About Kathryn Aragon

Kathryn Aragon is a content strategist and consultant on mission to help marketers get better results from their content. Let her work with you to develop your content strategy, so you can achieve more subscriptions, traffic and conversions. Follow her on her blog and Twitter.

Engagement Superstars Share Their Best Tips

To succeed online—whether you run a blog or a business—there’s one thing you’ve got to have… An audience. That’s how you get eyeballs on your content, after all. So the question is how do you build a loyal, engaged audience? To find the answer, I turned to Engagement from Scratch!, where 30 engagement pros share their best advice for building a loyal community. Here, I share the advice that stood out to me, the bottom-line …

blogging tools

Blogging Success with These 24 Outstanding Tools

To succeed as a blogger, you need more than writing skills. You need basic business know-how, such as finding your target audience and making money as a blogger. You also need productivity and writing tools to make sure you’re always creating your best work. The trick, of course, is finding the tools that will work for you. So we scoured the internet and turned up 24 resources that can take your blogging to the next …

5 Reasons Your Blog Post Stinks (And What to do Instead)

You picked a topic that’s trending… you wrote passionately and eloquently about it… you optimized your darling so everyone would be able to find it online… But your blog post just sits there. No readers, no comments, no nothing. What’s wrong? Frankly, my dear, it stinks. Bad blog writing has undermined all your hard work. Even if people want to read your post, they give up before they make it past your introduction. Because you’ve …