How to Grow a Coaching Business Without Manipulation
- Episode #255
Business coach Caroline Leon, founder of Root and Rise, talks with Michi Lantz about ethical marketing, trust-based sales, and the challenge of changing a business model that already works. A grounded conversation on scaling without pressure or losing your values.

Caroline Leon is a business coach who specializes in supporting service-based, online business owners – such as coaches, healers and teachers – to build and grow sustainable businesses using strategies that are rooted in integrity. It’s her firm belief that when we change the way we do business, we change the world and it’s her mission to support conscious business owners to do just that, in order that we might create a world where business can be a force for good rather than greed.
Caroline’s vision is a world where the primary concern of business is the betterment of humanity and the furtherment of equality, health and wellness of all peoples. A world where business owners genuinely care for their clients and customers and have their absolute best interests at heart. A world where the business owners who operate with the highest levels of integrity, are the most prosperous and where meaningful business takes priority over the meaningless.
She supports business owners to do away with the gross and manipulative tactics so prevalent these days online and instead adopt ethical growth strategies that put people before profits.
Connect with Caroline Leon
Website: https://www.carolineleon.com/
LinkedIn: https://www.linkedin.com/in/soulfulstrategist/
Resources or websites mentioned in this episode:
Mirasee
Credits:
Host & Producer: Michi Lantz
Editor: Michi Lantz
Editor: Marvin Del Rosario
Executive Producer: Danny Iny
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Making It
If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.