10 Lessons

social media myths

5 Myths About Social Media Marketing in 2016

What kind of businesses do you think need to be on social media in this day and age? Possibly clothing or food shops, makeup boutiques, or maybe even law firms come to mind. But what about the ones that belong to a more “boring” market niche, such as pharmaceutical companies? Are all of them doomed to fail in the social media era? Certainly, for each industry sector only a limited set of social networking services …

John Assaraf Mindset

Mindset, Skill Set, and Action Set with John Assaraf

  You’ve heard of the Law of Attraction, and it’s all about the mindset. But how often have YOU heard of someone wishing good things into his life successfully? Anyone who claims they have is probably pulling your leg. Here’s the truth: mindset is only part of it. There are 2 other important components that make the Law of Attraction really attract success into your life! Today’s guest, John Assaraf, is founder and CEO of …

Blog Post Ideas Writer's Block Cure

Writer’s Block Cure: 100 Resources To Never Run Out of Blog Post Ideas Again

Nobody tells you this, but you’ll probably quit blogging. After the honeymoon period, when the excitement of a new blog wanes and the headiness of authorship dissipates, it hits. Blogging is a lot of work! Once you start, you have to keep going. If you want the traffic to continue flowing, you have to keep feeding the machine with posts. And not just any post you quickly crank out of your keyboard. No, the blog …

John Rulin BR

Giftology in Business with John Ruhlin

Giftology: it’s a thing. Believe it or not, there is a science behind great gifting. Not only will giftology ensure the recipient has their metaphorical socks knocked off, but they will also think warm, fuzzy thoughts about you for years to come. Do you know what an ‘artifact’ gift is? It is your new secret weapon for marketing! If you want to learn the science of gifting, then you don’t want to miss today’s episode …

networking tips

7 Effective Tips for Better Networking and More Clients

Networking events have always been a popular way for people to meet potential prospects. It’s inexpensive and can be a fun way to get out and meet new people. But many people trying out networking events fail to get new business or form meaningful, long-term connections. So… are these networking events a waste of time? Or can networking actually result in meaningful business relationships? According to a Forbes Insight report, 8 out of 10 business …

The Cross Pollination of Ideas with David Burkus

  This is a touchy subject. As thought leaders and entrepreneurs, your ideas are precious. They are what make you unique, and give you the edge over your competition. The last thing you want is for your team members to leave and take your ideas to your competition. Or is it? Today’s guest, David Burkus, has written a book that challenges this commonly held fear. In Under New Management, he explains how the cross pollination …

business plans

And You Thought Business Plans Were a Waste of Time

You’ve built a reasonably successful business, and you’re earning an income that’s “enough,” if not comfortable, that meets your needs. You sell stuff pretty regularly, too. And you did it all without a formal business plan. But an opportunity presents itself. A potential business partner. A mobile app. The perfect storefront space you’ve been dreaming about for that day when your Shopify store becomes a curated brick-and-mortar shopping experience. You’re ready to scale up, but …

Nick Sarillo Culture

Policy and the Culture Killer with Nick Sarillo

  Almost everyone loves pizza. Almost no one loves policy, especially employees. If you’re planning to grow a business, it pays to know in advance how your policies will affect the way your company culture, because that will affect your success. Better yet, don’t bother with policies at all. But are you ready to put your policy book in the company shredder? Today’s guest, Nick Sarillo, is the founder and CEO of Nick’s Pizza and …

customer feedback strategy

Why You Need a Customer Feedback Strategy

As a small business owner you may wonder whether it’s worth your time developing a formal customer feedback strategy. After all, you know many of your customers by name, so asking for their opinions about your products and services shouldn’t be that complicated, right? Wrong. Small businesses have unique challenges getting feedback because they have personal relationships with their customers. Customers who are sometimes reluctant to be completely honesty. And not only that, but understanding …

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