Tom Poland, a marketing mentor and founder of Leadsology, shares the unique webinar strategy that helped his business blow up by generating continual new leads and client inquiries when he got in front of other people’s audiences.

Tom Poland, founder of Leadsology, is a marketing mentor who gives professional advisors a model for generating a flow of high-quality, inbound, new client inquiries into their businesses almost every week of the year.

Hosts Linda Claire Puig and Ari Iny explore with Tom how to generate all the new leads and client inquiries your business needs by running webinars that attract your ideal prospects while giving them a taste of your services. 

In this episode, we discuss:

• The secret to running webinars that attract your ideal prospects — while giving them a taste of your services (this leads to tons of new high-paying clients)
• How to leverage other people’s networks to magnify your marketing results (without adding more work to your plate)
• How to create a “persuasion sequence” that positions your offer AND is valuable to your audience, creating trust and authority
• And much more!

“If you want to build your email list, the sweet spot to me is the webinar. It’s asking people to put in an hour of their time. That’s their skin in the game.”

Tom Poland

Tom Poland is a best-selling author. He started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenues of more than 20 million. Now he wants to show you exactly how to generate all the new leads and client inquiries your business needs, in just one hour a day.

Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Tom’s website
Tom’s free gift

Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb 
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music and SFX credits: 
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION