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Do for a Year What Others Won’t Then Live for a Lifetime as Others Can’t

Why do so many people play the lottery each week despite the fact that there are higher odds of them dying before the draw than actually winning enough to retire on? Quite simply it’s because most people want something for nothing. It seems far easier to simply buy a ticket and try to win their million dollars than to work extensively and consistently over a long period of time for it. That’s just boring.

Unfortunately we live in an age of “push button” solutions to everyday problems which, even if they don’t work, sell enough to be worth producing simply because of the uncontrollable interest in such products. Software that promises to flood your website with traffic overnight. “Guaranteed” systems to make you thousands of dollars by the end of the month. Miracle weight loss pills. Microwave dinners.

They all promise effortless results – but they very rarely perform as promised. Real results require real effort and trying to “game the system” is a roadmap to mediocre results at best.

Working or Hardly Working?

The fact is that we live in a competitive world. Taking the “easy” route out rarely works simply because there is always someone else willing to actually put the time and effort in while other people just want to pop a pill or pay for a service and then get on with their everyday lives.

Take search engine optimization as a perfect example. The “push button” solutions involve the use of software and services to blast your links to thousands of other sites in mere minutes. Of course the kind of sites that accept these links are generally poor quality so these links have little or no worth irrespective of how many you build.

Contrast this to the marketer willing to put the time and effort into effective link building. They write guest posts on authority blogs. They network with the players in their niche. They get active on Twitter and Facebook. They consistently build their influence and over time their traffic grows.

Sure the first marketer may see an initial increase in traffic but this will quickly die away. The other marketer is in for the long haul. The other marketer will be sipping cocktails in the sun while the “push button” business owner frantically tries out the latest reincarnation of the software that didn’t work to begin with.

Success in the Face of Long Odds

Let me give you a personal example that involves an internet business I started some years ago. The business was in a very competitive and profitable niche where I was competing against hundreds of professionally-run and well-funded companies while my team consisted of just me and a few outsourcers.

You’d think my odds for success were slim against these odds but I played the long view. I consistently did the things that the big companies weren’t able or willing to do and ever so slowly I saw my traffic and profits increasing every month. After a couple of years of effort my site was finally ranked as the single most visited site in my niche. I competed against, and beat, companies spending crazy amounts of money on advertising each month.

Why? Is it because I am a genius? Far from it. I built a dominant internet business by investing a tiny amount of money and a lot of effort and creativity. Contrast that with the “push button” solution my competitors were using simply trying to throw money at a problem and hoping to find a solution.

As a side note once I gained the top position these same companies I was competing against started to contact me on a regular basis hoping to advertise on or buy my website from me. More dollars thrown at the problem!

Thereโ€™s a Price to be Paid

The fact is that if you want to succeed in life you need to pay the price. The price may not be monetary. It may be time. Effort, Self discipline. Less TV. Missed days out with your friends. The odd late night. But there is always a price and to be successful you need to be willing to pay it. You need to take the long view and do what it takes to make your business a success on a daily basis.

If you want to lose weight you need to control your diet, learn about nutrition, exercise regularly and so on. The diet pills alone won’t get you where you want to go.

If you want to cook incredible meals then sticking a ready meal in the microwave isn’t going to make you Gordon Ramsey.ย You need to focus on your craft, learn to pick out winning produce and combine it in interesting, creative ways.

If you want to know how to be successful in business you have to reach out and be receptive. For business success, you need to put the time in to create value for your website visitors and customers. You need to be unique-enough that people sit up and take notice (and tell their friends). You need to offer great customer service. You need to invest.

Yes folks – you may even have to work a lot of hours – at least initially.

The keys to success are to be persistent and consistent. Woody Allen said that 90% of his success can be attributed to simply turning up. He never gave up, never gave in.

I know a lot of people who play the lottery and yet I don’t know a single person that has won big. On the other hand I know numerous people who have started their own business, worked hard and are now living the “millionaire lifestyle” as a result.

Appreciate the benefits of hard work (and the limitations of “push button”). Be willing to pay the price or go home. Because if you’re not, you’ll only be wasting your time.

About Richard Adams

Richard Adams writes about building passive income online and living the life you've always dreamed of at Lifestyle Design Unleashed. Visit him today to get your free copy of his popular e-book about building traffic to your blog: Wordpress Traffic Explosion.

22 thoughts on “Do for a Year What Others Won’t Then Live for a Lifetime as Others Can’t

  1. I love this post! A few years ago, I was jealous of people who “had it all.” Then I realized that the only real difference between them and me was the fact that they showed up and busted their tails. Since I realized that and actually started showing up, my life has been better in every way imaginable.

    • It’s all about the work – you’re lucky to have learned that (so am I)! Too many people just chalk others’ success up to good fortune, effectively keeping them from that same success, because they think achieving it depends on things that are beyond their control. It never is – it’s always just lots, and lots, and lots of hard work. ๐Ÿ™‚

      • Danny

        I remember seeing an interview with Jon Bon Jovi where the interviewer said something along the lines of ‘how lucky JBJ and the band were.’ JBJ replied that it was strange, but the harder the band worked the luckier they got.

        This is Secret Sauce hiding in plain sight. Human beings are programmed by evolution to take the path of least resistance. If you identify stuff that your competitors aren’t willing to do – and then do it on a repeated basis – you’ll get a competitive advantage.

        Remember, the harder you work the luckier you’ll get!


    • It’s all about the work – you’re lucky to have learned that (so am I)! Too many people just chalk others’ success up to good fortune, effectively keeping them from that same success, because they think achieving it depends on things that are beyond their control. It never is – it’s always just lots, and lots, and lots of hard work. ๐Ÿ™‚

    • It’s all about the work – you’re lucky to have learned that (so am I)! Too many people just chalk others’ success up to good fortune, effectively keeping them from that same success, because they think achieving it depends on things that are beyond their control. It never is – it’s always just lots, and lots, and lots of hard work. ๐Ÿ™‚

  2. Danny, you’ve really done a great job with this article and it’s one that I appreciate. Success, especially online, ain’t easy, it’s just not. And all those shortcuts out there are short term solutions to long term problems. It simply can’t be done that way. There are no shotcuts. And the ones that try to ‘game’ the system will be caught by Google and their business will be ruined forever.

    Way to say it like it is Danny!


  3. Many thanks to Richard for sharing his thoughts. The realities of success may scare some people away – the long hours, the sacrifices, the hard work – but that makes it that much sweeter for those of us willing to pay the price.

  4. Richard,

    Inspiring and great to see that you put in the effort to rise above in the niche you were having success in.

    There are no shortcuts to a sustainable business. It’s a nasty four-letter word: work. But you’re spot on: be ready to make the necessary sacrifices because A) they will crop up and B) it proves you’re worthy of attaining your goals!

    Thanks for this well-written piece…


  5. Danny,

    Hard work is the only path to long-term success. Excellent article you make some truly wonderful points. Many people see luck as a large factor in success but the reality is that people really make there own luck.

    Opportunities come and go for everyone, capitalizing on them and putting in the time and the effort to get it done are what separates the truly successful from the pretenders.

    The way you are working so hard to make a go of this site in such a short period of time is the perfect example of your own thoughts on the power of work ethic.

    • Thank you, Steve. I agree with the sentiment 1,000%, but I can’t take credit for the post – it was the work of the very talented Richard Adams, from Lifestyle Design Unleashed.

      I’m glad you think we’re walking the walk, though. ๐Ÿ˜€

  6. Persistency and Consistency – The key! I think we discussed that, I also discussed that with Peter. Many people don’t want to work hard any more, but nothing will fall in their lap. There’s never a “right time”. Behind any big success is a humongous amount of work. I read something the other day that really stuck with me, it was a blog post about what it takes for a successful entrepreneur. One of the points was “learn to telescope”. Look at the small details whilst also focussing on the bigger picture (long term). I think that’s so accurate.

    The journey is more important than the destination, but we still need to know where we are going!

    Keep up the good work!


  7. Pingback: Belief and Action โ€“ The 2 Keys to Success ยป Blog Archive ยป Is advertising dead?
  8. Excellent tips on how to build your authority in social media. I’d like to add that above all your reader comes first. You must provide added value. Write for them first, not the search engines. If you write a keyword rich headline that doesn’t grab your reader then you haven’t done your job. SEO and serving your reader are not mutually exclusive. You can do both but just be aware that your readers and subscribers come first.

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