10 Rules of

Open Book.

5 Tips for Better Storytelling

The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing. However, with a new push in content marketing, storytelling is making a comeback. After years of measuring clicks, impressions, and sales, marketers now measure effectiveness in engagement: likes, favorites, retweets, and shares.

Businesswoman idea concept on blackboard

Does Your Plan Control Your Business?

If you listen to stories of successful entrepreneurs, there’s one thing many of them have in common: the idea they had when they started their business is very different from how their business ended up. Danny, for example, started Firepole Marketing with the intention of creating a marketing class. Which, of course, he eventually did — but the Audience Business Masterclass has very little in common with the class Danny originally intended to teach.


7 Lethal Marketing Mistakes You Can’t Afford to Make

Content marketing can be a serious pain. You drill into your tired brain and dig out lessons for your readers, hours of researching, and reading leaves your eyes feeling like dry wood. And you ruthlessly edit your work with the hope it helps your readers and generates sales.

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Randy Gage on Prosperity and Positive Thinking

When it comes to prosperity, being delusional isn’t necessarily a bad thing, or so says Randy Gage. It’s all about whether or not your delusions serve you. Picture a teenager sitting in a prison cell for robbery. Now imagine him telling himself he’d be a millionaire by age 35. Would you think he was delusional? And what if he accomplished it? Today’s guest Randy Gage, did just that. He started out poor, landed in prison, …

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Mitch Russo on the Reimagining of Invisible Organizations

Mitch Russo is no stranger to invisible organizations and success in business, and most often, he’s done it from locations that might surprise you. From his spare bedroom to Machu Picchu, Mitch has devised and developed systems for creating ‘invisible organizations.’ He has recruited top talent from around the world, perfected a method of training them efficiently, explored what mindset a successful CEO needs, and he even wrote a book on the subject. Today, Mitch …

Warning road sign against a blue sky.

3 Headline Secrets That Could Be Costing You Massive Conversions

Headlines. You’ve already read a lot about them, no doubt. But they are extremely important, hence why they get and deserve so much attention. Headlines creep into everything you do whether you run an online or offline business. Here is just some of the following where headlines are necessary:

Composition of blueprint rolls construction concept

July’s Best of the Web – Business Blueprints and Templates

When it comes to online marketing, content is still king. And if you’re like most online entrepreneurs, writing is central to your business strategy. From blog posts to email engagement sequences, written content is one of the key ways you connect with your audience. But what if you’re not a writer? Or what if you’re good at writing, but you just don’t have the time you want to spend on making your content awesome? In that …

10 Rules of

10 Rules of Visionary Business Book

(Plus 10 lessons learned growing to 60,000+ subscribers, $2M+ revenues, and 25+ team members, without losing our values, or selling our soul.)