10 Lessons

website ads

Website Ads: Easy Ways to Create a Better Ad Experience for Your Audience

“I switch on my ad blocker before I start surfing the internet.” Unfortunately for website owners, this sentiment has become increasingly common. Most people are fed up with ads, so they install ad blockers to skip over this annoyance. Research says ad blocking grew by 41% globally in the 12 months up to June 2015. Let’s face it: ad blockers mean reduced advertising income for website owners. If you monetize your websites through ads, then ad …

whale vomit kevin dubrosky

Being Whale Vomit with Kevin Dubrosky

Whale vomit is gross. But being unique, relevant, and scarce isn’t. In fact, to maximize profits, those are the three things you need. How do whale vomit and business tie together? Today’s guest, Kevin Dubrosky, reveals the secret behind success in business, and the key is to be like whale vomit: unique, relevant, and scarce. If you want to know why ‘whale vomit,’ you’ll just have to hear Kevin’s story. Discover: Why the richest of …

course creation mistakes

5 Mistakes That Can Doom Your Online Course Creation

What’s holding you back from creating your online course? Maybe you’ve been imagining all the many ways you might fail. Or maybe you’ve gotten burned when your “simple” course launch crashed. But what if you knew some of the potential pitfalls ahead of time? What if you could get your online course out of your head without any lingering fear? Before you allow your course creation dreams to fade away, read on. We’re about to …

how to write a title

How to Write A Mind-Blowing Title for Your Offer

How important is a title? Important enough to make or break a sale, according to E. Haldeman Julius, publisher of Little Blue Books and author of First Hundred Million: How to Skyrocket Your Book Sales with Slam Dunk Titles. By tweaking the titles of his books⎯the content, cover design, and promotions remained identical⎯he turned duds into hits. For example, Julius sold 6,000 copies of Theophile Gautier’s Fleece of Gold in 1925. When he changed the …

How to Build an Entrepreneur with Ash Maurya

  An entrepreneur isn’t an entrepreneur no matter how many businesses they try to build or how many startups they have a hand in. Entrepreneurs are built, too, and it’s a step too often skipped. Today’s guest, Ash Maurya, founder of LeanStack, knows all about entrepreneurship. He also knows from personal experience what happens when you don’t build that skillset first. He’ll also be the first to tell you that the tools available to help …

10 Free Tools to Add Zing to Your Online Course

Online courses are a great way to transfer information or personal experience into a dynamic learning environment. That text block you call an ebook may be going stag to the Kindle party for eternity, but redesign the information for online consumption and you could find a whole new audience. Plenty of knowledgeable and talented folks have decided to teach courses to a virtual audience. Look no further than these stats from 2015 and it’s clear: …

happiness uj ramdas

How to Scale Happiness with UJ Ramdas

  Stop. Take a breath. What are you grateful for, right now? What brings you happiness? Can’t think of anything more meaningful than “my family,” or “I’m alive?” You’re not trying hard enough, according to UJ Ramdas, co-creator of the Five-Minute Journal. You’ve probably already heard of the Five-Minute Journal. But you might not have heard or considered how you can take the happiness and gratitude you cultivate in the journal and apply it to …

How to Choose an Online Learning Platform

How to Choose An Online Learning Platform: 5 Steps to Find the Ideal Tool

Choosing an online learning platform is like online dating. All the prospects say they’re the best. They only show their best angles. And checking out their online profiles doesn’t guarantee a good match. It could take you months, even years, to find The Right One. And making the wrong choice has dire consequences. Pick the wrong learning management system or LMS for your online course, and not only do you end up wasting time and …

Return Visitors: 5 Keys to Keep Them Coming Back for More

Whenever somebody approaches me for advice on making their marketing strategy more effective, they usually ask me three questions: How do I get more traffic? How do I get more traffic? Oh, and, how do I get more traffic? I think I may be able to spot a trend here. We’re all so concerned about that One Metric that Surpasses All Other Metrics: more traffic. After all, it seems like a simple equation. More traffic = …

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