10 Rules of

content marketing

Dominate in 2016 With These Top 7 Content Marketing Trends

In 2015, almost 30% of marketers expected content marketing to be their most important tactic. And expect the same for 2016 because, as they say, content is king. In fact, every type of business employs content marketing as a part of their marketing strategy be it through blogs, guest posts, newsletters, ebooks, live presentations, native ads, etc. And yes, content is king, but as the internet matures so does its audience. How your readers consume …

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Predictions for 2016 with Danny Iny

How many predictions have you heard yet for 2016? And how many of them are actionable and sustainable, rather than shiny things that will end up distracting you? My guess is not many. Today, Danny Iny gives his own set of predictions for the year, based around ethical practices, audience engagement, and, most importantly, getting the right message to the right person at the right time. What does that mean? Segmentation. Advances in technology are …

online marketing trends 2016

3 Online Marketing Trends You Need to Know for Success in 2016

It’s a new year. And as new years often are, it’s brimming with the excitement of new plans, new hopes, and the possibility of making your business dreams a reality. But a new year also ushers in a touch of trepidation to go with all that excitement. The online marketing landscape changes so fast it can make your head spin. (Not to mention the many shady and annoying marketing tactics we’re bombarded with every day.) …

Weekend Warrior: How to Write an Elevator Pitch

Editor’s note: Welcome back to our new, ongoing Weekend Warrior series where we give you something short and sweet to accomplish in a weekend. Enjoy! So… What do you do?” Ah… that most dreaded, yet inescapable question of networking. Sometimes it’s a conversational crutch you can turn into a joke without fear of making a bad impression (“I tickle penguins semi-professionally”). Other times, it’s a master key for unlocking valuable business opportunities, strategic partnerships, and …

new beginning

Terrified, Funny, Suck-Loving Humans and a Heartfelt Goodbye

About 6 years ago, I answered a Craigslist ad to become a marketer’s assistant. In doing so, although I didn’t know it at the time, I took the biggest, most audacious step of my life to date, and it meant more change, more personal growth, and more opportunity than I ever imagined. And I’m about to take another one. After many long and wonderful years working with Danny and the team at Mirasee, it’s time …

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Elements of High Performance with Todd Herman

There’s a lot of coaches out there with one goal in mind—to make you a happier person. But Todd Herman has a different take on coaching, and it’s not to make you happy but to make you a master of high performance. Todd thinks when you perform at your best in body, emotion, and mind the natural result of THAT is happiness. Whether or not you agree, you can’t argue with Todd’s results. His way of looking …

get more clients

Can You Get More Clients Using a Free App?

So you worked your behind off developing a great online product. You spent months researching a genuine need your customers have, and then another few months (or even years!) developing, designing, and finalizing the perfect solution. Now you’ve launched your product online, and there isn’t a customer in sight. “Build a great product, and they will come,” they said. “Focus on the product, and the customers will come later,” they said. But nobody came, and …

too many questions

5 Questions You Must Answer to Plan Your Content for 2016

Content marketing is not a set-it-and-forget-it tactic. At least once a year, you need to review your content strategy and refresh your approach. For me, the New Year is the perfect time to do this. Typically, I start by reviewing my plan for the previous year so I can figure out what worked and what didn’t. The goal is to do more of what’s working (duh!) and find new ways to take things to a …

purple cow

Seth Godin Was Wrong: The Trouble with “Remarkable”

Seth Godin is a pretty smart guy. He invented permission marketing, popularized tribes, and taught us how to become the linchpin of our professional environments. He also reinvented book publishing with the Domino Project. Among his many good ideas is the concept of the Purple Cow—the idea that being remarkable is the key to attracting attention and success. Well, I like Seth as much as the next guy, but in this particular instance, I think …

10 Rules of

10 Rules of Visionary Business Book

(Plus 10 lessons learned growing to 60,000+ subscribers, $2M+ revenues, and 25+ team members, without losing our values, or selling our soul.)

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