In this insightful episode, Dov Gordon stresses the value of creating simple processes and sticking to them, while Dr. Irena highlights that willpower can be built by regularly pushing yourself slightly beyond your comfort zones. Consistent, incremental improvement is crucial for long-term success.

In each episode of Neuroscience of Coaching, host Dr. Irena O’Brien explains the science-based insights behind a particular concept and interviews a coach to discuss how these apply in the real world. Just as she does in her professional programs, Irena “un-complicates” neuroscience and teaches practical, evidence-based tools and strategies that listeners can use in their coaching practices.

“The reason why people are not doing the simple things, such as making three sales calls a day, is because they never make a decision about what they’re actually going to do.”

— Dov Gordon

Dov Gordon helps consultants, experts, and entrepreneurs who are not the “charismatic guru” types to create a consistent flow of ideal clients. Dov is also founder of the JVMM, a curated network for those who sell to small businesses, consultants, coaches, etc. via online direct marketing and joint ventures. Members are intermediate and advanced, with sales of low six-figures to upper seven figures (in other words, not for beginners). Details at ProfitableRelationships.com. You can get a free copy of his manual called How to Systematically and Consistently Attract First-Rate Clients at https://ProfitableRelationships.com/theManual.

Dr. Irena O’Brien teaches coaches and care professionals how to achieve better results for their clients through neuroscience.

She is the founder of Neuroscience School, which helps practitioners understand and apply insights from cutting-edge neuroscience research. She loves seeing her students gain confidence in their ability to evaluate neuroscience findings and use them successfully in their own practices. Her Certificate Program in Neuroscience is certified by the International Coaching Federation (ICF) for Continuing Coaching Education credit.

Dr. O’Brien has studied neuroscience for 25 years and holds a Ph.D. in the field from the Université du Quebec à Montréal (UQAM), where she did brain-imaging studies. She completed her postdoctoral fellowship at the Centre for Language, Mind, and Brain at McGill University.

Resources mentioned in this episode:
Mirasee
Dr. Irena O’Brien’s website: The Neuroscience School
Dov’s website: ProfitableRelationships.com
Dov’s bonus: ProfitableRelationships.com/theManual

Credits:
Host: Dr. Irena O’Brien
Producer: Andrew Chapman
Audio Editor: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

Music credits:
Track Title: Sneaker Smeaker
Artist: Avocado Junkie
Writer: Sander Kalmeijer
Publisher: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist: Dresden, The Flamingo
Writer: Matthew Wigton
Publisher: A SOUNDSTRIPE PRODUCTION

Track Title: In This Light
Artist: Sounds Like Sander
Writer: Sander Kalmeijer
Publisher: A SOUNDSTRIPE PRODUCTION

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

To catch the great episodes coming up on Neuroscience of Coaching, please follow us on Mirasee FM’s YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It’s the best way to help us get these ideas to more people.

Is Willpower Like a Muscle? (Dov Gordon) Transcript.