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Let’s Get Quizzical (Ryan Levesque)

  • Episode #38

Ryan Levesque is the CEO of The ASK Method®, a company that teaches business owners how to launch and grow their online business. He’s a master at using online quizzes to generate leads and funnel them into paying clients.

In this episode, Ryan shares his quiz-funneling methods with tons of real-world examples and useful advice. He also reveals a very special offer for listeners of Just Between Coaches (link shown below).

In this episode we discuss:

  • How can using quizzes generate leads?
  • Why are online quizzes so effective?
  • What is a quiz funnel vs. a sales funnel?
  • How using a quiz funnel can help those who have difficulty selling.
  • How do you get potential leads to find and take your quizzes?
  • How using quizzes can help you overcome imposter syndrome.
  • What are the different kinds of quizzes and which are the most effective in converting leads?
  • How using quizzes can help you to tailor your services to your clients’ needs.
  • How quizzes help potential clients experience and trust you before they become a paying client.
  • What are the most common mistakes that people make when using quizzes?
“No matter what, people are buying you, and [with quizzes] they have an opportunity to experience you in a bite-size way.”

Ryan Levesque

Ryan Levesque is the CEO of The ASK Method®. He is also the national best-selling author of ASK, which was named by Inc. Magazine as the #1 Marketing Book of the Year. His latest book, CHOOSE, is available now.  His work has been featured in the Wall Street JournalHarvard Business ReviewUSA TodayForbes and Entrepreneur. His work has also been featured on television networks, such as NBC and Fox. Over 250,000 entrepreneurs subscribe to his email newsletter, in which he offers business advice. He has built a highly-profitable $10M+/year business across 23 different niche markets, building an email list of over 4.1M people.

Ryan is a co-founder and investor in®, the leading marketing funnel software for building quizzes, assessments, and segmentation funnels. A certified AFOL (Adult Fan of LEGO), Ryan lives with his wife, Tylene, and their two boys in Austin, Texas.     

Resources or websites mentioned in this episode:
Coaches Console
Ryan’s website
Ryan’s LinkedIn
Ryan’s FREE OFFER – QUIZ Funnel Workshop

Guest: Ryan Levesque
Host: Melinda Cohan
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Assembled  by: Michi Lantz 
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Just Between Coaches, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits:
Track Title: Clouds
Artist Name(s): Acreage
Writer Name: Marshall Usinger

Track Title: Coastline Dream
Artist Name(s): Wild Sky
Writer Name: Adam Simons

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Stars & Trees
Artist Name(s): Outside The Sky
Writer Name: Dustin Ransom


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”