Starting with a niche topic — playing the harp — Diana Rowan proved that it’s possible to successfully expand to a broader scope (but not too broad!). She also gives us a blueprint for how to support your courses with an active and engaged community.

Diana Rowan holds a PhD in Music Theory and is the creator of The Bright Way, which is a program, book, and thriving private online community.

In this episode, Ari, Abe, and Diana discuss:

• The format of Diana’s membership community
• How her program started and evolved
• How daily meetings form the basis for connection and community
• Her pricing structure
• How Diana transitioned from a niche topic to a broader scope
• The challenges of expanding to a broader topic scope
• Building an audience
• Fostering community through activities

“I came to realize over time, it’s really the journey people are going through together. That was the most important thing, to see each other transform.”

– Diana Rowan

Diana Rowan is the creator of The Bright Way: Five Steps to Freeing the Creative Within — a program, book, and thriving private online community. She holds a PhD in Music Theory (world harp techniques), a Master of Music (classical piano performance), and composes, teaches, writes, performs, and researches creativity. Bright Way Guild, her online academy and community, brings out the unique creative voice within each of us, based on this philosophy: The more we are our true selves, the more the world benefits.

Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Diana’s website: DianaRowan.com

Credits:
Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Audio Post Production: Marvin del Rosario
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:
24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.