What happens when a marketing expert finally practices what she preaches? Erin Mitchell shares her journey from CVS layoff to fractional CMO with Michi Lantz, revealing why she spent years at 0.1% marketing spend while telling clients to invest 5%.

Erin Mitchell, MBA, is the Founder and CEO of BE Total Solutions, a strategic advisory firm that helps organizations align business strategy, marketing, and execution to drive measurable growth. With nearly 20 years of experience-including leading marketing teams at CVS Health-Erin specializes in turning strategy into action across complex organizations. As a member of the Forbes Coaches Council, Erin is a published author on Forbes.com, where she shares insights on strategic growth-known for helping organizations move from fragmented marketing to aligned, growth-driven execution.

Connect with Erin Mitchell
LinkedIn: https://www.linkedin.com/in/erinnicolemitchell/
Website: https://betotalsolutions.com

Resources or websites mentioned in this episode:
Mirasee

Credits:
Host: Michi Lantz
Editor: Marvin Del Rosario
Executive Producer: Danny Iny

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