About Ann Smarty

Ann Smarty is the Brand and Community manager at Internet Marketing Ninjas. Ann has been into Internet Marketing for 8 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable.

influencer marketing tools

Influencer Marketing Made Easy with Tools

In a most basic sense, influencer marketing is about building connections with niche experts and mentors who have enough authority to influence other people’s buying decisions. Influencer marketing is one of the most efficient ways to build brand awareness and trust as well as increase sales and leads. The simplest example of an influencer marketing is a brand sponsoring a video product review on YouTube or a visual endorsement on Instagram done by a user …