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Done-for-You (Abe Crystal)

  • Episode #36

Abe Crystal is a learning design expert who co-founded the learning platform Ruzuku, as well as Instant Courses, which provides done-for-you courses for entrepreneurs, authors, coaches and small businesses.

Hosts Linda Claire Puig and Ari Iny explore with Abe the value of done-for-you offers, both for your clients and your own business, plus the considerations needed before you decide to add them to your own business.     

In this episode, we discuss:

  • How you can design done-for-you offers that empower you to solve more problems for your audience—without requiring any ongoing time or effort
  • Where you should start when developing your own done-for-you offers (and the very first question you must ask) so you can create as much value as possible for your clients
  • How to create “white label” offers that your clients can easily customize to suit their own purposes (this type of done-for-you offer can be used in an enormous range of niches)
  • And much more!
“There’s just a wealth of opportunities for coaches to use courses in a way that’s complimentary to their core coaching.”

Abe Crystal

Abe Crystal, Ph.D., is co-founder and CEO of Ruzuku, an easy-to-use online course platform for entrepreneurs, authors, coaches and small businesses. Ruzuku has hosted more than 75,000 courses serving more than half a million students around the world. Abe specializes in learning design and user experience research, and earned his Ph.D. in human-computer interaction at UNC-Chapel Hill. He is an adjunct professor in the School of Education at UNC-Chapel Hill, where he teaches seminars on educational innovation.

Resources or websites mentioned in this episode:
6-Figure Newsletters
Abe’s website
Abe’s free gift

Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb 
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music and SFX credits: 
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle

Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton


Blowing Up

“What’s their secret?” If you’ve ever looked at a highly successful entrepreneur and asked that question, Blowing Up is your chance to get the answer! In each episode of the podcast, Linda Claire Puig and Ari Iny ask a top entrepreneur to share the details behind the one strategy that exploded their income and impact the most. You’ll discover proven and tested ways to make more sales, grow your audience, connect with partners, expand into new areas, and more!