How to Build Trust and Find Clients Through Authentic Conversations
- Episode #304
How do you find clients without pitching? Casey Grimes shares with Michi Lantz how authentic conversations at his gym became his best marketing strategy. From pricing with confidence to building trust through sweat, this episode reveals why real connection beats any sales tactic.

Growing up, Casey Grimes was destined for three dynamic roles: to become an astronaut, a stuntman, or a coach. It became clear that Casey Grimes, Dynamic Core Energy Performance Coach, considered his Plan C his best “Plan A.” 3 months into his coaching program, before he was even certified, he created relational value and connected with his first ever client. Now Casey serves as an Entrepreneur at Vitality Leadership LLC., serving multiple multi-million small businesses with the performance and scale of their business, executive leadership groups, and C-suite executives through Systemic Team Coaching, 1:1 Core Energy Coaching.
Casey is also the founder of Mentorcoachhub.com: A hybrid mentor coaching program for Mentor Coaches with keen experience to bring their coachees through a high-touch mentor coaching experience amidst all the ICF mentor coaching changes. In his free time, Casey travels to the space of imagination with his 3 children, Julius, Jamien, and Eliyanna, and fulfills the thrill of stuntmanning with skydiving, running Hyrox races, and riding his bike in big city traffic.
Connect with Casey Grimes
LinkedIn: https://www.linkedin.com/in/casey-t-grimes
Website: https://performvitality.com/
Resources or websites mentioned in this episode:
Mirasee
Credits:
Host: Michi Lantz
Editor: Marvin Del Rosario
Executive Producer: Danny Iny
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Making It
If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.