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Course Lab Presents Once Upon a Business

  • Episode #15

You listen to Course Lab because you want to learn how to make online courses that are more impactful for your students and successful for you.

Danny Iny and Abe Crystal appreciate the opportunity to really dive into the design of a course to help you take away what’s most relevant for your own courses. That’s why they thought you might be interested in a brand-new show that just joined the Mirasee FM Podcast Network. It’s called Once Upon a Business, and it’s hosted by their good friend and colleague, Lisa Bloom, the Story Coach.

In Once Upon a Business, Lisa reaches into a fairy, folk, or traditional tale and pulls out the business and growth lessons that you can apply to your own course business. To give you a taste of the show, they’re running an episode from that podcast right here in your feed. Abe chose this particular episode because the tailor in the story creates something beautiful, hits a wall, but then iterates and keeps going. Sound familiar? Keep listening, and you’ll hear exactly what this new show is all about.

So, come now. Gather around the fire. Lisa’s about to begin….

“I think it’s an incredibly important skill for an entrepreneur, for anybody running a business, to be able to know that creating something out of nothing is always possible.”

Lisa Bloom

Lisa Bloom is a storyteller, author and coach who’s passionate about the art and business of storytelling. She runs a business called ‘Story Coach’ and helps entrepreneurs, business owners & leaders attract & impact ideal clients and grow their business.

After traveling the world and working a variety of jobs, Lisa settled down and created her business: story coaching, developing transformational story leaders & delivering global conference keynotes and workshops. She is also the Director of Mirasee’s ACES Business Acceleration Program. There’s nothing Lisa loves more than to spend time with her partner & their four sons, walk her dog, travel, read and share stories!

Resources or websites mentioned in this episode:


  • Host: Lisa Bloom
  • Producer: Cynthia Lamb
  • Executive producer: Danny Iny
  • Assembled by: Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

Music credits:

  • Track Title: Firestone
    Artist Name(s): Pete Stewart
    Publisher Name: Chad Michael Snavely
  • Track Title: Emeralds
    Artist Name(s): Hale
    Writer Name: Cory Hale Williams
  • Track Title: Places in Dreams
    Artist Name(s): Alsever Lake
    Writer Name: Adrian Dominic Walther

Course Lab

Ever wondered how online courses could be even better? What would that next level look like? Those are the questions driving online course experts Danny Iny (founder of Mirasee) and Abe Crystal (co-founder of Ruzuku) in Course Lab. In each episode, they bring on an innovative course creator and deconstruct what makes their course (and course business) work for them and their students.