Ellen Finkelstein is the founder of Change the World Marketing, a company that helps experts learn to share their knowledge through online products and courses. After using her own four-point process successfully for years, she decided to teach others how to do the same.

In this episode, Danny, Abe and Ellen cover a lot of ground from initial idea to launch, honing in on a framework for simple but clever beta testing. If you’re looking to create a new course or a new iteration of an existing one, this episode will get your creative juices flowing.

In this episode we discuss:

• Ways to help course participants implement and apply what they’re learning.
• Coaching participants through time management and making progress on the course.
• Creating a course from the perspective of participants’ lives and schedules.
• Smart ideas for piloting a course.
• Danny and Abe’s debrief.

“The unusual part of it was how I tested my course, not the actual course itself.”

Ellen Finkelstein

Ellen Finkelstein is a teacher, coach and recognized expert, speaker, trainer, and best-selling author on PowerPoint, presentation skills, and speaking. Her articles have appeared in numerous magazines, newsletters, and blogs.

She is a PowerPoint MVP (one of only 18 in the United States) with a Microsoft award for experts who contribute to the user community. Her website offers a huge assortment of tips, techniques, tutorials, and articles on these topics.

She also teaches speakers, writers, and experts to get their Knowledge out to the world with a knowledge-based online business at ChangeTheWorldMarketing.com.

Resources or websites mentioned in this episode:
Mirasee
Ellen’s website
Ellen’s LinkedIn

Credits:
Guest: Ellen Finkelstein
Hosts: Danny Iny & Abe Crystal 
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Assembled by: Geoff Govertsen
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely

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Music and SFX credits: 
Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION