How to Find Hidden Friction Before AI Scales Your Problems
- Episode #319
What if AI is just scaling your broken systems? Jeanne Hurlbert, PhD and former LSU professor, reveals how to find hidden friction in your organization before technology makes it worse. After a brain injury, she learned that barriers can be overcome—but only when you can truly see them.

Jeanne Hurlbert, PhD is a former LSU professor, founder of Hurlbert Consulting Group, and co-founder of C&J Innovations. A nationally recognized expert in survey research, social networks, and organizational intelligence, she has spent more than 30 years helping leaders transform evidence into clearer thinking, better conversations, and better decisions.
Today, Jeanne’s work explores the intersection of artificial intelligence, human judgment, and what she calls Hidden Friction™—the unseen barriers that slow trust, communication, innovation, and organizational performance. She believes AI is at its best not when it replaces human thinking, but when it helps people think more clearly, ask better questions, and have better conversations.
Jeanne is the author of You Can’t Serve Them Well If You Don’t Know Them Well and has been featured or quoted in The Wall Street Journal, The New York Times, USA Today, Forbes.com, NPR, The History Channel, and numerous other national media outlets. She combines deep academic expertise with decades of consulting experience to help leaders navigate complexity with evidence, curiosity, and practical wisdom.
Connect with Jeanne Hurlbert
LinkedIn: https://www.linkedin.com/in/jeannehurlbert/
Website: https://hurlbertconsultinggroup.com/ & https://www.beaconandsage.com/
Resources or websites mentioned in this episode:
Mirasee
Credits:
Host: Meredith Eisenberg
Editor: Marvin Del Rosario
Executive Producer: Danny Iny
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