About Kathryn Aragon

Kathryn Aragon is a content strategist and consultant on mission to help marketers get better results from their content. Let her work with you to develop your content strategy, so you can achieve more subscriptions, traffic and conversions. Follow her on her blog and Twitter.

big results small launch

Engagement Matters: How to Get Big Results from a Small Launch

If you read Thursday’s post, you got an inside look at a $2 Million Launch. And while we realize that there’s value in pulling back the curtain and giving our readers a peek at how we pull off a successful launch, we also understand that many businesses simply aren’t operating at that scale yet. We get it. When you’re just starting out or your audience is still too small to pull that much engagement, it’s …

Engagement Superstars Share Their Best Tips

To succeed online—whether you run a blog or a business—there’s one thing you’ve got to have… An audience. That’s how you get eyeballs on your content, after all. So the question is how do you build a loyal, engaged audience? To find the answer, I turned to Engagement from Scratch!, where 30 engagement pros share their best advice for building a loyal community. Here, I share the advice that stood out to me, the bottom-line …

blogging tools

Blogging Success with These 24 Outstanding Tools

To succeed as a blogger, you need more than writing skills. You need basic business know-how, such as finding your target audience and making money as a blogger. You also need productivity and writing tools to make sure you’re always creating your best work. The trick, of course, is finding the tools that will work for you. So we scoured the internet and turned up 24 resources that can take your blogging to the next …

Promotion Guidelines: How to Get Maximum Exposure for Your Guest Posts

So your guest post has been accepted and will be featured on an authority site. Finish your celebration dance. You deserve it. But don’t stop there. Your next step is to plan your promotion strategy. This is an important part of your job as a guest author, and done right, you actually become a partner with your blog editor, spreading the word about your post and building your authority in the process. Many bloggers focus …

5 Questions You Must Answer to Plan Your Content for 2016

Content marketing is not a set-it-and-forget-it tactic. At least once a year, you need to review your content strategy and refresh your approach. For me, the New Year is the perfect time to do this. Typically, I start by reviewing my plan for the previous year so I can figure out what worked and what didn’t. The goal is to do more of what’s working (duh!) and find new ways to take things to a …

5 Reasons Your Blog Post Stinks (And What to do Instead)

You picked a topic that’s trending… you wrote passionately and eloquently about it… you optimized your darling so everyone would be able to find it online… But your blog post just sits there. No readers, no comments, no nothing. What’s wrong? Frankly, my dear, it stinks. Bad blog writing has undermined all your hard work. Even if people want to read your post, they give up before they make it past your introduction. Because you’ve …