online business trends

Online Business Trends: What’s Hot and What’s Not in 2016-2017

What’s the value of expert predictions? In 2006, psychologist Philip E. Tetlock published an evaluation of forecasts made by 284 experts who are paid to make financial and political predictions in the book, Expert Political Judgment: How Good Is It? How Can We Know?. The verdict: The experts were less accurate than simple statistical algorithms and ordinary human beings like you and me, and they fared worse than “dart-throwing chimps.” “There is no reason for …

big results small launch

Engagement Matters: How to Get Big Results from a Small Launch

If you read Thursday’s post, you got an inside look at a $2 Million Launch. And while we realize that there’s value in pulling back the curtain and giving our readers a peek at how we pull off a successful launch, we also understand that many businesses simply aren’t operating at that scale yet. We get it. When you’re just starting out or your audience is still too small to pull that much engagement, it’s …

How to Deal with Bad Customers (Marketing Insights Podcast)

What do you do when a customer who, you’ve had a great relationship with for a long time, suddenly – in a grand Dr. Jekyll to Mr. Hyde kind of transformation – goes absolutely ballistic on you? It’s a painful experience, and it can leave you bewildered and feeling betrayed. In one day, they can go from being happy and great to extremely frustrated and insane with the drop of a dime. It’s rare, but …

Interview With SEO Whiz Andy Crestodina (Podcast)

Here at Mirasee, we don’t generally talk about Search Engine Optimization (how SEO works), or recommend it as a strategy. However, in this podcast, Danny sits down with Content Chemistry author and SEO whiz Andy Crestodina, who has some very interesting and groundbreaking ideas that may open up a whole new world of SEO to you. It turns out that SEO might not be such a dirty practice after all, and it might even be …

An Introduction to Monetizing Your Blog

Today, in Fireside Chats with Danny Iny, we’re going to be talking about something that everyone thinks about, most people want, and few people would say they have enough of… Money. 😉 Specifically, we’re going to be talking about monetization, and turning the audience you’re working so hard to build, into an income that you can live on and more. This is one of the things that we get asked about the most by new …

Starting An Online Business? The Audience Business Blueprint Infographic (Free Download)

The other day, I asked you if you were interested in the free “Audience Business Blueprint Infographic” that I was making. I didn’t want to spend a bunch of time making this if no one was interested, so I asked you to let me know if you wanted the kit… …if at least 500 people said they wanted it, I said I’d make it. Well, almost ONE THOUSAND PEOPLE wanted it. I was both blown …

Real Customer Relationships with Ten Thousand People?

It will come as no surprise to most of you reading that over here at Mirasee, we’re HUGE on engagement. We answer every email we get as quickly as possible, and, so far as we are able, we help our readers and community through their marketing and business issues without charging them a penny until they’re ready to become clients or students. I’m sure you can imagine that’s a lot of work. Worthwhile, of course, …

Pre-Holiday Burnout: When You *Should* Celebrate, but Just Don’t Feel Like It

It’s that time of year again. Everything is winding down for the holidays, and everyone is in a happy, cheerful mood. This is usually the time to take stock of all the successes that you’ve had, give thanks to those who helped you, and rejoice in your good fortune. And originally, that’s what this post was going to be – a big “thank you” run down of all the great things that have happened over …

A Product Launch that Generates the Big Bucks? They’re Easier Than You Think!

Product launches – it’s a topic that means a lot to just about everyone who’s running a business. And you know what? There is a *ton* of mis-information out there about product launches – and there’s a pretty good reason for that: When people are teaching about it they’re usually in the middle of one themselves! Product launches can seem much, much more complex than they really are, and we’d like to set the record …