Looking Back, Looking Ahead with Danny Iny

The world has been reeling after the outcome of the US elections in November 2016. Even online entrepreneurs have seen the effects: post-election product launch results have ranged “from disappointing to disastrous.” Yet Danny Iny, CEO and founder of Mirasee, is optimistic that things are getting better. Why is that? In today’s episode, he talks about the changes he’s seeing in the world of online business, and how entrepreneurs can ride on these trends—including those …

social media engagement

4 Ways to Turn Social Media Followers into Raving Fans

So you have a Facebook page with a decent number of followers. You’re excited about the content you publish there. People like your posts, comment on your content, and even click on your links from time to time. The number of your followers continues to grow. What they don’t do, however, is tell their friends about your brand or take any other actions that can help your bottom line—in spite of all your efforts. Having …

course launch copywriting with audience

Essential Copy You Should Be Writing for a Successful Course Launch, Part 2: Launching with an Audience

This post is Part 2 in a series dedicated to copywriting for your online course launch. If you missed Part 1, which outlined essential copy for launching with no audience, you can catch up here. If you want to launch an online course, having an email list at your fingertips should make everything easier. You put a message out there, hundreds or even thousands of people read it, and they take action. Lo and behold, …

cold email list

How to Warm Up (and Win over) Your Cold Email List

Is your email list colder than–and about as old as–the Ice Age? Maybe you haven’t sent an email in several weeks (or months!), or perhaps you’ve been inconsistent and haven’t had good open rates. Whatever the cause, your list has become a detached and impersonal ghost town… in the middle of winter. But, knowing a list is a vital aspect of growing your business, you’re ready to commit and want to warm things up and …

course launch copywriting

Essential Copy You Should Be Writing for a Successful Course Launch, Part 1: Launching with no Audience

So you want to launch your first online course? I want to say… Congratulations! I mean it. You’d be amazed at how few people get this far. You’ve decided that you care about helping others and sharing your knowledge with the world— more than you’re scared of failure. Unlike most wannabe entrepreneurs who sit on their course ideas for years, you are determined to bring yours to life. There’s one catch, though. If you’ve been …

hemingway app feature

When to Disobey the Hemingway App and Transform Your Writing

“If you want to be a writer, you must do two things above all else: read a lot and write a lot.” -Stephen King It’s true. Reading is the best way to improve your writing. Yet, it’s slow. Reading is a long-term investment. You need to become a writer now. You can’t wait until you’ve read scores of classic novels. Luckily, there’s a way for you to  enhance your writing immediately. It’s called The Hemingway …

How to Become Creative: A Guide for Bloggers

Admit it. You have days when blogging is a chore. You’re stuck in a rut and using the same old approaches in your writing. It might even feel sluggish and downright dull. Stop for a moment and imagine how that might come across to your readers. It’s not always easy to feel your creative energy flowing but when it does, your readers see it in your writing. The question is: how can you become more …

how to get motivated 1a

How to Get Motivated When You Feel Like Giving Up

You started your dream project with gusto, but you’re just not getting the results you were expecting. You feel frustrated, disappointed, and flat. Reading about people who have made it only adds salt to the wound. Now the voices of the naysayers have grown even louder in your head: “What? Leave your full-time job? Embark on a writing career, NOW?”  “Start an internet-based business? (Or whatever other phrase fits here for you). Are you crazy?” …

Conversion Optimization Heather Baker

Conversion Optimization: How We Increased Our Conversion Rate from 20% To Over 65% In 18 Months

If you’re in business, then customer acquisition is high on your daily to-do list. It jostles for position alongside other equally important tasks, like client meetings, brainstorming, strategizing, motivating your team, and of course, caffeinating yourself. For the relatively new small business, success hinges on your ability to generate new business. Without it, you can strategize ‘til the cows come home. It won’t mean a thing. Getting new customers involves a three-stage process: Generate leads …