Close Your Identity Gap and Build a Personal Brand That Fits
- Episode #341
Is your brand still reflecting who you used to be? Danielle Miller, brand strategist who coined the identity gap concept, reveals why entrepreneurs evolve faster than their positioning and how to close that identity gap. Learn the difference between brand and branding.

Danielle Miller is a personal brand strategist, author, and creator of the Identity Gap Framework. She works with experienced entrepreneurs and founders to close the gap between who they’ve become and how the market sees them, so their expertise is recognized, remembered, and sought after.
Her work helps clients clarify their positioning, communicate their value with confidence, and build personal brands that become strategic business assets rather than marketing afterthoughts.
She is the author of Smartypants Branding and the creator of The Unmistakable Brand, where she helps leaders become the obvious choice in their industry through authentic positioning rather than louder marketing.
Connect with Danielle Miller
LinkedIn: https://www.linkedin.com/in/daniellemmiller/
Website: https://www.daniellemmiller.com/
Resources or websites mentioned in this episode:
Mirasee
Credits:
Host: Meredith Eisenberg
Editor: Marvin Del Rosario
Executive Producer: Danny Iny
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Making It
If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.