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10 Rules of

influencer marketing tools

Influencer Marketing Made Easy with Tools

In a most basic sense, influencer marketing is about building connections with niche experts and mentors who have enough authority to influence other people’s buying decisions. Influencer marketing is one of the most efficient ways to build brand awareness and trust as well as increase sales and leads. The simplest example of an influencer marketing is a brand sponsoring a video product review on YouTube or a visual endorsement on Instagram done by a user …

colorful questions

How to Stop Boring Your Readers. Ask the Right Questions

Let’s face it. Marketing and selling (online or face-to-face) is tough. You have a lot of competition. And even in the B2B world, you are selling to people. You are trying to get people to give up their hard-earned money for your product or service. And people are complex, emotional creatures. Making matters even more difficult for marketers, advertising is not nearly as effective as it once was. We are so inundated with advertising messages …

glen t campbell branding

Branding Over Marketing with Glen T. Campbell

As a small business owner, how can you compete with the 800-pound gorilla in your space? Easy! You can be human. But you’re not going to accomplish that with marketing. You do it with branding. Do you know the difference between marketing and branding? Glen T Campbell does, and on today’s Business Reimagined, he explains why he believes that ‘marketing’ has become a dirty word, and why great branding is what will give you an …

trapped in red tape

5 Ways to Stop Feeling Trapped in Your Niche

The majority of marketers, writers, and entrepreneurs eventually find themselves working in a niche. This isn’t because they’re good at only one thing, but because it’s very difficult (although not impossible) to jump between working in very diverse spaces and develop any sort of authority or reputation. While there’s a lot to be said for having many different strings to your bow, it’s generally accepted that clients and customers want to deal with someone who’s …

public speaking

How to Write a Speech People Will Remember (and Love)

There are three elements to a successful speech. It should be understood. It should be memorable. And it should engage the audience for as long as possible. But being memorable doesn’t mean singing, dancing, and fireworks. Being memorable means people can talk about your speech a week later and at least vaguely recall what it was about. These three elements are so tightly bound that you will find many of the memorable speech tips outlined …

content trends

8 Powerful Content Marketing Trends [INFOGRAPHIC]

Content is king! Noooo, quality content is king! No way, yo. Massive content is king! We in the online world like to think we know all about content (you’d almost think we think we invented it). But still, there remains incredible confusion about content and the effective use of it. Despite our almost maniacal chokehold on it, content has been around since Homer told his fantastical stories of Odysseus and Circe, and Paris’ favorite face …


Being a Small Giant with Bo Burlingham

Do you know the difference between being ‘big’ and being ‘great?’ Bo Burlingham, author of Small Giants, does, and he was one of the driving forces that shaped entrepreneurship as we know it today. Today, Bo talks about what it means to be a small giant, to have ‘mojo,’ and what choices those companies make that the others don’t. He explains that client and customer relationships aren’t the only ones that matter. Finally, would you …

Plato Storytelling

5 Effective Business Storytelling Techniques You Need To Use

Which of these statements is more interesting to you? Coffee is a beverage brewed from the ground, roasted seeds of the coffee berry. Coffee has been grown since the 15th century in the Arabian Peninsula. Or this one? Legend has it that coffee was discovered by an Ethiopian goatherd. One day, Kaldi noticed his flock munching on the red berries of a tall shrub—and frolicking energetically to the next bush. He tried a few of …

faster growth

Faster Growth by Building a Free Tool (Lazy People Need Not Apply)

Do you find it hard to promote your content? You send out emails to let people know about your latest blog post or guide, but do you really feel that they’re going to get excited about it? The fact is, any well-known blogger gets absolutely bombarded with emails everyday from people wanting their attention. Deep down, you know that your post isn’t that much better, even if it’s good. Here’s the thing: Even if you …

10 Rules of

10 Rules of Visionary Business Book

(Plus 10 lessons learned growing to 60,000+ subscribers, $2M+ revenues, and 25+ team members, without losing our values, or selling our soul.)

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