Ally Machate, CEO of The Writer’s Ally, shows you how to explode your reach, become an opportunity magnet and create long-term success by writing and publishing a book—and why to choose either traditional or independent publishing.

Ally Machate is CEO of The Writer’s Ally, where she oversees a team of publishing industry professionals who help serious authors to write, publish and sell more high-quality books.  

Hosts Linda Claire Puig and Ari Iny explore with Ally how to explode your reach, become an opportunity magnet and create long-term success by writing and publishing a book. 

In this episode, we discuss:

• How to plan and write a book that generates tons of revenue…beyond just book sales
• How to use a book like a “supercharged business card” that attracts clients, speaking gigs, and other high-paying opportunities
• The story of a former Navy SEAL who used a book to evolve his popular Navy-SEAL-style fitness bootcamps into a leadership training empire.
• And much more!

“The real value of a book could be selling your next online course or workshop or coaching program.”

Ally Machate

Ally Machate is on a mission to help authors make great books and reach more readers. A bestselling author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks and Hay House, as well as

independently published bestsellers. Ally leads a diversified team of professionals who specialize in helping serious authors to write, publish and sell more high-quality books.

Resources or websites mentioned in this episode:
Mirasee
6-Figure Newsletters
Ally’s website
Ally’s free gift

Credits:
Guest: Ally Machate
Hosts: Linda Claire Puig & Ari Iny
Producer: Linda Claire Puig
Managing Producer: Cynthia Lamb 
Executive producer: Danny Iny
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music and SFX credits: 
Track Title: Sunny Side Up
Artist Name(s): Neon Beach
Writer Name: Aaron Sprinkle
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence
Artist Name(s): Mikey Geiger
Writer Name: Michael Thomas Geiger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION