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Change of Plans (Rob Allen)

  • Episode #42

Welcome to Making It!  This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it. 

Rob Allen is the founder of Kings of Conversion, a company that helps copywriters become better thinkers and better marketers. He wasn’t always a master of copy, though. In fact, at the time that his writing inadvertently caught the eye of a scouting editor, he didn’t even know what copywriting was.

In this episode of “Making It”, Rob shares his journey along the backroads to success. He attributes much of his success to not being afraid to walk away from what isn’t working and doubling down on what is. That’s the beauty of entrepreneurship.

“I don’t like doing this; I do like doing this, and when you put all those pieces together, you end up with something that’s really cool.”

Rob Allen

Rob Allen is a Forbes-featured copywriter who’s generated over $100 million in product sales. He’s known for his wild freelance experiments, creating The Freelance Copywriting Summit, co-founding & co-hosting The Black Friday Summit, and running the most FUN copywriting YouTube channel around.

Resources or websites mentioned in this episode:
Rob’s website
Rob’s LinkedIn
Rob’s YouTube

Guest – Rob Allen
Associate producer – Danny Bermant
Producer – Cynthia Lamb
Executive producer – Danny Iny
Assembled by – Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production by Post Office Sound
Music soundscape: Chad Michael Snavely

Music and SFX credits: 
Track Title: The Sunniest Kids
Artist Name(s): Rhythm Scott
Writer Name: Scott Roush

Track Title: Sweet Loving Waltz
Artist Name(s): Sounds Like Sander
Writer Name: S.L.J. Kalmeijer

Track Title: Lucky Kentucky
Artist Name(s): The Night Train
Writer Name: Matthew Wigton


Making It

If you’re an online entrepreneur, Making It was made for you. In each episode, real-world entrepreneurs tell their stories in their own words. They define what “making it” means in the busy space of online business. And they reveal what they’ve learned in their journey toward making it… lessons you can use in your own business.