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Focus On Value, Not Self-Worth (Dallas Travers)

  • Episode #69

As coaches, we want to see our clients succeed but how much focus should we place on their results? In this episode, Melinda talks with business coach, Dallas Travers about the negative impacts of basing your worth on your client’s success.

Dallas Travers is the brain behind The Hive and the Ripple Effect System. She helps purpose driven coaches simplify what they focus on while building their businesses without compromising their values.

In this episode we discuss:

  • The difference between proving your worth and being value-focused
  • Why trying to prove your ‘worth’ as a coach can negatively impact both you and your client
  • How to identify when you’re being led by your fear and insecurities
  • The mindset shift that is needed to become a more client-focused coach
  • How taking a client-focused approach allows you to provide more value to your clients
  • An evaluation exercise you can do to know if your coaching practice is benefiting you and your clients
  • Ways to stay grounded and focus on providing value as a new coach
  • An easy way to gather testimonials from clients
“And then we’re on this worth roller coaster… where my worth is determined by an outcome that I have no control over.”

Dallas Travers

If you’re a coach who serves everyday people who want their businesses to flourish, you need to know Dallas Travers. She has created a Ripple Effect System that teaches the exact steps to attract paying clients, build your list daily, then scale your business with a course so you never again have to wonder, “what should I do today?“. 

Dallas started her journey as a coach by successfully carving out a new cottage industry in entertainment where she taught actors the entrepreneurial skills they need to acquire acting work without a talent agent. She then expanded her reach and began to mentor other coaches, which then gave birth to The Hive.

Today, Dallas is on a mission to help purpose driven coaches build values-centered businesses and question the commonly accepted practices inside the online world to make an authentic impact without compromise.

Her clients have had a lot of firsts: first paying client, first five figure launch, first five figure day, first six figure year… all with confidence + clarity because they finally have a plan that feels good + the tools to implement.

Resources or websites mentioned in this episode:
Coaches Console
Dallas’ website
Dallas’ podcast
Book mentioned in the episode: The Power of Kindness by Piero Ferrucci

Guest: Dallas Travers
Host: Melinda Cohan
Producer: Cynthia Lamb
Executive producer: Danny Iny
Scripted and assembled by: Michi Lantz 
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

If you don’t want to miss future episodes of Just Between Coaches, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music and SFX credits:
Track Title: Clouds
Artist Name(s): Acreage
Writer Name: Marshall Usinger

Track Title: Coastline Dream
Artist Name(s): Wild Sky
Writer Name: Adam Simons

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Stars & Trees
Artist Name(s): Outside The Sky
Writer Name: Dustin Ransom


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”