What happens when you realize you’re the kingmaker, not the king? Alex van Ginneken shares how he sold his 25-employee software company to build a lifestyle coaching business. Discover his LinkedIn strategy, AI automation tips, and why doubling your prices creates freedom.

What if you didn’t just use AI, but actually made it work for your business? While growing more revenue, working fewer hours, and finally having space for life again. That’s exactly what Alex van Ginneken helps entrepreneurs achieve. Alex is an entrepreneur, business coach, and AI expert with more than fifteen years of experience. He has built and sold multiple companies and now helps thousands of entrepreneurs make their businesses smarter, more efficient, and truly scalable through practical AI.

His approach focuses on practical, immediately applicable strategies and insights rather than complicated theory, delivering real results for business owners. When he’s not working with AI, Alex enjoys running marathons around the world. He believes that discipline, perseverance, and smart systems make the difference, both in sport and in business.

Connect with Alex van Ginneken
LinkedIn: https://www.linkedin.com/in/ginneken/
Website: https://alexvanginneken.com

Resources or websites mentioned in this episode:
Mirasee

Credits:
Host: Meredith Eisenberg
Editor: Marvin Del Rosario
Executive Producer: Danny Iny

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