Discover how AquaMermaid transformed into a thriving mermaid swimming school through innovative online courses and unique business strategies. Marielle Chartier Henault shares her insights on the importance of staying flexible, niche marketing, and blending your passion with entrepreneurship.

Marielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment and an expert in mermaid tail costumes and underwater stunts for movies.

In this episode, Ari, Abe, and Marielle discuss:

• Marielle’s journey and inspiration for starting a mermaid swimming school
• The transition from in-person classes to online courses due to geographical limitations and COVID-19
• Details about the two types of online courses offered by AquaMermaid
• Challenges and strategies for teaching a physical skill like mermaiding online
• Feedback and community engagement in the online course settings
• Promotion and marketing strategies for niche courses
• The business model, focusing on booking mermaid performers and its integration with the training
• Advice for other course creators, including conducting pilot versions and gathering feedback
• The importance of finding and engaging with niche communities for client acquisition

“Then I decided maybe I make a digital course. That way I can reach more people, especially with a niche training like this.”

— Marielle Chartier Henault

Marielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment. Renowned as an expert in mermaid tail costumes and underwater stunts for movies, Marielle has trained thousands of mermaid enthusiasts and professionals around the world. Her company specializes in delivering magical mermaid performances for a variety of events, including kids’ parties, real estate showings, and pool parties.

Under Marielle’s leadership, Aquamermaid has set the highest industry standards, offering top-tier entertainment services and lessons. Her innovative training methods empower both aspiring and professional mermaids to master the art of underwater performance. Beyond her entrepreneurial achievements, Marielle champions water safety, body positivity, and creative self-expression through aquatic arts. Her expertise and influence continue to shape the future of mermaid entertainment on a global scale.

Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Marielle’s website: AquaMermaid
Marielle’s Instagram account: @aquamermaidschool
Marielle’s TikTok account: @mermaid.marielle
AquaMermaid’s YouTube Channel: AquaMermaid

Credits:
Hosts: Ari Iny and Abe Crystal
Producer: Michi Lantz
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Expanding a Global Mermaid Brand Online (Marielle Chartier Henault).