Ask the Readers: Does Anyone Else GET It?

Being an entrepreneur is more often than not a lonely calling. Even if you have a team helping you out, when push comes to shove, you are the one responsible for making it all happen. This involves being completely absorbed with whatever project you happen to be working on, and putting in whatever time, energy, resources necessary to making things work. You are often playing against the odds, relying on your drive, hard work and …

Ask the Readers: What Do You Want For Your Business in 2014

2013 has been a huge year for Mirasee – and that’s an understatement! We expanded our team from 4 to 8, launched the hugely successful (and educational for all involved!) Business Ignition Bootcamp, redesigned the entire site, re-launched our podcast for the third time, broke new ground by creating and offering our first direct mail product and opened the doors to the absolutely fantastic Beacons Elite Community Forum. Oh, and we took in nearly 800 …

Ask the Readers: If you Had to Get 80k More Subscribers in the Next 6-12 Months…

I’ve got an interesting Ask the Readers Question for you this month. A couple of months ago, we discussed – at length! – how to increase traction on webinars – and I know that for us at Mirasee, it was hugely valuable and illuminating. We came to the conclusion that webinars are wonderful – but they aren’t everything. Let’s back up a little bit… Here’s where we are right now at Mirasee: the process we …

Ask the Readers: What’s Wrong with Webinars?

If you’re active online, then dollars to donuts, you’ve attended a webinar of one kind or another. Some of them are sleazy pitches, and some of them are valuable learning opportunities. If you’re running a business online – maybe you’ve run them too – they have a tendency to work really well in terms of getting tons of new subscribers interested in what you’re doing. We believe strongly in the webinar as an engagement, and …

Ask the Readers: What Do You Learn from Big, Nasty, Gut-Wrenching Mistakes?

I don’t have to ask if you’ve ever made a mistake. I know you have. Being a human, interacting with the physical world means that you make mistakes once in awhile. It’s not a fun fact – but there it is. I know I’ve made them, personally, and that we at Mirasee have, on occasion, made them together. It feels awful. A terrible, sinking feeling in your stomach. A silent voice, screaming in your head. …

Ask the Readers: Customer Feedback – When is Enough, Enough?

Do you remember back when you were in high school or college, and you got feedback on almost everything you did? Write a test – get feedback. Submit a paper – get feedback. Act-up in class – get feedback. 😉 Then, once you graduate, the feedback – the input on how you’re doing, suggestions for how to improve, ideas about other approaches to try – dries up. You have to start figuring things out more …

Ask the Readers: Phone or Email – Which Makes For the Best Customer Service?

I’ve got kind of a personal question for you: Do you like to communicate by email? Or are you more of a phone kind of person? There are camps. There are arguments on either side, and there are times when each are appropriate, all of which I’ll get to. But, at Mirasee, we like email. I mean, we REALLY like email. We use it as our primary method of communication between each other and how …

Ask the Readers: Should it all be Free?

The most controversial price in the world is… free. If you’ve ever read a blog about blogging and list building, you know that one of the very first things you do is create an awesome piece of content and give it away for free in exchange for an email address. And the free giveaways don’t stop there. All or most of the content on your blog will be free, as well your newsletter content, and …

Ask the Readers: Can You Automate Engagement?

It’s Ask the Readers time, and we’ve got a great one today. We’re right smack dab in the middle of the Awesome Engagement Strategies Contest, and we’ve been getting tons of amazing tips, tricks and vice and tactics that we can use to increase our audience engagement. Engagement is a hands-on business, and no matter how seriously you take it – keeping it up as your business grows is a challenge. So it begs the …

Ask the Readers: Finding Your Niche – Is Tarot + Marketing a Viable Niche?

Note from Danny: This is a different kind of guest post. Fiona emailed me with a question, and I thought it might work really well as a guest post where everybody had a chance to weigh in. So please read through it, and leave a comment, letting Fiona know what you think! 🙂 Let me start by saying this is a different kind of blog post because I am not giving advice but asking for …