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A Kick in the Butt from Fake Mark Zuckerberg

Facebook KickHave you seen The Social Network?

I watched it recently, and it hit me like a ton of bricks.

Now, I recognize that the movie is full of inaccuracies; it’s not a documentary about the history of Facebook, nor is it an accurate portrayal of Sean Parker, or Zuckerberg himself. Despite all that, it is a great movie, and if you haven’t seen it, then you should.

But this post isn’t a review of the movie.

No, this post is about a lesson that I learned and kick in the butt that I received from the Zuckerberg character depicted in the movie.

That, and the MASSIVE SENSE OF INADEQUACY that I felt about my work and career after watching it…

Am I Jealous of Mark Zuckerberg?

Hearing a statement like that, it’s easy to jump to the conclusion that I’m jealous of Zuckerberg’s success.

Actually, even without hearing a statement like that, it’s easy to assume that I would be jealous of Zuckerberg’s success!

Facebook’s growth has been dizzying; they had their first million users in less than a year, now they’re up past 800 million users, and will soon pass the billion user mark.

Last I heard, Facebook was valued at about $100 billion, generates billions of dollars in revenues, and rumor has it that an IPO is in the works to raise $10 billion more. (Cash!)

And there’s also the tequila-shooting and code-writing job interviews, California parties, and groupies – all of which makes it look like an awful lot of fun to be the genius Harvard drop-out who founded Facebook!

Oh, and did I mention that Zuckerberg is one year younger than I am?

Yeah, that’s the part that really gets to me… but not for the reason that you might think…

It’s not about the Money or the Scale… It’s about the Impact

The truth is that I’m not jealous of Zuckerberg’s success.

I don’t want to create a multi-billion dollar company, and I don’t need thousands of employees. I’m not interested in that kind of money, or that kind of stress.

What I am jealous of is the impact that Zuckerberg and others have had on the way that our world functions:

  • Mark Zuckerberg changed the way we interact with Facebook
  • Tim Berners-Lee changed the way information is shared with the World Wide Web
  • Jeff Bezos changed the face of online retailing with Amazon
  • Sean Parker changed the music industry with Napster
  • Steve Jobs changed the world of personal computing with Apple
  • Zennström and Friis changed long-distance calling with Skype

I want to be on that list, and watching the Social Network, and the scale of Zuckerberg’s thinking, reminded me that for a short while, I had forgotten about changing the world.

Just like we all do from time to time…

Why We Forget About Changing the World

Not everybody cares about changing the world, but a lot of people do.

Most people drop out of the race because “it’s just not practical”, or “a few people can’t change the world” (although, as Margaret Mead said, “it’s the only thing that ever has”).

And the few of us who remain often get distracted by the steps along the way.

Because, unlike Zuckerberg, we can’t all change the world from our college dorm room; we can’t all get a million users in less than a year, and we can’t all create a net worth north of a billion dollars while still in our twenties.

Not because we aren’t smart, or talented, or capable, but just because our circumstances are different – Zuckerberg is no doubt a genius, but he was also in the right place at the right time, tackling one of the few ideas capable of sustaining itself so well and so quickly.

The rest of us have to follow a slightly longer path. We have to support ourselves and our vision, which means that we have to create both financial viability, and a platform from which to start making things happen.

And often, along the way, the process of building that platform and financial sustainability distracts us from changing the world, and we never get back to it.

That’s what happened to me. For a short while, I got distracted.

I was distracted by building Mirasee and promoting our training program. I was distracted by launching Motiv808, and then re-launching it as the new-and-improved Bowl of Goals. I was distracted by getting married, and I was distracted by launching Engagement from Scratch!

These are all good distractions – they make me happy, and they better position me to change the world in the way that I want to change it.

The key is to keep at least some of your attention on that overarching goal…

“Do I Have Your Full Attention?”

There is a powerful scene in The Social Network in which Zuckerberg is being deposed, and is visibly uninterested in the proceedings. The opposing attorney asks him “Mr. Zuckerberg, do I have your full attention?”

The scene is less than 90 seconds long – take that time to watch it before you keep reading:

If you look past the condescension and rudeness of the Zuckerberg character, there’s an important lesson here, which is to keep at least some of your attention on the big picture.

That doesn’t mean you won’t deal with the little things, but it does mean that the little things should all tie back to the big thing!

The little things are the day-to-day of living our lives and paying our bills. They’re the campaign that you’re running this month for your business, and the promotion that you’re running next month on your blog.

These should all be steps towards creating the ultimate impact that you want to have. They don’t have to take you far in that direction – after all, they’re just small, everyday steps – but they should be moving you in the right direction.

If they aren’t moving you towards your goals, or they’re moving you away from them, then something needs to change!

Connecting the Dots to Paint Your Ideal World

The Social Network reminded me to connect the dots of what I’m doing to the goal of what I want to create. Once I did that, the feeling of inadequacy was gone.

Changing the world is a long process, and you’ll pass through a lot of waypoints as you work your way towards it.

Start with your ultimate goal, and work backwards; what are the prerequisites for your goals to be met? What needs to be in place for you to be able to make it happen? And what do you need in order to put those things in place?

Keep on backtracking, until you arrive at something that you can do today.

Right now.

The list may be long, but that’s okay – mine involves dozens of steps, and will take me over a decade!

Which is fine.

The key is to keep moving in the right direction.

Before you can do any of this, though, you need to get clear on what impact you want to have in the first place.

How will you change the world?

So I’ll ask you: what is it that you want to change?

It can be anything you want, big or small; the beauty of really big goals is that they don’t have to be met on a tight timeline.

It may take a long time, and it will definitely take a lot of work – but it’ll be worth the work, and worth the wait.

So what do you think? Are you ready to start changing the world?

We’re starting a new year, and this is when people commit to the really big things that they want to achieve.

Some of them even stick with it, and make it happen.

Will you be one of those people?

How are you going to change the world?

@DannyIny), a.k.a. the “Freddy Krueger of Blogging”, teaches marketing that works at Mirasee. Together with Guy Kawasaki, Brian Clark and Mitch Joel, he wrote the book on building engaged audiences from scratch (available on Amazon, or as a free download).

About Danny Iny

Danny Iny (@DannyIny) is the CEO and founder of Mirasee, host of the Business Reimagined podcast, and best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich.


  1. Steve Witt says:

    We are changing the world by giving our art students what they want. We are improving our workshop instruction by using the “Audience First” method.

    I’ve never compared myself to Mark Z, but I believe it’s pretty honest to say I’m jealous of his success. I liked the piece in the video when he was ignoring the lawyer and was focused on his business. I agree that the movie is a real “kick in the pants”. Big goals, focus, consistency and passion are keys to any long term success, but as you say, without customers our business is near death. Like my financial investor, Dave Lindahl says, “without marketing, your business is already dead, you just don’t know it yet.”

    My big goal this year was to enhance our marketing plan. Thank you for sharing your knowledge of the “Audience First” with us so we can make a big impact in that area!

    I am your biggest fan!

  2. Great post. I haven’t seen the movie, too many of the previews had MZ looking like a complete tool. I wasn’t interested in spending my time watching what was billed as a bunch of kids playing out their school yard drama in the media.

    But this clip you’ve shared? And your thoughts about it? I’ve added the movie to my wish list. Because this clip, though taken out of context, does hit exactly the buttons you hoped it would hit. At least it did for me. (and it made me curious what other gems I could pull from a movie I previously dismissed… so thanks for that!)

    There has to be the balance in your scale where you can give a situation at hand your full attention, almost, while still being aware of what is going on “back at the office.” There has to be enough trust of the employees that they are doing it well and properly, but you can’t be absent either.

    The decision then becomes – what is the scale I want to attain where I can give my full attention to *this* over here ( a deposition, a wedding, a honeymoon, growing another product, etc.) while still giving attention over *there* to that piece of the pie that is running along.

    This has been my query to myself these past few months. What does the life I want look like, where do my businesses need to be in order to financially support themselves and my lifestyle, and do those two things jive? If not, what needs to change. It has been very eyeopening.

    As far as what appears to be condescention from MZ in this clip, I regard it as confidence. Focus. Knowing what is truly important. Rather than giving in to what others see as important. I love it. Thanks for the (re-)share.

    Looking forward to today’s webinar!

  3. Michael Bely says:

    Hi Danny,

    “Keep on backtracking, until you arrive at something that you can do today.”

    In system analysis this method is used as a part of dynamic programming, It allows to find the best way to solve the task that has many options divided into multiple mutually dependent stages.

    What I love in this method is that is is applicable both for quantity tasks (e.g. the cheapest way to get om from point A to point B) and psychological (how to rich your life goals).

    Thanks again.

  4. George Goff says:

    I sit here wondering if you had any idea what you would get in terms of response when you began this blog or provided the clip. I have noticed people in my life who are masters at asking questions sometimes as “devils advocates” to elicit some thought processes. It can be a very effective tool to get people to stop cruising and start thinking. I’m different than most of your students in many ways , mostly age, however I have seen some common threads in all the responses. Did you see them too? The first several talked about envy, jealousy, wishful thinking but what I perceive usually is that people aren’t envious of “doers” for what they have done , rather they measure themselves through introspection to determine if they are living up to their own potential. Human nature causes us to have regret if we think we left something on the table and it becomes a lost opportunity forever maybe. I find I have changed how I think about my place in the world and that its truly not about money, or building a google or FB because that calls for sacrifice and sometimes those sacrifices are more then we want to bare. Remember all the grandkids I have as an example. I want to spend time with them but I also want to provide for their future as much as I can. So how do I divide my time since it is the one most limiting element. Balance in life becomes very important and deserves more attention that it is given. I have to tell you I am amazed that I have written so much and I hope it is coherent because when I decided to respond my first thought was I hope I don’t embarrass myself.
    I enjoyed the exercise you provided here as much as your webinar. Full of content and a great style. Thank you.

    1. Danny says:

      Hey George, that’s a great question. It’s often very hard to tell what the response will be, and it will sometimes happen that you think you’ve written something great, but the response is poor, and vice versa. In this case, though, I did feel like I had hit on a message that would be impactful.

      And I agree with what you’re saying; success or achievement isn’t measured in dollars or numbers of users, it’s measured in the meaning created for those around us, and the way in which their lives are better because of our intervention. Dollars and users are just sometimes useful bechmarks for that – that’s all. 🙂

  5. I think you are right about goal-setting and realism and staying on task even if it is a tiny step forward. Unlike you, I do not aspire to change the world, because I don’t much like any of the people who actually do that. Most of them irritate me and behave rudely, so I’m not interested in doing that. I prefer to change the space around me, do something good for the people I actually meet and touch. Your post applies to that approach, too. I still learn from you. Thanks.

  6. Diana says:

    Your post got my attention, Danny.

    I loved your point about the small things we do helping our bigger goals. My website is in the planning stage, and I want it to be a world changer!

    Thanks for what you’re offering.

  7. Chrislyn Pepper says:

    You should only stop dreaming if it’s keeping you from acting on those dreams. Dream your dream and then do something to make it a real life.

    Your other post on definitions of success helps me put this one in perspective.

  8. carlisdm says:

    And I believe I was nuts for trying to change the world… People always tell me that I shut stop dreaming and live the real life. It’s good to know that there others like me that also believe they can change the world! thanks! excellent post!

  9. Roger says:

    Hey Danny. Great post. How easy it is to get distracted and driven off course. But what you said in connecting the dots, that really did something for me and helped me to remember it’s okay that we deal with the little daily life issues and that they serve a purpose. Think I totally understand how you can feel less than adequate to change the world. I do believe there is a dark force in the world that tries to discourage those who truly have the vision in their heart to make the right difference. I believe it’s part of GOD’s vision through HIS children to impart that dream that was given to them. We shared this truth that everyones dream is important and that others are depending on you to make that dream a reality in our short 2min viral video But once you battle the giants that are trying to stop you, you have taken a huge step that most end up cowering to. So your take “The Social Network reminded me to connect the dots of what I’m doing to the goal of what I want to create. Once I did that, the feeling of inadequacy was gone.” that helped you overcome was excellent and did wonders for me. So thank you for the reminder.

    Have you read the book “Dream Giver”?

    It is an excellent read for anyone who believes they are here to make a difference.

    To answer your question “How are you going to change the world?” it is going to be by uniting enlightened entrepreneurs to help reach out and develop those around us to connect to the source of life and develop in them the skills of leadership, integrity, honesty and teaching them how to bring the dream they have been given to market. And then have them in turn do like wise.

    Entrepreneurism seems to be the heart beat of our mighty creator and everything we enjoy that made this world better was inspired or breathed into the heart of a person who believed it could be done. It was the breath of our mighty CREATOR, the breath of life into the dust “a human” and the process is still going on.

    If the world is to change we must keep this process going on despite the set backs, the obstacles, those that would try and oppose this life force. So there you have it. How it is to be done? Well that is for another conversation that I hope to have with you. Shalom & Shaanti Danny & Bhoomi.

  10. Patience Grace says:

    Hi Danny,
    One thing I have realised in life is “There are no distractions”.
    Whatever you do is part of your own puzzle and solution methodology.
    What you wrote in your linked article about your “distractions” could have
    continued to seem like distractions if you hadn’t realised you could still use them
    when you have a bigger picture and a clearer picture including others (like a family).

    THE DIFFERENCE is most people rely upon others for feedback about what they are doing and choosing.

    Those are the real distractions.

    When you realise for and within yourself, when you take the reins again to direct your own life,
    then you are a success no matter what you achieve. Success is only ever measured by your own intentions.
    What anyone else gets out of it is there success, not yours. When we share our successes, when we agree
    on what we each want to achieve and help each other do it, then we gain much greater rewards than we would alone.
    That is what marriage is. That is what a “contract” is. And despite what Schwartzkopf said about verbal contracts not being
    worth the paper they are written on, social contracts often aren’t even verbalised.

    So recognition and naming your own success makes a huge difference in and of itself.
    Most of the “distractions” in our life are actually about beginning to see the invisible before we can name it.
    It is the naming which begins to make it ours.

    thanks for sharing,
    Patience Grace

  11. Matt @ Manifest Income ( User Karma: 0 ) says:

    Well, I’m glad you sent this post out to prep for the live webinar today, Danny! I love that movie. Coming back to the small short-list you can do today to drive towards the world-changing goal down the road is so imperative to staying practical and getting actionable things done!

    What do I want to change in the world? – How we educate our young people…and old people and every one in between for that matter.

    Education needs to be re-imagined. We need to be skill-crafters that focus on application concurrent with learning the theory. We need to base all this in the tools and space of our digital age. Using Facebook, Skype, open-source information exchanges & hubs… ALL the tools from world-changers before us. So we can have younger people make bigger impacts earlier in their life, empowering them into leaders at a very young age.

    I wrote a post on this topic, Thank you Danny for putting me in perspective on my world-changing endeavor. Looking forward to the webinar!


  12. Esther says:

    Your post got me thinking…It sounds like a tall order – how would I like to change the world, at the same time when I do what I love and what I am meant to do, there is a ripple effect and others around me change, get the benefit of what I am doing and in turn go and do their “thing” and the ripples continue…
    Thank you!

  13. Nikki Assalone says:

    I love what you’ve done here and yes, it’s a HUGE reminder that I need to get back to what I set out to do. Connecting the dots… well said:)
    I too want to change the world, at least the way that we occupants nourish ourselves and how/why we use food.
    I believe that the notion of a few people being able to change the world has never been more valid than it is today – in the age of information and connection via social networks. Never before in history has an individual been able to impact so many with so little effort. It’s astounding, dangerous even, but a blessing of infinite opportunity nonetheless.

  14. Penni says:

    Unlike the majority of comments, I must say that I do not at all approve of Mark Zuckerberg. He represents exactly what I’m trying to change in the world 🙂 I think what he did was supremely unethical and the fact that he has profited so wildly from it sends out a very bad message.

    So I watched the movie with very different feelings from you :):)

    The worst part is, that he seems completely oblivious to morality or values, evidenced by the clip you showed (and his demeanor in the real world in general). He seemed to think, that just because he outsmarted (read tricked) his peers and built a viable company, he could dispense with courtesy, respect and a willingness to look at what he has done to others. So, for me, his success is less than meaningless, it is harmful to our humanity.

    Ultimately the big picture must include the various facets of our lives and no matter how frustrated we are at what has gone before, as long as we are honest with ourselves and others, that will have a far more beneficial impact on the world.

    In that light Danny, and from reading all the comments on this post, you’re doing a far better job of changing the world. Good on you :):):)

  15. Lorraine Marie Reguly says:

    I have been researching things on my own for a while and am surprised to see that you have truly impacted thousands if not millions of people. I am kicking myself for not purchasing a laptop sooner. For years, I had a computer that did not work. It was old and was given to me by someone who had “upgraded” their computer. Since I was a young, single mom, it was all I could afford. My son used it in high school until it finally died. We had to disconnect the internet because there just wasn’t enough money for us to live. We had to do without luxuries, and were happy just to have a roof over our heads. I had quit high school when I was a teenager, just like you did (I am 41 now) and I attended university using a computer in the computer lab. I wrote a book for a course I was taking but had to do it, like everything else, using a pen and paper. I only used a computer for typing at the university when my son was in daycare or in school himself. Things took me forever to do. They still do. I am not tech-savvy at all. Which brings me to my next point: how have I survived without a computer? The hard way. Now I want to survive the easy way. But I live on a disability income due to an accident in which I was physically hurt. It took me a long time to save the $657 I spent on my beautiful new laptop (purchased on Jan. 9, 2013). It has been the best purchase ever. I am learning so much, now, and am tapping into talents I never knew I had. I don’t know much about computers, but I know a lot about life. I am now blogging for fun while I try and pursue the goal I had 17 years ago when I attended university, which was to get my book published. I have hopes at the moment that I someday might actually have someone pay me for my writing(s). I love reading and writing; I learned as a very young girl how to do both. These are MY talents; yours is marketing and networking. I am learning a lot as a result of the challenge you and your team devised, the Scavenger Hunt. I wish I knew how I originally linked to your site, but I have been on thousands so far, checking things out. My goal is, ultimately, to make money using my talents, but I don’t know how to do this. I am in contention for the KILLER BEGINNER prize, but what I really need to know is what to do next. I have been learning so many things, I seem to be losing my focus. I am tired, physically and emotionally. I had an especially trying day today since I had some serious family issue to deal with. I don’t even know why I am writing this comment; it is more like a story… but I posed a question ONLY for you on Facebook earlier and you actually found it and answered it. I don’t exactly know how, but I know I am helping YOU make money while I suffer. This just does not seem fair. But I learned that life is not fair long ago, so I don’t hold anything against you. Instead, I am green with envy. I do not mind working hard or putting numerous hours into what I am doing, but I am beginning to question WHY, when one of my goals is to figure out how I am going to survive in the future. I think I could use my computer to help me, now that I have it, but don’t know how, exactly. Everyone wants money from me everywhere I go… and I cannot afford to buy things, even things that are cheap. My rent is $619 plus hydro, and I only get $1132 per month to live on. Times are tough. But that’s just one side of the metaphorical coin. I love helping others, teaching others and interacting with others. I am thrilled to be a part of the internet now, and am “breaking into” the blogosphere…slowly, but surely. I will not give up on myself or my goals, because that is just the type of person I am. I am now participating in the Scavenger Hunt, and am seeking the ultimate treasure…knowledge. I love my brain, but love others’, including yours, too. You, without realizing it, are having a profound effect on me. For this I don’t know whether to thank you or hate you. I am very confused, tired, and sorry for creating such a long comment. You don’t have to print it, just knowing you read this will satisfy me. Thanks for listening. Thanks also for opening my mind to the possibilities out there. I look forward to the coming days, for I have purpose in my life once again. Good luck with whatever you are hoping to accomplish with this “Hunt”. Sincerely, Lorraine Reguly, aka lorrainefromlorraineregulyslife.

  16. Thank you so much for this article. I so needed to hear it. Again and again to be reminded the ultimate goal is indeed to ‘change the world’. I have this quote beside my desk: “If you want to change the world, pick up your pen and write!” ~ by Martin Luther. Thank you for picking up your pen (or your keyboard as the case may be). Looking very forward to your webinar today and thank you for offering it free to the world. Bless you!

  17. Larry Pelley says:

    H Danny
    Read most of the post above…
    everyone is giving great answers
    about their own experiences….
    I just got here, and will be taking
    in the webinar today.
    Look forward to: the information
    and see about implementation on
    my part.

  18. Hey Danny,

    1st time on your blog and I just wanted to say I am sure, as always that serendipity of social media draws us to the right people at the right time.

    This was a great post to read and the type of post I like to write myself, even though so many other people tell me my posts are way too long and that 300-400 words is what I should aim for because it is the length of their attention span! 🙂

    I was about to share this post (and I will momentarily), but I just wanted to ask about a funny little thing I noticed – while it is great to have 92/93 comments on a post, how does it have zero Facebook, Twitter or LinkedIn shares? I could only suspect the social sharing charm bar is new on your blog, but I wanted to ask you about it…

    Looking forward to diving into the rest of your content and I hope maybe in time I’ll be able to convince you to write my first book with me! (impressed with your co-authors list on Engagement from Scratch)…

    Until then I’d like to invite you to join me on a future episode of #SparkleSOS Book Authors & Publishers – next month my guest is Guy Kawasaki and for a G+ Hangout on Air I started primarily to figure out my own early book writing/publishing plans, it is really working to drive me to share my insights in my 1st book!

    Really happy to have found you, finally!

    Debbie Horovitch

    1. Danny says:

      Hey Debbie, thanks for the kind words – I’m so glad you enjoyed the post, and sure, I’d love to learn more about participating in your #SparkleSOS – shoot me an email and we can coordinate. 🙂

      And yeah, that’s a great question about the social shares. The answer is that we recently (like a few weeks ago) migrated our site to better hosting (WP Engine), and in the process we had to change our URL structures, for performance reasons. The result is that the paths of all our posts have changed, and all the social sharing counts dropped to zero.

      Which sucks (we probably lost track of over 20,000 social shares in aggregate, if not more), but c’est la vie. Ultimately, it’s the experience of my audience that matters more than the social proof, so the move was a no-brainer. 🙂

  19. Ian Belanger says:

    Hey Danny,

    I watched The Social Network probably 4 or 5 months ago and I have since watched it 2 more times. I had a similar “ah ha” moment, but not what you may think. Sure, I would like to have one of my ideas change the world, even if it is just a little and I agree with all of the points you made.

    My biggest takeaway from the movie was, protecting myself and my ideas. Success comes with many things, one of which being others around you trying to “steal” or grab onto your success. Trying to ride the wave along with you.

    Now I am no lawyer and I don’t pretend to know anything about the law, so I think, just as important as “changing the world”, is protecting what you are building, because unfortunately there are many scam artists out there who would much rather steal from others than to do the work for themselves.

    I guess my point is, go out and try to change the world, if that is your goal, but just make sure you are protected.

    Excellent post Danny! Very well written.

    Ian from IM Graphic Designs

  20. Catherine E. White says:

    Interesting conversation taking place here. Thanks to everyone for your insights.

    The thing I want to change about the world is the idea that to attain your goals, you have to be a crazed weasel.

    By that, I mean, emotionally drained, physically exhausted, perpetually connected, unfocused on the task at hand because you are worried about twenty other things that you can’t do anything about right now. Spinning in all directions.

    That hyper tense state of mind, in my opinion, regardless of the size of the vision, is a recipe for Iess effective work, less happiness, and less creativity. It leads to burn out, mistakes, pissed off spouses, and various kinds of self inflicted misery.

    Zuckerman, as depicted in this clip, seems like a cranky crazed weasel to me.

    We all have great capacity, that we do not use, most of the time. We all can think bigger and longer term. Most of us are also impatient with our goals. If we don’t get change the world to be the way we want it, in the first week of our project, we stop bringing our energy to the tasks that will take us there.

    I agree with you, Danny, that you have to work backwards from a goal. You also have to work forwards from where you are, because the middle can get murky. You may not have the full trail of bread crumbs to follow. You have to be on the lookout for “the next step” that goes toward your goal.

    Life includes events that ARE not within our control. There are obstacles. There is confusion. There are troubles enough for everyone. If you have a goal that you are working toward, you may also have to get back to your path after a detour. Getting married is not a distraction if it is built into your equation for your life as a whole. That joy and companionship can fuel your work and make it better!

    Remember also that we may choose to have less impact, to cause less harm, and to be gentler with each other, our fellow creatures, (even the crazed weasels) and the planet we all share. Kindness is a legacy, too.

    Good post. Thanks again!

  21. Hey Danny,

    great post – I’m not sure if you realized this but the vid is no longer working. I think I know the bit you mean though, I can remember it quite clearly and it had an impact on me,

    sort of like ‘you had me at hello’ from Jerry Maguire… but different,


    awesome stuff as always Danny,

  22. Wowie says:

    Thanks for sharing this with the rest of us. You have taught me a lot by writing this post.

    I do not want to change the world; I don’t want that kind of responsibility. But I want to make an impact to some people with what I do. However, there are lots of times when I find myself at a loss mainly because I am distracted with a lot of things. I can relate to a lot of the things you mentioned and ven though I know what to do to avoid it, I always find myself realizing that it is easier said than done.

    Now I know I have to start at the end. Thanks for telling us that. If you were able to do it, I am confident a lot of us can 🙂

    1. Danny says:

      You’re very welcome, Wowie, I’m glad you enjoyed it!

      Isn’t making an impact on people a small way of changing the world? I think that matters every bit as much – it all counts!

      The key, as you said, is focus. Starting at the end, and working your way back. 🙂

  23. Sheyi says:


    This is a great topic you’ve covered here. I wish I’m the one that wrote this.

    I’ve seen the film ‘Social Network’ and I continue to like Mark for what he’s done. One thing I discover is this, if you really want to change the world, you’ll get on some people’s toes and you have to fight your way to the top esp in this new dispensation we found ourselves in.

    This post has gingered me once more and i’m going to continue to work on my dream of changing the world.

    What i want to do is simple, create one of the best Awards Ceremony in my country (Nigeria) that has no B.S. in it and the intl organization can reference to it as well.


    1. Danny says:

      Thank you so much, Sheyi, that’s very kind of you to say. 🙂

      I think that’s a really valuable insight – you can’t change the world without ruffling a few feathers. That doesn’t give us license to be insensitive or mean-spirited, of course, but it does mean that when someone complains a bit, we shouldn’t take it too personally. 😉

      Go for it, Sheyi, and I’d love for you to update me about how your awards ceremony plans come together!

      1. Sheyi says:

        Yup, it takes courage to cope with setbacks and negative comments. Imagine someone sent me message telling me i’m a fool without a good reason, i just have to by-pass and continue working on my dream.

        As per the award, its so cheap here that I’d be spending around $2.5M only which i intend to raise all on my own. I don’t have a dime now but it’s all going to work out fine and i will surely let you know Danny.


  24. Aisha says:


    Thanks for suggesting that I check out this post. It is absolutely great! Reminds me of being in church and feeling like the pastor is talking right to you. Wednesday I went to a local high school to volunteer for their Financial Aid drive. While talking with the College Bound rep about my thoughts on financial literacy and investing he asked me “Ms DaCosta, what is it that you want to do? You do real estate, you have a non-profit, you do consulting, you are all over the place” And I told him that “I want the world and everything in it”. What I really meant was that I want to be a voice of change and have global impact. Much to think about. Much to do. Much to impact. Thanks again!


    1. Danny says:

      Aisha, I’m thrilled that you found the post helpful and valuable. You’re going to go far, and it’s going to make a big difference to a lot of people. I look forward to being a part of that. 🙂

  25. John Allen says:

    Zuckerberg’s story is just so inspiring. At such a young age he has accumulated so much wealth, Zuckerberg is motivating. Changing the world is a very big challenge and it should come from all of us. Each one of us may not make it big but I believe its the small steps we take which brings a big difference in our lives. By trying to positive, by trying to make our lives better we can make this world a better place.

    1. Danny says:

      Thanks for chiming in, John. Actually, I’m not as impressed with the money that Zuckerberg has made as I am with impact that he has had on the world; he’s really changed the way that people interact with each other, and I think that’s really cool. 🙂

      I agree that not everybody can have that same scale of impact, but I think the least we can all do is try. 😀

  26. Ryan Hanley says:


    This is the Tips buddy. I can honestly say that I had similar feelings watching that movie.

    “It’s not about the Money or the Scale… It’s about the Impact”

    This statement is the bell ringer. Impact… This is a concept I want to think a little more on but my initial thought is that all Impact creates change. Even small changes…


    Thanks for a great post.

    Ryan H.

    1. Jason Fonceca says:

      I totally hear you Ryan, and I agree!

      Focusing on impact, raises an interesting point for me:
      It seems that fulfilling “Impact” is *very often* (but not always) related to money and scale.

      For example…

      Am I happy and fulfilled to change 1 life, when I know I have inside me the power to change millions? No, then I feel frustration.

      Am I happy to change 100 lives, when I felt it’d be pushing myself to change 10? Definitely.

      Basically, not only do we have big picture visions, but we also have smaller visions of the “impact” that suits us.

      1. Danny says:

        It is very closely related to money and scale, because no matter what your impact is all about, it’s going to scale up the more people you reach. 🙂

  27. Ashvini says:

    Hi Danny,

    Excellent message from you Danny,

    This is the right formula for success. I have often talked about the fact that we will never have the right resources( be it time, money or people). All we have is a vision and anything that can help us to make it true. Zuckerberg would have had no idea that his company is going to be a 100b dollars company. he liked the idea of making things happen and he persisted on it.
    Not everyone can be like him but people who start their journey towards their goals are much better than those who probably never took a step.
    This post provides the right roadmap to build a profitable business. No matter there will be failures setbacks and distractions but then having a great focus will make sure that we will get to the place where we wanted to be one day :).
    Thanks for sharing this.

    1. Danny says:

      I’m so glad that you think so, Ashvini! I agree with you – not everyone will make it all the way, but you’ll never know how far you can go until you start acting, and actually find out. 🙂

  28. Aviva B says:

    Very true. And wise of you to keep your vision quiet. There’s a phrase in Hebrew that you’re probably familiar with: “There is only blessing in what is hidden from the eye.” So keep it hidden, and good luck achieving it.

  29. Aviva B says:

    Thanks, Danny. It is so easy to start seeing the means as an end in and of itself and forget what the real ends are. Thanks for re-focusing us.

    Can I ask you what *your* vision for changing the world is? If you said it somewhere in the comments, sorry for being repetitive (I didn’t read through all of them). And if you’d prefer to keep it personal, that’s fine.

    Thanks again!

    1. Danny says:

      I know – it happens to me far too often than I’d like to admit. But our saving grace is that as long as we frequently course-correct, we can get to our destination even if we’re off course much of the time. 😉

      As for my vision of changing the world, I’ve learned that while sharing short-term goals is good, sharing the bigger ones isn’t always a good idea; I’ve shared it with my wife, business partner, and my close friends and family, but everyone else is going to have to just wait until I manage to pull it off. 🙂

      1. Jason Fonceca says:

        Interesting point, and is in line with my philosophy on vision-sharing.

        I believe sharing one’s ‘big vision’ is directly related to personal ability to trust, have faith, and follow one’s intuition.

  30. Robert says:

    Hey Danny,

    Long time! I hope you are well. This is a great post! I believe that we can all achieve something big, but like you said, there are a number of large obstacles which make it difficult. Most people usually give up before they’ve got there, which is hardly surprising.

    I certainly believe that we should always be working towards our goals, but its easy to get distracted. Very powerful scene from The Social Network. Great movie!

    Wishing you all the best for 2012.


    PS Congratulations on Engagement from Scratch, you did an amazing job! 🙂

    1. Danny says:

      Hey Robert, it’s great to hear from you – you just disappeared off of my radar, and I couldn’t find you anymore. What are you up to? What’s new?

      1. Robert says:

        Hey Danny, thanks. Yeah I’ve been a little quiet for a bit. Just been working hard and moved to a new blog, but not really committed to spending much time on it yet. Hopefully I’ll have more time in 2012, I’ve just been so busy. How’s things with you? Working hard as usual? How’s married life?

        1. Danny says:

          Things are great with me, Robert – I love married life (still getting used to it), and yeah, of course, still working hard – but I wouldn’t have it any other way. 🙂

          What are your goals for 2012? Why the new blog if you aren’t committed to it? (not criticizing, just asking) 🙂

  31. Danny — Great post. I just wanted to take a moment to share that I think you’re a terrific writer. I enjoy reading your posts because they come across so authentic, and they certainly inspire me. Keep up the fabulous work and have a best year yet in 2012. Smiles!

    1. Danny says:

      Thank you so much, Connie, you’ve made my day! 🙂

      I’ll keep on writing as long as you keep on reading, and I look forward to lots of exciting stuff from you in 2012! 🙂

  32. Josh Sarz says:

    It’s probably what everyone should set to do, to go out and change the world for the better. But as the late, great MJ sang, “If you want to make the world a better place, take a long at yourself and make a change.” Everyone has probably heard the song over and over, but we forget that the first thing we need to do before trying to change the world is improve ourselves and become awesome examples of an idea that we want to impart to the world.

      1. Jason Fonceca says:

        I love this! I firmly believe that pop culture holds some important keys to what life is about.

        Anytime someone is quoting one of the world’s great musicians, it’s almost certain that it’s ‘well put.’

  33. Steve Mulry says:

    Hi Danny,
    A really great post. You’re right, we do let life get in the way. Sometimes you have to let things (family, friend) fill in some of your time or else you become unbalanced. But of course, life can then become unbalanced in the other direction. I believe this is one of the most difficult things to control in your life, but without that balance you can end up with a distorted view of why you do what you do.
    Annyway, your post has reminded me I’m letting things slip by being busy at things that may not be taking me to my goals.
    Take care, have a great Christmas & an exciting new year.
    Steve Mulry

    1. Danny says:

      I think that’s a really great point, Steve – life is a marathon, not a sprint, and so we have to make sure our efforts are sustainable, which is where friends, family, leisure, and so forth all come into the picture. It’s a tough balancing act not let one crowd out the other, and I’d be lying if I said that I’ve figured it out already – but at least we’re trying, right? 😉

      Merry Christmas and a Happy New Year,

  34. Mette says:

    Thanks for a great read!!! It’s interesting though, I see the movie in a completely different light… Mark Z didn’t seem to have the big picture in mind, it seemed more that he was driven from hurt and anger and a desire to show the world what he was made of, rather than a desire to change the world for the better (according to the movie). And yes he did have a great impact and it is amazing what he accomplished, but look how many people were hurt in the process (again, according to the movie). But the movie had the same effect on me actually. I also got the ‘I’m not doing enough to save the world blues’! I try to remind myself though that we each have a unique gift to give to this world so the more we can live and work in authenticity the more we have to give…

    1. Danny says:

      I’m not sure I agree with that, Mette – I think the Zuckerberg character did have the big picture in mind, but I agree that it was for a dumb reason (“I’m going to revolutionize everything to teach my ex-girlfriend a lesson”).

      And yeah, I agree that in a lot of ways, he isn’t a character to emulate – he hurt a lot of people, didn’t particularly care, and frankly I think the “added value” of Facebook to the world is very questionable – I would certainly hope that my contribution would be more substantial than a streamlining of our instincts towards gossip. 😛

      It’s the whole “take what works, and leave the rest” – with the movie, what worked for me was the “think big” message. The rest was just entertaining… 😉

      1. Jason Fonceca says:

        “and frankly I think the “added value” of Facebook to the world is very questionable”

        lol…awesome line 🙂

        I see it as Zuckerberg provided us with a revolutionary connectivity tool, period. And like all tools, (eg: a hammer or a gun), how that tool is used is more indicative of the mindset of the user(s) rather than the well-intentioned, passionate creator.

        It takes a lot of resourcefulness to create something substantial, but it takes not much at all to gossip.

        That`s what I`d love to see… the gossipers, the haters, the masses, whoever… all of them using their capabilities to contribute much more than ‘gossip’.

        (but even gossip has it’s place…)

        Anyway, let me go on record giving Mark props for what he has very clearly contributed. Great article, great discussion 😀

        1. Danny says:

          Absolutely true, Jason. Actually, on that note, I think you’d have an absolute blast reading Clay Shirky’s book Cognitive Surplus (or check out his TED Talk about the same). If you get to check out his ideas, let me know what you think! 🙂

          1. Jason Fonceca says:

            You’ve recommended him to me before, and I got Seth’s newsletter when Clay’s book debuted 🙂

            I’m definitely interested, and will take the plunge into it soon 🙂 I adore your reading list 🙂

  35. Jeannette Paladino ( User Karma: 0 ) says:

    Danny — I appreciate your sharing your frustrations with us. I’d like to be a little bit of a contrarian here. Why do you feel it’s necessary to change the world? Not to be critical, but it seems a little presumptuous. As individuals, I think we can count ourselves as successful if we changed one person’s life for the better. Being open to helping others and sharing our skills and wisdom can change a person’s life. I’ve been on the receiving end of this kind of caring and I know that it has changed my life immeasurably. You also mention setting goals — I believe you see goal setting and changing the world as one and the same. Maybe I’m wrong. But setting a goal for yourself and achieving it is changing the world — your world. Not all of us can be the next Mark Zuckerberg, but it really doesn’t matter. At the end of the day, you have to ask yourself have I been a good person, have I extended my hand to someone who needed help? Have I done what I need to do to have a good life? That is different for each individual.

    1. Danny says:

      Jeannette, thank you for your thoughtful comment. I had to think about how to respond to this, because I have mixed feelings about it.

      On the one hand, I think that creating a good life for yourself and your loved ones, and positively impacting even a single person is definitely worthwhile and valuable.

      On the other hand, though, I think that in many cases, the rationale of “helping just one person is enough” is an excuse to think smaller than we have the potential of thinking.

      There are a lot of things in the world that could be a lot better for a lot of people, and if nobody steps up to try and change it, it will never change. I’m not saying that everybody has to do that, but if everybody thinks it’s presumptuous to think big, then nothing will ever get better.

      I think it comes down to looking at the world around you – whether that world is you and your family, or that world is the entire world – and ask yourself how you want to make it better. That’s a personal question, and any answer is legitimate, as long as the answer is honest and true.

      But then I think that we have a responsibility to try and make it happen.

      What do you think? Does that make sense to you?

      1. Jeannette Paladino ( User Karma: 0 ) says:

        Danny — I wish I hadn’t used the word presumptuous because wanting to change the world is a legitimate and noble goal. We’re actually pretty close in our thinking – as you say “I think it comes down to looking at the world around you — whether the world is you and your family, or that world is the entire world — and ask yourself how you want to make it better.” You’re correct when you say that we can come up with all kinds of excuses to think smaller and not put in the time and effort to make things better while at the same time stretching to reach our goals. I just think that not everyone is a Mark Zuckerberg and that we need to be honest with ourselves about what we are capable of achieving in our own world, given our time, resources and personal situation. Thanks for taking the time to craft your thoughtful response. I think somehow by taking the time to mull this over we’ve both pretty much arrived at the same place.

        1. Danny says:

          “I think somehow by taking the time to mull this over we’ve both pretty much arrived at the same place.” – Yup, I couldn’t agree more. Thanks so much for the discussion, Jeannette, it’s been fun and insightful! 🙂

      2. Shai says:

        This reminds me of an old tale: there was a man who looked and the world and the people that inhabit it and suddenly realised how lacking everyone is; how sad this world is; how limited people are. He started preaching to people to become better; to strive for more; to help a fellow friend. And the more he preached the more people ignored him. No one listened to him. So he decided to shift his focus on only helping his friends and family. And he started trying to teach them; but they didn’t listen and never changed; so he decided to only focus on his wife and children – the dearest to him. But they never listened or responded to his efforts – hard as he tried. Finally he decided to only focus and change himself. He worked on himself for years, not telling everyone about his efforts. And lo and behold, his family started responding to it positively – his children got inspired by the changes he made in himself. Then his wife was impressed by his new and imrpvoed character. People in his job started seeing him in a new light, and his farther friends started hearing about the great things he does! And slowly, with hard work, by making himself better he indeed made the world better!

        Lesson to me – there is no contradiction – think big, but focus on changing yourself!

  36. Paul Jun says:

    It’s pretty crazy how you formulated a whole post like this just based off a few scenes from a movie.

    Bravo on extracting ideas from a movie and turning it into a great and insightful post.

    I think this bring a lot of us back to our main focus of what we’re doing. We get so wrapped up in our ways of doing things, we almost lose focus of our true desires and goals.

    Just an overall great post, Dan. Thanks for reminding me to stay on track 😉

    1. Danny says:

      Thanks, Paul, I’m glad you liked it! The movie was really impactful for me, and I’m glad I was able to share a little bit of why that was so. The key is for us all to remember why we’re really doing what we’re doing – as long as we do that, everything else will take care of itself. 🙂

          1. Shai says:

            The honest answer is that I don’t know yet, I’m still forming or discovering my ultimate purpose. And what is yours? Do you share it with the world?

          2. Danny says:

            That’s cool – the first step is figuring out what you want it to be.

            As for me, I share it with my wife and close friends – everyone else will have to wait and see. 😉

  37. Meo Cuenca says:

    HI Danny,

    Quite an impact bearing post! I have seen it && must admit, I was in the minority when I said the movie was just that, “a movie” – you hit on many key points, especially that clip! It is a scene I point out every time I watch it. Thanks for reminding some of us that wanting to have an impact on the world is not so far fetched of an idea – as you say, “Changing the world is a long process, and you’ll pass through a lot of waypoints as you work your way towards it.”

    Happy Holidays!

    XoXo, Meo

    1. Danny says:

      Thanks so much, Meo! I was really blown away by the movie, and I’m glad that I was able to share a little bit of why. 🙂

      Happy holidays!

  38. Elizabeth says:

    It is so difficult to NOT get distracted with all of the little things that need to be done every day. It is that old choice between “urgent” and “important”. Perhaps, at least for me, it would be helpful to take just ten minutes each week to think about my overarching, long-term goal and whether I am heading toward it or getting sidetracked. My goals are more spiritual in nature, but that, to me, makes it even more important to not get caught up in simply writing but to keep my focus on what is truly important. Thanks for this post, for this really great reminder!

    1. Danny says:

      Tell me about it! 🙂

      I actually used to do that, as part of a practice that I learned from a couple of very different sources (a book called 3 Questions for a Frantic Family, and another book called Everyday Holiness) – ten minutes each Friday to double-check that I’m on track towards my goals.

      I should really get back to it, shouldn’t I? I guess I got distracted… 😛

    2. Shai says:

      I’d say, just think about it all the time! Keep your mind focused on the horizon and you’ll be doing the small things automatically! Whenever you’re on the bus or in the shower or waiting in line, just ponder the Big Picture!

  39. Joel Orr says:

    Danny, this post is outstanding (I’ve shared it on LinkedIn and FB). But what is most impressive to me, here and on your other posts, is the effort you commit to personally responding to each comment. Kudos to you! You are a great model.

    1. Danny says:

      Joel, thank you so much for sharing! 🙂

      I don’t always make it to interact with all the comments, but I try – I figure it’s the least I can do when people take the time to read my work and leave their very thoughtful perspectives on it all. 🙂

      Happy holidays, Joel! 😀

  40. Alex | Perfecting Parenthood says:

    This is the kind of post I can get behind. I’m a little bored of the Internet marketing jabber going on all over the blogosphere. Even the expert internet marketers out there are really just working for a living (althought their jobs are much higher paying than mine). The real experts are not blogging and chanting and generating email lists, the are changing the world as you say. The blogging and the little projects really are distractions, if you’re capable of more. It’s totally true. I’ve been struggling with the same issues. Where I’ve made most of my money and had most of my success is in real businesses, not web businesses. People need REALITY. Distractions are fine, and some people make some money from other people. I am in the space of parenting blogs where people just basically read each other’s family stories and high five each other in a perpetual circle. It’s the same with the Internet marketing space, and probably most spaces.

    I have had great ideas that did come to fruition … by someone else. It’s because I was distracted and lacked the commitment to do it. It isn’t good to be jealous or pine for other’s success, but it is good to be realistic about one’s own potential and whether they are coming close. Facebook isn’t anything that special from a technical point of view, and it was one of many social platforms except it got the biggest. Many of use could have done a facebook, me included. But I didn’t even try.

    I really enjoyed this post.

    1. Danny says:

      Thank you, Alex, I’m so happy to hear you say that!

      I know what you mean – much of the conversation in the internet marketing world (and to be fair, in most conversations in general) is rehashing the same tired stuff, and misses a lot of the bigger picture. I think the IM space in particular has a fishbowl-vision problem, where they think they’re their own breed of business and have to reinvent the wheel, rather than recognizing that they’re businesses like lots of others, and could learn a lot from what works in the real world (and, further, that they are PART of the real world!).

      We all have great ideas, and the truth, as you know, is that ideas are a dime a dozen. It’s execution and implementation that separates the talkers from the do-ers, and that’s what I want 2012 to be all about. 🙂

  41. Yvonne Root says:


    Changing the world is not always a world changing event. There are times when the simple steps we take in daily life impact the world in ways we neither expected nor always know about. Having said that, I do indeed want to change the world in a very purposeful way.
    And, not unlike yourself, I sometimes have to step off the merry-go-round in order to remember the big picture, the crazy idea, the major goal that means the impact I bring to the world will resonate not in my ears alone.

    Thanks for the reminder Danny.

    1. Danny says:

      I think it comes down to a flywheel effect; you push the flywheel over and over, and it spins faster and faster, until it has all this momentum keeping it going. It’s not any particular push that did it, but rather all of them together, just like the small, simple steps that bring us towards the game-changing effect that we want to have on the world. 🙂

  42. Bonnie says:

    How does one respond to this clip from “The Social Network”? Granted, the impact of Zuckerberg’s character’s response in this clip is so perfectly crafted we must all see that even though our lives are not scripted beforehand we do have the ability to respond similarly.

    Being innovative and with an ability or desire to be thusly inspired by such rhetoric is where entrepreneurs stand out!

    It is said that envy is a waste of time but envy can also motivate; depending on how we internalize those thoughts. We are all deserving of such moments, those in which we inspire and those in which we are inspired. Creatively centered entrepreneurs must rely on their intuition, their inner value and respect and trust in their ideas to follow through. Viewing such messages only fuels the inspiration and should not deter from anyone’s ultimate goals.

    1. Danny says:

      I completely agree with you, Bonnie – the value of the message is inspiration, both to think big, and to keep on taking action. 🙂

  43. Jason Fonceca says:

    Amen, preach on, and testify, brother!

    Meaning moves us, and the big “WHY” of what we’re doing is far more important than the actual, physical actions that play out.

    There’s a deeper lesson here, methinks:

    I’d go so far as to suggest that the more focused and clear you are on the big picture, the more naturally the small actions unfold, and the more fun it ends up being — at least, that’s how it is for me 🙂

    The world’s true visionaries make their big picture surround them. Steve Jobs = Think Different. Bruce Lee = Total Expression. Google = Together We Can Bring Order To The Galaxy.

    These huge visions keep these guys succeeding.

    1. Danny says:

      Haha, thanks, Jason!

      Here’s to keeping the big picture at the top and front of our minds in 2012, and achieving our big goal together. 😀

  44. Shai says:

    I like to say, when times are hard and you feel like things are moving slowly or aren’t exactly going well: “I don’t know what to think; I just know what I have to do”.

    This puts me at ease – if I know that the next action will move me towards my long-term goal, hard as it is to make – I’ll just do it, and in hindsight more often than not it becomes clear that that was exactly the right decision at the time!

    1. Danny says:

      That’s the best thing that you can do to keep moving forward, Shai – focus on the single next action. Thanks for sharing! 🙂

  45. Tom Ewer says:

    I can’t really do much more than agree with everything you have said Danny.

    You really hit the nail on the head with regards to “changing the world”. I want to be happy more than I want to be successful, and whilst financial wealth is a wonderful thing, having a legacy is far more valuable (in my opinion).

    And secondly, I lose perspective far too easily, and I don’t plan well enough. That all changes in 2012. In approximately two hours, I will be unemployed, and will have no excuses to not be fully focused on my business.



    1. Danny says:

      Congratulations, Tom, that’s huge! I’m super-excited for you, and excited to see what you do in 2012. 🙂

  46. Discover Auctions says:

    Excellent post! As we spend time with our families this holiday season, it is a fantastic time to think over your goals. Is your goal something that will be of value to others? If so, then start making a plan of how to implement it going into the new year. Take out a piece of paper and pen, (yes, those old, antique items we used to use!), write down your ultimate goal, then break it down into smaller goals, or steps, to get to the ultimate. It does take time (alot of time) to reach the ultimate goal. If you do not have the passion for it, then don’t do it, because you are not being truthful to yourself or anyone else, and there are too many people trying to do untruthful businesses out there. Be of value to yourself and others and the rest will come. What goes around, comes around.
    Happy holidays to all, see you in 2012.

    1. Danny says:

      I agree with you, buddy, and there will definitely be some interesting conversations around the holiday table this year! 🙂

      And yeah, sure, it’ll take time, but it would be almost weird if you could achieve your ultimate goal too quickly – what would you do after that, right? 😉

      Happy holidays!

  47. Ryan Biddulph says:

    Hi Danny,

    The quality Mark Z and all influential folks possess is this: they think Big Picture, all the time.

    Most would be terrified to be deposed. He was flippant, because he thought Big Picture, and wouldn’t let a small thing like a court case get to him, or distract him from his ultimate goal.

    When I ran into strong resistance I wasn’t quite as cool as a cucumber but I still held my vision. The day to day stuff tends to sidetrack most but the few real world-changers ignore the little things or deal with them quickly, then move forward with Big Picture in mind.

    Thanks for sharing your insight Danny. Super inspiring post here.


    1. Danny says:

      I hear you, Ryan. It hit me like a ton of bricks when I saw the movie because I had let myself get distracted.

      You know, I’ve found that sometimes it’s easier to stay focus when things are tough than it is to stay focused when things are just *busy* – that’s what knocks my attention away from the big picture, at least. 🙂

  48. Sarah Arrow says:

    Interesting thoughts here Danny.
    Scale is important, you mention you were busy getting married – I bet you changed your wife’s world that day not matter what Facebook did. Sure you may have shared your wedding pics and had your Klout score boosted 10 points from all the comments from friends around the world… but you changed her world. You.

    It’s a childish thing to be jealous. I’m 39 and I still have to get a grip of that emotion and the best way I can do that is to channel it into something I can control, develop and grow. Sometimes I win, sometimes I don’t.

    I have your book (thanks btw) and whilst reading it I thought I could have done this but the truth is yes I could have done this but I didn’t and I wouldnt have done it as well. It’s not part of my journey to have a book with 20+ fab contributors sharing their story, my path is different. I am busy battling the EU and their crazy cookie laws.

    When we step back and see our own paths and see how they cross, intertwine and go there own way we can get a better perspective. It’s here I can say, you know what I’d never have wanted to created Facebook. I’d never create a tool like Google but I can change the world one person at a time through reaching out to them and that is a precious thing.

    I would like to say I wish I could write as well as Aaron Sorkin but I am too busy having fun to hone the skill. I’ll settle for writing like me and being remembered as the girl who thought getting married was worth more than creating Facebook 😉

    1. Danny says:

      That’s a great point, Sarah, I think I did change her life that day, and she definitely changed mine.

      Maybe I overstated a bit with the use of the word “jealousy” – I’m not jealous of Zuckerberg, really, but it did give me a clear sense that maybe I wasn’t thinking as big as I wanted to be – not about what I’ve already done, but more about what I could/should/want to be doing next.

      Besides, Sarah, you’ve done a pretty good job of changing the world one person at a time! 😉

      1. Shai says:

        Here’s why I don’t think it’s shameful or bad to admit you are “jealous” of someone: sice each person is surrounded by their own external circumstances & have their own internal aspiration, you’ll always notice in other people the things YOU want for yourself ; they, on the other hand, might think nothing of their great “fortune” and be willing to give it away for something that seems more valuable in their eyes.

        For example: Danny, you told me the other day you started Jujitsu when you were 16 and that you were trained as a Krav Maga instructor in the army. I was like, damn! I’d have wanted to have been there and done that! But I never did. You probably don’t see that in such an exciting light as I do – and you’d tell me – “hey, i’d trade all that time I spent for having started growing my business earlier”. Maybe not – but it’s just an example.

        But the point is, we live in the present – and so your past successes have inspired me to the steps I’m going to take NOW to achieve my goals and be happy – so for example, I’m thinking of starting to learn brazillian Jiujitsu (which i’ve wanted to do for a while – but my interaction with you has prompted me to actually put that into action!)

        1. Danny says:

          Hey Shai, I don’t think anyone has a problem with the *admission* – I think it’s the feeling itself that raises concern. 😉

          Seriously, though, I think it’s important to distinguish between jealousy, which is generally a destructive emotion, and the cross between inspiration and a kick in the butt to get moving that can actually lead to better things for us all.

          Glad to hear you’re going to start training – where are you going to go?

          1. Shai says:

            There are some guys in my Judo who train brazillian jiujitsu in clubs that are around – so I’ll most likely join one of the clubs where they are training.

          2. Shai says:

            Especially that I see how awesome these guys are at ground fighting and I want to learn those same skills 🙂 this goes right back to the idea of learning those qualities which you like in others.

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