if this then that recipes

If This Then That Recipes: A Starter Guide For Bloggers

Geometry was a tough course for me. It was all those “proofs” and trying to remember the proofs that came before that could then be used for the next one. One of the recurring phrases was “If this, then that.” For example, IF two parallel lines are intersected by another line, THEN the opposite angles are equal.” Now, there’s something I’ve used so many times since. But all sarcasm aside, I now use a different kind …

copywriting lessons

6 Copywriting Lessons from Home TV Shopping

Two months ago, I faced bankruptcy. Creative bankruptcy, that is. My creative juices became stagnant. My hands were resting on the keyboard, but my fingers could not move. I looked for inspiration everywhere. I binged on TV shows on Netflix, read books, devoured blogs about copywriting, asked my copywriter friends for advice. Nothing seemed to work. So, I stayed on my couch watching TV when I came across a home TV shopping program. Suddenly, my …

how to write a free report

How to Write a Free Report that Sells Your Online Course

You’ve probably heard the advice to create a free report to give away in exchange for people’s contact information. That’s excellent advice, especially for online course creators. Aside from helping you attract “hot” prospects who are interested in your course, a free report comes in handy for many other purposes: Give it as a bonus to your students. It will provide useful information and reinforce the reasons they enrolled in your course (this method may …

How to Start a Successful YouTube Channel

How to Make a Successful YouTube Channel [INFOGRAPHIC]

If you’re already blogging, tweeting, pinning, Facebooking, Instagramming, and snapping why would you want to create or put more energy into your YouTube channel? For one thing, it boasts over 1 billion users who watch millions of hours worth of video every day. And many of them are highly engaged. They comment. They share. They like or dislike. No wonder, seemingly ordinary people, just like you and me, have become YouTube celebrities, earning millions of dollars from …

ethical marketing

How to Do Ethical Marketing Through Engaging Storytelling

Does it feel like your marketing won’t be effective unless you lie, exaggerate, or make false promises? Do you want to use scarcity but don’t want to be pushy? Do you want to sell more, but are worried it will erode your audience’s trust? Do you want to be honest and straightforward yet effective in your marketing? Does ethical marketing even work? Yes, it does. I’ll show you how. Ethical marketing involves engaging your audience by …

irresistible offer

5 Psychological Tactics That Will Make Your Offer Irresistible

You’re missing out on a huge number of sales if you’re not tapping into your customer’s psyche. Certain psychological tactics that cause humans to react positively and buy your product have been successfully tested and verified over the years. It has been shown that presenting information in strategic ways can increase profits. If you can anticipate a customer’s behavior before they even visit your site, you can truly connect with them and make your offer …

how to guest blog

How to Guest Blog: Do You Really Need to Build Relationships With Editors Before Pitching Them?

Most guest post advice recommends building relationships with editors or bloggers (sometimes they’re the same person) before pitching them. No shortcuts. Send lines like: “I’ve been a fan of your blog even before you had thoughts of creating it!” (Doesn’t matter they obviously can’t read minds.) “I’ve been following your blog for the past 10 years.” (Doesn’t matter they’re 10 years old.) “You may have seen my name in the comments section of your blog.” …