

Tanya’s story is one of the classic underdog, and she’s on a mission to help you own your life, not just your business.

Through OwnersUP, Tanya aims to empower you to win at work without losing at home, utilizing facilitated accountability sprints to scale your business sanely and enable you to live your ideal life now.

Resources or websites mentioned in this episode:
Tanya’s website:

Producers: Cassandra Topperwein, Geoff Govertsen, and Michi Lantz
Supervising Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music credits:
Track Title: The Sunniest Kids
Artist Name: Rhythm Scott
Writer Name: Scott Roush

Track Title: Love and Circumstance
Artist Name: Shimmer
Writer Name: Matthew Wigton

Track Title: Dragonfly
Artist Name: Kurtis Parks
Writer Name: Kurtis Parks

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

To catch the great episodes coming up on Making It, please follow us on Mirasee FM’s YouTube channelor your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It’s the best way to help us get these ideas to more people.

Episode transcript: Letting Go of “Egometrics” (Tanya Alvarez).


Making It

If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.