In today’s story, endearing animals display human characteristics that encourage us to take a closer look at our own integrity, mindfulness and motives. We are inspired to honor the wisdom of our elders and value the loyalty of true friends.

Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to. 

In this episode of Once Upon a Business, Lisa tells “Old Sultan” and extracts rich business and life lessons that are applicable for entrepreneurs of all stripes.

“It’s quite rare to find such a gem in the business world; someone who takes responsibility for their choices and is prepared to move forward in an authentic way.”

Lisa Bloom

Lisa Bloom is a storyteller, author and coach who’s passionate about the art and business of storytelling. She runs a business called ‘Story Coach’ and helps entrepreneurs, business owners & leaders attract & impact ideal clients and grow their business.

 After traveling the world and working a variety of jobs, Lisa settled down and created her business: story coaching, developing transformational story leaders & delivering global conference keynotes and workshops. She is also the Director of Mirasee’s ACES Business Acceleration Program. 

There’s nothing Lisa loves more than to spend time with her partner & their four sons, walk her dog, travel, read and share stories!

Resources or websites mentioned in this episode:
Mirasee
The Story-coach 
Lisa Bloom’s book – The Story Advantage

Credits:
Host – Lisa Bloom
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen & Michi Lantz
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:
Track Title: Emeralds
Artist Name(s): Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Places in Dreams
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Through Space and Time
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION