9 Benefits of Email Marketing Your Team Must Know

Don’t listen to the naysayers. Email marketing is not dying. In fact, it’s still a powerful tool for businesses. By leveraging email campaigns, you can reach out to your target audiences with relevant messages at the right time. With the many benefits of email marketing, it’s no wonder it’s one of the most popular digital marketing strategies.

In this article, we’ll discuss the many ways that your email marketing efforts can help grow your business. Plus, we’ll uncover the different types of email marketing that you need to consider. 

By the end of this, you’ll have better insights as to what competitive edge the right email marketing strategies can give you.

What Is Email Marketing?

Email marketing is a powerful marketing strategy for businesses to reach out to their current customers and qualified leads. Email marketing can be used to build relationships with customers, increase brand awareness, and drive conversions.

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Moreover, it allows businesses, like yours, to stay in touch with your audience by providing valuable information like newsletters, discounts, special offers, product updates, and more. Thus, your brand stays at the top of your customer’s minds to generate more sales, leads, and loyalty.

With that, it’s time to jump into the specific benefits of employing an email marketing strategy.

The 9 Best Advantages Of Email Marketing For Your Business 

As a business owner, there’s no doubt that your top priority is business growth. 

So, how do you do that? By expanding your mailing list. 

The data shows that 84.3% of consumers or email users go through their inboxes at least once daily. Therefore, we’ve compiled a list of email marketing benefits that all business owners should know about. 

1. Get A High Return On Investment

With minimal costs and high conversion rates, businesses can get a great return on investment from email marketing campaigns. According to the data, the average ROI is $36 for every $1 you spend. Perhaps that’s one of the most interesting and important email marketing statistics for entrepreneurs.

Also, compared to other forms of digital marketing, email marketing initiatives demand the fewest resources. This makes it an ideal option for businesses looking for an effective yet affordable way to reach their customers.

2. Create Personalized Emails

Email marketing allows you to target specific email subscribers with tailored and relevant messages. This enables you to produce high-value and relevant content that connects with every single customer.

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In addition to fostering relationships with customers, this boosts engagement and conversion rates. By creating emails that are tailored to each customer segment, you can increase the chances of them taking action on your offers or promotions.

For example, let’s say you own a dog training business. You can employ geographic email segmentation for your campaign. So, if you’re doing dog training classes in Phoenix, the email content should be something relevant or unique to that group of recipients in that area.

On the other hand, if you’re offering training classes in Los Angeles, then the content of your email should be geared toward that audience. Think of something unique for each location instead of doing a mass mailing. 

By personalizing emails, you can give your audience clarity about the dog classes you’re offering in different locations. This can encourage them to take the desired action towards your services.

3. Easy To Get Started And Measure

Using this method doesn’t require a lot of technical skill or knowledge to get started. All you need is to understand the basic aspects of email marketing, including setting up an autoresponder, segmenting your list, and crafting effective emails. 

In addition, email marketing service providers take care of the whole process, or at least the majority of it. Not to mention, there are a ton of helpful materials online to help you to get going quickly and without difficulty.

This is the type of marketing you can do when you’re just starting out. For instance, if you’re just getting your consultancy company up and running and you don’t have a lot of clients yet, you can still run an email marketing campaign.

But how do you get an email list? There are plenty of ways to do this, including creating CTAs, having opt-in forms on your website, or offering incentives for the first few who sign up. 

Also, make sure your content is informative and educational. This is especially crucial for a consultancy company because you need to be seen as an authority. If they can’t trust you, they won’t let you consult for their businesses.

But that’s not all. It’s not complicated to measure. You can assess whether your campaigns are successful or not by tracking email metrics such as open rates, click-through rates, and conversion rates.

4. Gather Feedback

Your email marketing list is a great tool to start collecting customer feedback. You can gain important insights into client preferences and habits through email marketing, which you can then use to develop a more individualized experience.

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You can do this by sending out surveys or polls through emails to customers. Or you can simply ask them about their experience with your product or service and allow them to respond through email.

Using your contact list to gather feedback allows you to understand your customers better and improve their buyer journey. This leads to stronger customer loyalty because they know you’re listening to them and continuously improving to meet their needs.

For instance, Trustshoring is a consulting and recruitment company. Other businesses hire software developers from them, which means they don’t oversee the performance of those who are hired by businesses. 

To improve their services and vetting process, Trustshoring can send client emails asking for feedback regarding the software developers they acquired. This way, the company can still evaluate the quality of the developers they’re sending out to clients. They can find out if they need to change the requirements or refine their process to ensure the clients stay happy.

5. Connect With Quality Leads

One of the biggest advantages of employing email campaigns is increasing your quality leads. By creating email content that resonates with your target audience, you can build relationships, generate leads and convert them into paying customers. It’ll allow you to engage with your ideal customers, so you won’t have to waste time nurturing bad leads.

For example, let’s say you’re selling staffing software. You can start by having a newsletter on your website for interested buyers to subscribe to. Then, you nurture the leads by ensuring that your email newsletters are filled with valuable content like client testimonials to showcase what your product has done for others.

You can also focus on specific benefits of your software for every issue of the newsletter. You might also want to talk about the difficulties in hiring that human resources managers confront or how cost-effective it would be to automate the hiring process.

Since you know they’re already interested in your product, it won’t be long until they take the next step and contact you to learn more about your staffing software and how it can help their business. 

There are many email service providers that can handle this for you. By leveraging the latest technologies, these providers can help businesses create engaging emails that capture the attention of customers and drive conversions.

6. Increase Web Traffic

Reaching out to current and potential clients via email campaigns is an excellent marketing strategy that will drive them to your website or landing page. Offering pertinent information that appeals to the target market can boost traffic to your website. 

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Let’s say you’re a social media marketing agency. When you send an email you can talk about specific articles you wrote that are related to your services like a list of social media management tools. If that piques their interest, then they’ll visit the webpage. 

Once you get them to your website, there’s a higher chance that they’ll browse your other content. You can take a look at the image above to get some inspiration on how to do it. You can see the message contains a link to the article referenced in the email content.

However, if your emails are always about selling something, then people will stop opening them. Instead, focus on providing valuable information related to what you do (like how-to guides or industry insights). 

Moreover, you can include links back to your website in all email signatures. This way when people open an email from you and click on the link, it will take them directly to the specific webpage.

7. Cost-Effective Campaigns

Building your email contact list is an incredibly effective way to reach potential customers without breaking the bank. This is especially beneficial for those with limited budgets because it requires minimal investment. All you need is an email list and you can start reaching out to your customer base.

Not to mention, email marketing software offers affordable plans to start your campaigns. Those services can make it simple for you to manage the process.

There are also other effective tools you can use, like email templates, to make it easier for you to start writing whatever type of content you want for your campaigns. 

8. Keep Customers Informed

Using email marketing is a great approach to keep your consumers up to date on your business developments. It allows you to reach out to them when you have new products or services, or even when you just need to let them know about an upcoming special event like a product launch.

You can also announce new partnerships or clients. Let’s take Dress Forms USA as a sample case. The company can highlight its partnerships with big clients like Nike or New Balance. That can entice others who are already interested in the products to finally decide to get the company as their supplier of dress forms.

By sending out regular updates, you are keeping your name fresh in the minds of your customers. As such, they’ll feel more connected with you and more likely to purchase from you in the future or remain loyal.

9. Increase Sales

Email marketing is one of the best strategies to boost revenue for your company. It’s a great way to reach customers who have already shown an interest in your brand. This means that you’re reaching them when they are actively looking for what you have to offer.

Moreover, email marketing allows you to make personal connections with your customers, which means they will feel more comfortable buying from you. It’ll also let you build trust by giving them information about your company and products before they make a purchase.

Following our discussion of what advantages you can gain with email marketing, it’s time to know its different types, so you can maximize the impact of your campaigns by sending the right piece of content to your mailing list.

5 Types Of Email Marketing You Should Know About

Email marketing allows you to segment your list and create content tailored to each type of customer. This way, you can ensure that the right message is being sent to the right person at the right time. However, to do that, you need to understand the different types of email campaigns, so you know which one to send to each segment. 

1. Email Newsletters

An email newsletter is a periodic email you send to your subscribers. It’s a great way to keep your customers informed about the latest industry news, as well as any special offers or promotions that you may have. Take a look at the image below to see what Moz’s newsletter design looks like. It’s simple but the headlines and colors are eye-catching.

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It’s also a powerful technique to distribute dynamic content that will engage and educate your audience. An email newsletter can be sent out weekly or monthly and can include information about upcoming events, new products, employee promotions, and more.

You can also utilize the newsletter to give them updates about what’s happening with the company. For instance, you can mention in the email newsletter that you and your team are taking online security awareness training to ensure that the data of customers is safe. 

It’s an excellent avenue to let them know that you’re going above and beyond to protect them and give them the best service possible, especially now that consumers are wary about their privacy.

2. Welcome Emails

It’s the first email that your customers receive when they sign up for your services or products. A welcome email is an important tool to make a good first impression and establish initial contact with your customers.

Moreover, this is an email you can send when customers sign up for your product waitlist. For example, let’s say you have a new Amazon repricing software to launch. You can create a waitlist where interested buyers have to sign up with their contact information. 

You can build your mailing list using the waitlist. Then, you can send them a welcome email. You can even include the software’s defining features to get them excited.

Although, don’t be too promotional with this type of email. You don’t want to scare them off. Keep the content short but actionable. The main goal of this email is to start building relationships with your customers and make them like your brand.

3. Cart Abandonment Emails

Cart abandonment emails are automated emails sent to customers who have added items to their shopping cart but failed to complete the purchase. These emails remind customers of items they have left in their cart and encourage them to complete their purchase. Take a look at the image below to see how Casper does it. 

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Another example is if you’re running a hotel booking website and someone hasn’t finalized and paid for the booking, you can send them an email to remind them. You can also send them a discount if they book their hotel within the limited time you give them. This can be done automatically by email marketing service providers. 

4. Promotional Emails

A promotional email is a message that you send to your subscribers, usually containing a sale. You can include a link to your landing page that shows a limited-time special offer for your customers. You can also use it as an announcement if you’re having a clearance sale on a specific date. It’s a great way to create urgency that can pull them toward a purchase.

So, let’s say you’re offering website hosting services. Competition is stiff in the industry with many hosting providers emerging along with the rise of eCommerce. As such, you need to utilize promotions and integrate them with your email marketing strategy. For example, you can inform them through email that you’re offering 50% off the premium plan for one week only. 

5. Re-Engagement Emails

Re-engagement emails are a type of email marketing that’s sent to people who’ve already engaged with your brand but are inactive. For example, if someone has purchased from your store but didn’t make a second purchase, you could send them an email asking them to come back.

Re-engagement emails are important because they help keep people interested in what you have to offer and remind them that they’re part of your community. It shows that you’re interested in building a relationship with them and aren’t just trying to sell them something repeatedly.

Get Started with Email Marketing Today

Email marketing continues to be a formidable tool for businesses of all sizes. It can help you reach your target market and engage with your ideal customers in a more meaningful way. With the right email marketing strategy, you can ensure that your business grows.

Is it worth it? Yes, especially considering the possible ROI you can get. It’s affordable but extremely effective if done correctly.

So, how do you do this the right way?

Relying on email marketing service providers to automate the process is not enough. You need to continuously learn and evolve with the changing times. 

That’s why here at Mirasee, we focus on building a community of entrepreneurs who are driven to make a positive impact on their community through their online course businesses. We can do the same for you. Check out our free Hybrid Courses Bootcamp program and join our community now.