10 Rules of

risk opportunity

Risk, Opportunity and Possibility with Jason Zook

Jason Zook is no stranger to risk and opportunity, and he’s been on both sides of the bank ledger for it. From selling his last name twice (can you imagine being Jason Headsetsdotcom?), to wearing company t-shirts and talking about their brands for money, what sets Jason apart is his originality. He was the type of kid who got bad grade in school, not because he got the wrong answers. Jason got the RIGHT answers, …

How to Create Expert Roundups To Round Out Your Content

Creating content is not easy. No, wait. Creating content is easy. Creating epic content is extremely difficult. It’s a full-time job. First, there’s a lot of research involved. You need to know what your audience wants to read and how to explain it to them. You need to collect data, case studies and examples to get your point across. You need to read what’s already out there so you’re not repeating the same old message. …

Star Wars marketing

Want to be a Marketing Jedi? This IS the Post You’re Looking For

Feature image courtesy JD Hancock Another Star Wars post? Really? Given the buzz around Star Wars this week, it was bound to happen: tons of posts, all looking to take advantage of the huge number of people talking about the film. But how did we get here? How did a little movie in a notoriously unprofitable genre that nobody wanted to make become not just an instant hit but completely alter the entire movie-making universe? …

writing apps

Best Writing Apps for Better Content Creation

How many times have you come across a blog article with an awesome starting point but with such boring content that it lost your attention somewhere along the way? Unfortunately, so many online writers struggle with this everyday. They write as their thoughts flow, so their articles end up a complete mess. While a huge chunk of text may be good, nobody wants to read it. And there’s a good chance that this is something …

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Tom Fishburne reimagines the Business of Cartooning

I don’t know about you, but I remember a time every Sunday when I’d grab my grandparents’ newspaper and thumb through to the only thing I found interesting at that age – the comics. Peanuts, Family Circle, Garfield, and of course, Calvin and Hobbs, to name a few. But what happened? Cartooning has been on a steady decline! Today’s guest, Tom Fishburne, lays out the huge opportunity for cartoonists in marketing, while facing the challenge …

bridge success

The "Bridge Crossing" Method to Building Customer Trust

After painstakingly building your list like all the gurus told you to do, segmenting said list, and hours of writing the perfect autoresponder copy, you’re ready for your first big product campaign. Despite being told not to, you can’t help but continually checking your stats once your campaign is finally live. Day 1 Open rate: 63%! CTR: 37%! Sales: 0 Not bad. Not bad at all. No sales, yet, but that’s OK. It’s only day …

make money 2

Why You’re Struggling to Make More Sales

Most people who try to make a living online don’t succeed. They might spend months of their time and thousands of dollars studying marketing. But they don’t get results. They don’t make a big impact in other people’s lives. They don’t create financial freedom for their families and themselves. They don’t spend their time doing what they love. They struggle with marketing and don’t make enough sales to reach their dreams. For the purposes of …

personal development concept

Smart Marketing for the “Esoteric” Business

Folks who provide services in the realm of “personal development” and the “woo-woo” or do “intuitive work” often have a hard time with the typical “marketing” trainings because it’s difficult to put a finger on “what they really sell.” They were told to talk about “specific” outcomes, like “get 10 clients” or “lose 20 pounds”, but the nature of their deep work creates transformations that vary widely according to the client’s circumstances. Many are afraid …

Bill Baren

Bill Baren on the Power of Serial Mastery

Many people feel overwhelmed when they first decide to take the leap into entrepreneurship. There is so much to learn, so much to master. And it feels like all of it needs to be done RIGHT NOW, or parallel mastery instead of serial mastery. That’s totally wrong. Today’s guest, Bill Baren, built his highly successful coaching program one skill at a time using serial mastery. And what does he help people do? Bill’s superpower is …

10 Rules of

10 Rules of Visionary Business Book

(Plus 10 lessons learned growing to 60,000+ subscribers, $2M+ revenues, and 25+ team members, without losing our values, or selling our soul.)

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