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Are You Underearning? (Barbara Huson)

  • Episode #61

If you’re not earning what you need or desire, chances are you’re underearning. In this episode, packed with step-by-step advice, Barbara Huson explains resistance to our own earning potential and how to overcome it.

Barbara Huson is a best-selling author, financial therapist, teacher and wealth coach. She has helped millions of women take charge of their finances and their lives.

In this episode, we discuss:

  • What does it mean to be an underearner? Are you one?
  • How identifying your fears can help you succeed.
  • Three reasons why female entrepreneurs are often underearners.
  • Principles of neuroscience that can help you overcome underearning.
  • How we succumb to resistance that prevents us from moving forward.
  • The difference between overcoming resistance and pushing through.
  • Three steps to get smart about money.
  • Why money problems really have nothing to do with money.
  • Barbara’s three rules for creating wealth.
“We give away our skills or knowledge or experience for free or bargain prices. Because we don’t believe we’re worth more. There’s this little voice in our head that says, who do you think you are? No one’s going to pay that!”

Barbara Huson

Barbara is the leading authority on women’s wealth and power. As a best-selling author of seven books, financial therapist, teacher and wealth coach, she has helped millions, including herself, take charge of their finances and live their lives. Her background in business, her years as a journalist, her Master’s Degree in Counseling Psychology, her extensive research, and her personal experience with money give her a unique perspective and make her the foremost expert on empowering women to live up to their financial and personal potential.

She’s been featured on Good Morning America, The View, Extra, The O’Reilly Report, and many times on CNN, MSNBC, CNBC, Fox News, PBS and NPR, as well as the New York Times, and USA Today.

Resources or websites mentioned in this episode:
Coaches Console
Barbara’s website
Barbara’s LinkedIn

Guest: Barbara Huson
Host: Melinda Cohan
Producer: Cynthia Lamb 
Executive producer: Danny Iny
Scripted and assembled by: Michi Lantz 
Audio Post Supervisor: Evan Miles, Christopher Martin
Audio Post Production: Post Office Sound
Music soundscape: Chad Michael Snavely

If you don’t want to miss future episodes of Just Between Coaches, please subscribe to Apple podcasts or Spotify or wherever you’re listening right now. And if you liked the show, please leave us a starred review. It’s the best way to help us get these ideas to more people.

If you have a question for Just Between Coaches, put the show title in the subject line and send it to

Music and SFX credits:
Track Title: Clouds
Artist Name(s): Acreage
Writer Name: Marshall Usinger

Track Title: Coastline Dream
Artist Name(s): Wild Sky
Writer Name: Adam Simons

Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton

Track Title: Stars & Trees
Artist Name(s): Outside The Sky
Writer Name: Dustin Ransom


Just Between Coaches

This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”