After creating an online leadership course aimed at middle managers, Danny Ceballos found greater success selling the course in bulk to organizations. He focuses on genuine connection and tailored content to drive his success in transforming leaders and organizations alike.

Danny Ceballos is the founder and principal of Unleashed Consulting.

In this episode, Ari, Abe, and Danny discuss: 

• Danny’s transition from corporate healthcare to focusing on leadership and training through online courses 
• Shifting to targeting organizational cohorts instead of individual participants 
• The current structure of the Best Boss Bootcamp and sales strategy 
• The importance of relationship-building in B2B sales 
• Strategies used to engage participants in the course and maintain their commitment 
• Tailoring course content to meet the specific needs of different organizations 
• The importance of tracking and demonstrating results to clients 

“When I fly my freak flag a little bit… there’s a lot more engagement, and I distinguish myself from other folks that are doing this work.”

— Danny Ceballos

Danny Ceballos, MBA, MA, is a seasoned senior leader, OD consultant, management trainer and executive coach. He is the founder and principal for Unleashed Consulting, where he works with individuals and organizations to excel in workplace performance, productivity, and employee engagement by “Building Better Bosses.” Danny works with CEOs, Executive Directors, management teams, and Boards of Directors to create workplace systems, processes, and cultures that are sustainable and triple bottom-line effective in prioritizing People, Profit, & Performance improvements.

Resources or websites mentioned in this episode:
Mirasee
Ruzuku
Danny’s website: UnleashedConsult.com

Credits:

Hosts: Ari Iny and Abe Crystal
Producer: Cynthia Lamb
Executive Producer: Danny Iny
Audio Editor: Marvin del Rosario
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:
Track Title: Bossa BB
Artist Name: Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name: Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name: Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Building Better Bosses (Danny Ceballos).