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Goodbye Technophobia (Mary Williams)

  • Episode #40

Mary Williams is the founder of Sensible Woo, a company that helps business owners find harmonious balance with technology. She is also an integral part of the Education team at Mirasee. Mary specializes in human-computer interaction and knows just how to soothe technophobia. 

In this episode, Melinda and Mary simplify the most common tech barriers and untangle the chaos. 

In this episode we discuss:

  • What needs to be automated and when.
  • How to let your tech savvy grow with your business.
  • What you need starting out (it’s not as much as you might think).
  • The first and most important thing you need to have in place.
  • Why keeping it simple is the best way to go.
  • How choice and confusion might be keeping you stuck.
  • Why it’s important to see your technological systems from your client’s point of view.
  • What is Offer-Market Fit, and how does it affect your technological needs?
  • What role do anxiety and mindset play in tech chaos?
“When you’re just sort of desperately grabbing at things to try to make something happen, that’s when you know you’re in a dangerous spot.”

Mary Williams

Mary is the Chief Technology Therapist at Sensible Woo, where she teaches highly sensitive & neuro-divergent online business owners how to replace technological chaos with a harmonious system. Through programs like Digital Feng Shui, her clients optimize their business foundation from an emotional and intuitive perspective so that they can delegate and automate without wasting time, money, or energy.

Mary is an accredited librarian with her Master of Science in Information from the University of Michigan School of Information. She started her career as a digital archivist in Los Angeles for big brands like Disney Animation and Guthy-Renker. After overseeing technology for a library system in Austin, Texas, she leapt out of the 9-to-5 with consulting contracts for technology start-ups and entertainment firms like Fandango.

Working in diverse environments on software development teams and digital asset management projects, Mary earned the nicknames “The Glue” and “The Translator” and discovered her talent & passion for helping humans connect with the digital world in greater harmony.  She’s now the Chief Technology Therapist of her own coaching & education business and empowers her clients to become their own best tech gurus.

After experiencing Business Ignition Bootcamp, Mary jumped right into the Expert Business Launchpad, and then went full out in the ACES program with Mirasee.  She found stability in her business as a Mirasee student and is thrilled to be part of the coaching family that nurtures so many entrepreneurs into reaching their dreams & goals.

Resources or websites mentioned in this episode:
Coaches Console
Mary’s website
Mary’s Facebook

Guest: Mary Williams
Host: Melinda Cohan
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Scripted and assembled  by: Michi Lantz 
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Just Between Coaches, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits: 
Track Title: Clouds
Artist Name(s): Acreage
Writer Name: Marshall Usinger

Track Title: Coastline Dream
Artist Name(s): Wild Sky
Writer Name: Adam Simons

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Stars & Trees
Artist Name(s): Outside The Sky
Writer Name: Dustin Ransom


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”