Founder & CEO of Branding for the People Re Perez reveals why branding is so much more than logos and color schemes—and how to create a brand that connects with your audience and grows your business.

Re Perez is a former Fortune 500 brand consultant turned entrepreneur, keynote speaker, best-selling author and founder of Branding for the People. He helps entrepreneurs and conscious businesses build best-in-class brands that take their business to the next level.

Hosts Linda Claire Puig and Ari Iny explore with Re how to create a brand that creates, shapes and influences the desired perception that you want to have in the marketplace. 

In this episode, we discuss:

• Why branding is so much more than logos and color schemes – and how to create a brand that connects with your audience for life
• How to show up in a way that’s authentic to you but also creates a perception of authority (this is much more effective than just making claims about your brand)
• How to build your brand around an emotional hook so that your audience feels deeply connected to you
• And much more!

“Technically you don’t own your brand, it resides in people’s minds.”

Re Perez

Re Perez is a former Fortune 500 brand consultant turned entrepreneur, keynote speaker, best-selling author of Your Brand Should Be Gay (Even If You’re Not), and CEO of Branding for the People, a strategic branding agency that helps entrepreneurs and conscious businesses build best-in-class brands. His clients often credit him for being the single smartest investment that took their business to the next level.

Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Re’s website
Re’s free gift

Credits:
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb 
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music and SFX credits: 
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION