Here’s an interesting statistic for you: 65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied (source). This means that, as a course creator, you’ll want to focus more on keeping your existing customers happy versus constantly investing in marketing initiatives to attract new ones. If your current customers are happy, they will buy from you more …
Sadly, there’s no such thing as an untouched niche. And if it exists, there are already people working it. That doesn’t mean all hope is lost. You can still enter an existing niche and, with time and work, come to dominate it. You just need to dig deep enough to find the one that’s right for you. So if you’ve been having a tough time figuring out where to focus your efforts, this article might …
Launching a product is easy. You create something great, throw some money on ads, optimize the incoming traffic and sales start pouring in. Right? Yeah, I wish. That’s how it goes in your head, but in reality all you hear are crickets. Chirp, chirp. Chirp, chirp. Here’s the good news, though. You can avoid that. Product launches aren’t just about the product. The product is only one half of the equation. The other half is …
In November 2014, Spotify and Uber announced a partnership in which premium subscribers of the music streaming service can play their songs in any Uber car. The partnership makes sense because both companies target the same audience—people with disposable incomes and are willing to pay for premium services to maintain their lifestyle. By allowing riders to play their own music, Uber makes their experience more enjoyable. And, since only premium subscribers can use it, Spotify …
Creating content is not easy. No, wait. Creating content is easy. Creating epic content is extremely difficult. It’s a full-time job. First, there’s a lot of research involved. You need to know what your audience wants to read and how to explain it to them. You need to collect data, case studies and examples to get your point across. You need to read what’s already out there so you’re not repeating the same old message. …
