At one point, Grant Leboff was just the new guy with zero sales under his belt. Now he’s a marketing expert with his own thriving business. He reminds us that you don’t need a long-term plan if you’re willing to listen to your gut and take some risks.

Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. 

Grant Leboff runs a business called Sticky Marketing, a strategic marketing company that helps businesses make their marketing efforts more effective.

“I think you have to be young, a bit naive, a bit mad. I didn’t know what I was getting myself into. It just seemed like a good idea.”

Grant Leboff

Grant Leboff is one of the U.K’s leading Sales and Marketing experts. His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016. This follows the success of Leboff’s previous titles.

A thought leader in his field, Leboff’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.

Sticky Marketing Club® Ltd., is a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world.

Leboff is a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks

Resources or websites mentioned in this episode:
Mirasee
Grant’s website
Grant’s  LinkedIn

Credits:
Guest – Grant Leboff
Co-Producers – Danny Bermant & Geoff Govertsen
Supervising Producer – Cynthia Lamb
Executive producer – Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music and SFX credits: 
Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer
Publisher Name: A SOUNDSTRIPE PRODUCTION

Additional music graciously supplied by Reveille