10 Rules of


Ari Meisel on Productivity through Outsourcing and Automation

Productivity is something every single entrepreneur, and aspiring entrepreneur, struggles with. Whether it’s finding time to keep your business running smoothly, or finding time to launch your business while you have a day job, people are looking for a magic bullet. While there isn’t a way to make all your work disappear, there IS a way to make sure it gets done, whether or not you’re the one doing it. Today’s guest, Ari Meisel, is …

business lessons

You Lost Your Big Client… Now What?

Your newly printed business cards have arrived, you have an invoice template, a colorful accounting spreadsheet in Excel, and company letterhead paper. But most importantly you have a regular income from your first big client. Whoop whoop! Crack open the champagne! After years of procrastinating and dreaming of being your own boss, you finally made the jump from working for someone else to being self-employed—the freedom, independence, flexibility! Then the worst happens, and it all …

cutout outreach

A Simple Outreach Strategy with 2 Easy-to-Use Tools

It’s a whole lot easier to promote your business if you don’t have to do it alone. Sure, you could advertise, but people pay less attention to ads than they used to – and they don’t trust them that much, either. Recent research from Nielsen reveals that 83% of people believe recommendations from friends and family. As Nielsen says: “The most credible form of advertising comes straight from the people we know and trust.” If …


How to Find Co-marketing Partners For Your Business

In November 2014, Spotify and Uber announced a partnership in which premium subscribers of the music streaming service can play their songs in any Uber car. The partnership makes sense because both companies target the same audience—people with disposable incomes and are willing to pay for premium services to maintain their lifestyle. By allowing riders to play their own music, Uber makes their experience more enjoyable. And, since only premium subscribers can use it, Spotify …


Inspired Leadership with Nancy Duarte

Steve Jobs knew how to inspire people. So did Howard Schultz when he rescued Starbucks. What did these two men have that so many other leaders don’t? Inspired leadership. They understand that there is a greater arc of story in their businesses, one that is instinctively felt and driven not just by them, but also by their employees. They understand that story, ceremony, and symbolism are important for the growth of an organization. Today on …

Headline help

It’s 5 P.M. and You Need a Headline. Here’s Help.

You squirm in your chair. Your fingers hover over the keyboard, ready for inspiration to strike. Ideas bounce in your head, but none of them are any good. You think so hard your eyes twitch. With a sigh, you fire up YouTube and watch cat videos while you put off writing your next great headline. Whether you’re writing a blog post, drafting a sales page, pitching a guest post, sending an email, or posting on …

content echo chamber

Be Unique! How to Break Out of the Content Echo Chamber

What a great story! Or at least it was the first 10 times you heard it… The same goes for jokes, facts, and yes—even content. Once one of your readers reads a blog post, they’re not going to be too interested in reading it again. If it’s exceptional, they might bookmark it for a future read, but beyond that, they’re looking for something new. Everyone looks for novelty, especially when it comes to content. Here’s …

marketing message

The Case of the Missing Marketing Message

We’re back with another student hotseat. Meet Laura Linden, a consultant and coach in mindful business leadership guiding her clients in growing a conscious business. She joined the Course Builder’s Laboratory in October of 2015. Laura along with Mirasee coaches, Jessica, Lesley, Lindsey, Andy, Oleg, Darla, and her personal coach Lizzie discuss some challenges she’s faced in trying to launch her pilot course. They break down why her first offering did not get the response …

Urban Monk

Becoming an Urban Monk with Pedram Shojai

What do you think of when you hear the words ‘urban monk?’ Do you picture some guy in a robe meditating on top of a skyscraper? Maybe you’re thinking of meditation 2.0 and some guru’s new, flowery method of finding inner peace. Not even close. Today’s guest, Pedram Shojai, is anything but flowery. While his knowledge is ancient and comes from his time with kung fu masters, ascetic monks, and even the Dali Lama, Pedram …

10 Rules of

10 Rules of Visionary Business Book

(Plus 10 lessons learned growing to 60,000+ subscribers, $2M+ revenues, and 25+ team members, without losing our values, or selling our soul.)

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