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The Ultimate Twitter Guide to Crush Your Competition

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Every day, millions of people connect on Twitter. In its infancy, it was predominantly used for personal reasons like letting friends or followers know what they had for breakfast, but now it has developed into a powerful tool to engage with your customers and grow your business. You don’t have to be a big brand; the average Joe can be a brand on Twitter, and the best part is that it’s FREE to market your products and services.

Twitter gives you an opportunity to listen to what people are saying about your business so you can get constructive feedback. Additionally, since you can respond to anyone on Twitter that has an account, it’s a simple way to answer questions from customers or potential customers. Your posts are broadcasted to everyone on Twittersphere, so other users benefit from seeing your answers to questions. Search engines like Google are now putting Twitter posts in search results, so when someone searches for your business, they’ll also see what you’re tweeting about.

Typing out a 140 character message is quick and can even be done from your Smartphone or through a variety of third party applications so you don’t have to spend hours a day on Twitter. (Unless you want to!) At the end of the day, once you have engaged and helped your customers (your followers) on Twitter, they will be loyal to your brand for a long time.

Most importantly, remember to always be kind, be professional, and tweet responsibly.

Steps to Set Up Your First Twitter Profile

(If you’ve already got a twitter account, you can skip this section!)

If you’re an absolute, never tweeted so much as a hashtag newbie, you will need to start at the very beginning and decide on what name you will use as your Twitter handle. You can either choose your name if you are the brand and/or sell different products, or you can select the brand name. The good news is, as long as the username isn’t already taken, Twitter allows you to change the profile name as often as you please. #Phew!

  1. Go to
  2. Add a good quality professional picture or your logo.
  3. Add an interesting bio, make it catchy so it stands out and people want to follow you. Take a look at your competitors or guru’s profile to see what they wrote.
  4. Use a few keywords with a #hashtag for example #author in your bio.
  5. Include one link in the bio description and also your website URL in the website section (or any other one of your links).
  6. Go through your settings and make sure under your profile “Protect My Updates” is NOT checked.
  7. Change the background to brand yourself:
    Create your own background for free at FreeTwitterDesigner, or get customized backgrounds at TwitArt or Fiverr.
  8. Add a Header image that shows up as the background on smartphones.

I don’t suggest using services like TrueTwit validation, which requires users to have a profile validated by phone, because the whole point is to engage with other tweeps (people on Twitter. I know, it sounds silly – you get used to it!). If you make someone validate their profile in order to be able to tweet with you, this might discourage followers. Personally, I never validate anyone’s profile that uses this service – it’s too time consuming.

TIP: Don’t click on suspicious links in your DM stream that urge you to “See what they’re saying about you”, or ask “Have you seen this photo of you?” or “Did you see this crazy tweet about you?”. These are malicious viruses meant to steal your password.

Finding Friends and Key Followers

One of the things that I #LOVE about Twitter is that you can view anyone’s list of followers as well as who they are following. This makes it easy to get laser-targeted industry or interest specific people to follow by finding someone in your niche – a guru or a competitor – and following all the same people they do. Then, you can target their followers! This is a process, and it does take time, but a lot can be automated… so check out the tools I’ve provided to help with this task.

Only follow people you are really interested in reading tweets from – and don’t be afraid to follow people based on your non-professional interests! It’s all about connecting with people/

  • Use Twitter’s search engine to find accounts for gurus within your industry. Follow them and all of their followers. Also try searching in the hashtag section.
  • Use Twellow to find people to follow in your niche or of similar interest.
  • Use Local Tweeps to find people in your local area to follow.

Twitter Follow Limits

When you first begin, every account can follow 2,000 users total. Once you’ve followed 2,000 users, there are limits to the number of additional users you can follow. This number is different for each account and is based on your ratio of followers to following; this ratio is not published. Like Google, Twitter keeps some things secret.

This doesn’t come up very often, because you’re only following people you’re really interested in, and so getting to 2,000 takes a LONG time. 😉

It is considered a little “low-brow” if you’ll forgive the expression, to be following more people than are following you – which can be a bit of a pain – but don’t worry too much about it initially – just follow people you’re interested in and engage with them as I’ll describe below.

How to Un-Follow Tweeps

Some people choose to unfollow people who don’t follow them back. I’m not a fan of this technique, because your twitter account is not all about YOU – it’s about learning new things, finding new information and making awesome connections – but if you want to keep your list filled with people following you you can use the following services:

Note: If there are certain profiles you want to follow even when they don’t follow you, use a program that allows you to create a whitelist. A whitelist is a list of Twitter usernames that you want to follow no matter if they follow you or not.

What the Bleep is a #HashTag and @Mention?

An @ symbol means that you are mentioning that particular person or brand. For example, if someone tweets @carolmortarotti, I will see that they mentioned me in their tweet and it can help start a conversation. The @mention tweet comes up in the feeds of users who follow both you and the person you are directly mentioning. You can @mention several people in one tweet, but always keep in mind that you only have 140 characters!

TIP: Use Twit Longer for when 140 characters just isn’t enough!

A #hashtag is a keyword, subject, or phrase used on Twitter with the # symbol used in front of it. The #hashtag ties the conversations of different users into one stream. The cool thing about a hashtag is that your tweet will not just go to your followers, but to everyone following the #hashtag. You can search by #hashtag as well, and sometimes, they’re just used for a little emphasis.

How Often, Best Days and Times to Tweet

Everyone’s Twitter style is different, but the most important thing is to be consistent.

  • You can tweet up to 1000 times per day; don’t worry about over-tweeting! (If you ever hit that limit – tell me how!)
  • The best times to tweet are when your ideal audience is paying attention! To figure that out of course, takes plenty of trial and error. Look at when your industry icons tweet the most, and mimic their behavior, and make note of when your tweets get the most attention.
  • Some tweeps say Friday afternoons at 4:30PM EST is best for retweets. It is important to prompt people to ‘please retweet’ – studies show you will get your tweet retweeted 4 times more using a call to action. Use this technique sparingly! You don’t want to look like a spammer.
  • Longer tweets have been shown to get more attention and click than shorter ones. It is suggested that placing the link about 25% into the 140-character tweet is optimal.
  • Ideally leave 20 characters blank so someone can retweet your tweet – this is a great way to find people who are interested in what you have to say, and whose followers might be interested in you, too!
  • Something else to consider is your own personal tolerance for Twitter. If you know you’ve only got enough interest for a handful of minutes a day, spread them throughout the times when you know people are online, and login and do a few actions, posting, scheduling, favoriting and retweeting, then get the heck out of dodge. Just make it part of your daily habits.

Finding Content and Topics to Tweet About

Here are some tips for those of you wondering what you should be tweeting about. (And we’ve ALL been there – especially when just starting out.)

  • Follow the 80/20 rule, which means you should provide free helpful content 80% of the time and ask for something only 20% of the time.
  • Use AllTop to discover the top stories being blogged about.
  • Mashable has a large variety of topics people are discussing.
  • Add an announcement about what is happening in your business. Were you in the press? Do you have a new product or service coming out?
  • Make your followers curious by sending out a sneak peek about upcoming promotions, products or events. It will generate buzz, and people will be more likely to share your tweets.
  • Tweet about trivia related to your brand or industry. Interesting facts are fun and informative.
  • Ask for input. People enjoy sharing their skills, knowledge, and preferences.
  • Share upcoming seminars, conferences or any event you will be attending or hosting. Talk about the venue or registration link, and once you are there, tweet about what is going on.
  • Offer quick tips or information. They can help others be more productive and you have provided added value.
  • If you are experiencing a problem, ask for advice.
  • Promote another person or business if they have impacted you. This is an EXCELLENT relationship building strategy.
  • Ask for feedback and testimonials. Invite customers to share their experience; this is a great way to get people involved as well as tackle any issues you weren’t aware of.
  • Post blog updates along with the link to the full article and remind people to visit the blog to learn more valuable information about the subject.
  • Set up account to shorten your links and track them.
  • Add a #FF (Friday Follow) or create a fan of the week and offer an incentive or discount to the winner. Create a list of great people to follow and squeeze as many Twitter handles as you can into one tweet, with the hashtag #FF. Alternately, tweet about a single person if you wish to compliment them.
  • Thank those that @mention you and re-tweet one of their helpful tweets.
  • Create a poll or survey using TwtPoll and post the results in follow-up tweets.
  • Interact with key influencers – retweet their posts, respond to their questions.
  • Get a little personal! Share your interests, favorite things, funny insights – you’re a real person – let your twitter show it!
  • Re-tweet insights from your key influencers, leaders, and top followers and they will be more apt to re-tweet your tweets.
  • Promote your opt-in link with the benefits of why followers should opt‐in.
  • Ask followers to ‘like’ your Facebook page, connect on Linkedin, subscribe to your YouTube channel, and so forth.

How to Participate in a Tweet Chat

Twitter (or tweet) chats happen when a group gathers on Twitter at the same date and time to tweet about the same topic using a specific #hashtag. These can be very strange looking before you get the hang of how they work, but once you understand the conventions, they’re a lot of fun!  Here is a quick overview of how you can participate:

  • Watch a chat or two to get a sense of the conventions within a particular group.
  • If you weren’t already provided the info for a scheduled tweet chat you can browse the listing of scheduled tweet chats by interest at Twubs or Tweet Reports.
  • Login in to your Twitter account and go to TweetChat or Twubs at the time and date the tweet chat is being held to join in.
  • Follow their instructions if there are any, look around to see who is also in the chat room, who is monitoring it.
  • You can add to the conversation by saying hello, post a tweet on the topic, retweet someone else’s tweet, ask a question, add a comment, or ask the moderator a question but do NOT promote your own products or services or add your own links unless asked to.
  • Often an Q1, A1 format will be used, where a question might be formatted: Q1 – What is your favourite color? and the responses will be A1: Yellow!

There you have it. Hopefully you will learn something new and meet some interesting tweeps. The more you participate, the more exposure you gain and you never know you might grow your own audience or get more customers. #sweet!

Hosting Your Own Tweet Chat

Now we’re getting into the big leagues!

Hosting a Twitter Chat can help build your business because it allows you to connect and engage with your audience on a more personal level.  You can discuss a particular topic, inform them of a new product or service, and answer questions they have, all while building your brand.  It also makes you stand out as the top authority in your niche.  Change it up by inviting a guest expert that will add value to your audience; an added benefit is their followers will attend as well.

  1. Choose a hashtag that correlates to your event. Make sure you choose something that can be easily typed. Keep it short; remember that people will be live‐tweeting and it takes extra work to add numbers on a mobile device.
  2. Confirm your hashtag is available. Perform a quick search on Twitter Search, and Twubs to make sure no one else is using your hashtag – that could get confusing fast!
  3. Register it. Once you’ve decided on a hashtag and researched to make sure it’s not already being used, you need to register it. This will place ownership on the hashtag. Try Twubs for this.
  4. Create a quick live or scheduled event using TweetChat. Send people to, and provide them the hashtag to enter that will direct them into a live chat room to converse in real-time. On the same site, either click on ‘Calendar’ at the top or go to where you can post your event and submit it to their calendar. Send out the event link to your list and promote it on all your social media profiles.
  5. Create a scheduled event using Twubs (with branding!) I like Twubs because you can brand your profile and chat event. To schedule a live event go to and be sure to watch this helpful tutorial video that shows how to setup a Twitter chat.
  6. Promote the #hashtag as early as possible. After you have picked a date and time, Tweet about the event mentioning the #hashtag and time zone on all of your social media sites. If you start using the hashtag before the event, you’ll have a better chance of getting more people to show up to the event. Email the event information to your email list. If you are having a guest, write the copy for them to send to their list as well.
  7. Ask for help. It is best if you ask 2-3 people to help promote and monitor the chat event. Explain what their responsibilities are so it is clear what they need to do before and on the day of the event.In order to get the ball rolling and off to a good start, create a list of tweets ahead of time so you are prepared with  what you want to discuss, and which questions you want to ask. You will have a much more successful Twitter chat event if you engage the audience quickly.
  8. Run the Twitter chat:
    • Get on a few minutes early and let people know you will be starting shortly.
    • Tell them what will be discussed and how the chat will go.
    • Let them know when they can ask questions and how they will be answered.
    • Have your monitors retweet tweets and respond to comments if needed.
    • Summarize the important items at the end of the chat.
    • Announce the date and time for the next chat event.
    • Thank everyone for attending and let them know how to get in touch with you should they have any questions.
    • Provide a transcript of the hashtag activity. If you want to provide a transcript or get analytics on your tweet chat, check out these two paid services: Tweet Reports and Hash Tracking.

Setting up Automation

If all of this sounds like a lot of work, know that much of your Twitter activity can be automated – especially the boring stuff!

For an auto reply message after someone follows you and for scheduling tweets:

  1. Go to and register (formerly Click the +Twitter button to set up a new Twitter account and follow their instructions.
  2. Set up your account to auto follow.
  3. Next, add an auto direct message. Here are a few suggestions for your direct message and you can try rotating them (following their instructions):
    “Thanks for the following! Check out my free tips and tools at <your link>.”
    “Thanks for the following! Check out my new blog at <your link>”
    “Let’s connect on Facebook/Linkedin/YouTube/Google+ <your link>.”
  4. Schedule tweets at different times throughout the day for maximum impact.
  5. To schedule tweets use Hootsuite or BufferApp.

Tackling Twitter Overload With a Dashboard

One of the most convenient ways to stay on top of all your tweets is to use tools such as HootSuite or TweetDeck. Using these services, you can sort tweets into replies, groups, top followers, and keywords. You can also see who has sent you a direct message. No matter which one you use, you can establish multiple columns by social network, search term, Twitter list or hashtag as well as other features including overnight updates while you sleep.

Cool Twitter Tools

To wrap up, here are some miscellaneous Twitter tools that I recommend:

  • ClickToTweet is a link generator to promote your stuff on Twitter
  • GroupTweet helps you send public tweets simultaneously to a select group of people. For instance, sending updates to your office team or to members of your family.
  • Twtvite helps you organize events and create buzz for them
  • OneKontest helps you engage and reward your Twitter followers through contests.
  • Tweet Grade lets you see how influential you are on Twitter. It also suggests a few people you should follow based on your profile.
  • TwitterCounter lets you enter your Twitter name and receive stats that span a week, as well as allows you to chart your progress in acquiring followers. They offer a chicklet counter that can be added to your website or blog.
  • TweetStats provides detailed stats of your tweets, density, who you interact with the most and when, and interface used.
  • Twitaholic provides a list of the top 100 Twitter users.
  • Fakers.StatusPeople allows you to check to see how many fake followers you have.
  • BufferApp allows you to schedule tweets.

I hope you have found this guide useful and will take action to start growing your Twitter following.

Feel free to contact me if you have any questions or need help managing your Twitter account to save you time.

See you in Twitterland!

Please note this Twitter Guide is for your benefit. It is a resource and there is no assumption for its use or guarantee of its accuracy. I give you permission to share this with anyone you feel would benefit because sharing is caring!

About Carol Mason Mortarotti

Carol Mason Mortarotti (@carolmortarotti) is a former professional tennis player and NYSE gal. She works as a Social Media Consultant and is the creator of Expert Niche Academy, an online course that teaches people how to become the go-to expert in their chosen niche and turn their passion into profits. 


  1. Jason says:

    About finding out when your followers are active – I use a service called Tweriod ( occasionally to see when the peak times are. Then I set up my BufferApp schedule to tweet during those times. I’ll recheck once or twice in a year to see if that’s shifted, or if I get an influx of followers (which doesn’t happen as often as I’d like).


  2. Carol Mortarotti ( User Karma: 0 ) says:

    Thank you for your comment @JohnPaulSouza. I am not surprised to hear that customers prefer to tweet their feedback rather than calling. I find Twitter one of the best platforms to get new clients and network for JV.

  3. John says:

    Twitter mastery is becoming essential for brands, especially as a customer service tool. I recently read that an increasing number of customers now prefer to tweet their feedback and complaints about products and services, rather than reach out to the brand by phone.

  4. Carol Mortarotti ( User Karma: 0 ) says:

    Hi Moragh,

    Thank you I am happy to hear you will join us in Twitterland. The important thing is to get started so follow the guide and get setup correctly. Then take baby steps and go through the tips and tools to grow your following and connect with others. Stop by and say hello! @carolmortarotti

  5. Hi Carol

    Thanks for this helpful guide. I have barely started on Twitter and have only a vague idea about using it to its full potential. I’m sure your guide will be a big help. I have bookmarked it so that I can refer back to it.

    Thanks again.

  6. Carol Mortarotti ( User Karma: 0 ) says:

    Hi Kimberly, thank you for taking the time to leave a comment. I agree it’s like they are born with a how to manual but we need all the help we can get! Glad you enjoyed it. 🙂

  7. Carol Mortarotti ( User Karma: 0 ) says:

    Hi Jeannette. Your welcome I am glad you benefited from the guide. I completely agree, just like I mentioned to beware of people spamming auto-reply messages with a false corrupted links if someone is inappropriate then absolutely block them. Now twitter gives you the option to report an abusive tweet which is great. Thank you for your helpful comment and I look forward to connecting on twitter @carolmortarotti

  8. Jeannette Paladino ( User Karma: 0 ) says:

    Carol — thank you for the thorough explanation of all that Twitter offers. I’d add one more piece of advice and that is to block dubious followers — I’ve gotten some followers who were borderline porno or offered get-rich-quick schemes. The less they know about you the better and you don’t want your posts to appear in their steams.

  9. Rivky says:

    Carol, you rock!! There’s so much glorious information to take in -I’m going to save this and refer back for tips! Thank youuu, hugz!!

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Thank you Rivky. I am glad to hear you will become more active on twitter because it is one of the best platforms for music artists to get their music heard. Keep me posted to how it goes and say hello @carolmortarotti

  10. MamaRed says:

    Wowser Carol, fantastic, fantabulous guide. My first social media (waaaaaaaay back in 2007) was on Twitter. I spent hours and hours on them, made great connections and didn’t know diddly squat about how to use it as a business tool. Then I was seriously ill for quite some time and it slithered off into the deep dark pit of my NSOS (Next Shiny Object Syndrome).

    Since I’ve revamping my business for this year, I LOVE looking at this and seeing ways I can get back into the game (especially intrigued by a TweetChat since I haven’t done one!).

    Again, beautifully done!

    Laugh Lots, Love More!

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Hey MamaRed,

      I am so happy I brought you back into the Twitter world! I’m also glad to hear you are well and shed the shiny object syndrome we all go through at some point. Hashtags and keywords related to your product or service are a fantastic way to connect and engage conversations and gain more sales. Keep me posted to how it goes and say hello! @carolmortarotti

      PS I love your tag line and will follow it 🙂

      1. MamaRed says:

        Hi Carol, appreciate the connection and will connect with you on Twitter! Twould have been wonderful if I had seen this lovely Guide prior to launching The ContentThrowdown I’m doing this week AND I’m sure I’ll get to put more of your wisdom as the year progresses!

        Glad you like!

        1. Carol Mortarotti ( User Karma: 0 ) says:

          Hi MamaRed,

          It’s never too late to start marketing, sometimes last minute gets the most attention. I suggest using Tweetdeck to schedule a whole bunch of tweets including #contentthrowdown! Good luck and let me know how it goes.

  11. faisal khan says:

    Hi Carol,

    Nice article. I have always wondered if tweeting is really worth the time…..if one is following lets say a couple of hundred people….how can one cope with reading with the tweets of so many people daily….not to miss out on anything important…..

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Hi Faisal. I definitely think twitter is worth the time if done correctly. It’s impossible to read hundreds of tweets daily, just like facebook posts, so I make small lists of gurus on twitter and skim through them occasionally. Normally I spend most of my time replying and commenting with people who are connecting with me or by searching for a keyword of interest. I hope that helps!

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Hi Ann Marie, yes my goal was to put all the ‘good things’ in one place to make it easy for everyone. Don’t get overwhelmed and stop by and say hello on twitter @carolmortarotti

  12. Kofi Smiles says:

    Than you Carol for your wonderful article on twitter, i am fairly new on social media and i trust your article will give me the right direction to start.

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Welcome to the world of social media Kofi. Twitter should be relatively easy to get started and communicate with others in your niche so I am glad my guide will help you.

  13. Cindy Brown ( User Karma: 0 ) says:

    I have been using Twitter for a while and knew most of what you said here, but just one gold nugget is great and I found one in your article to try out on FB and Twitter. Hoping for a few extra hits as a result 🙂

  14. Sandra Gonyier says:

    Wow, Carol, what a great topic and explanation. My daughter signed me up for twitter about a year ago and I could never figure out how to use it properly. I have left it dormant. So now I will get started. Can see it will be a guide I keep and go back to many times over.
    This will go in my “tool box” site for easy reference.
    Thanks again!

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Hi Sandra. I am honored my guide is getting you back in the game for Twitter #EXCITING! Start with small tasks until you get more comfortable using the platform. Remember there are only 140 characters which makes it easy to engage. I look forward to your tweets!

  15. Jim Bessey | SoWriteUs ( User Karma: 0 ) says:

    Carol, this is fantastic!
    I have resolved to make MUCH better use of Twitter this month, or walk away. Your amazing guide gives me all the tools I need to follow-through on my resolution.
    Thanks very much for putting so much time, thought, and effort into this truly Ultimate Guide.

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Hi Jim,

      Wow this means a lot coming from you so thank you! I am glad to hear you won’t walk away from using Twitter because 140 characters can be extremely powerful. I look forward to connecting and reading your tweets.


  16. Diane Aksten says:

    Carol: Thanks very much for this detailed information!

    Am I the only one that feels overwhelmed by Twitter? Is there a strategic way to use this tool that doesn’t end up being a monumental time suck?


    1. Carol Mortarotti ( User Karma: 0 ) says:

      Hi Diane,

      Hi Diane, no you aren’t the only one by any means! The main thing to remember is take baby steps and just start engaging. To keep the amount of time spent down considerably, I highly suggest you map out a week or two of tweets in advance, put the tweets on to a spreadsheet if that helps, and then put them on a scheduler such as Tweetdeck or Hootesuite. Once you get in the habit of doing this task it goes fast and saves loads of time. Then all you have to do is check occasionally and respond to other tweeps that left a comment, RT or send you a DM. I hope this helps!

  17. Annie Sisk says:

    Excellent covering-the-basics post here! One little quibble: I don’t recommend auto-DMs to new followers. They seem spammy, impersonal, and tend to provoke eye-rolling. But I did learn about a few new tools I’d like to check out and I really appreciate the soup-to-nuts approach you took with this post!

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Hi Annie, I am glad you found a few new tools and I look forward to hearing how they work out for you. As I said in a previous reply I agree with you re: auto-DMs but if you rotate them so you give 3-4 different messages it can be more helpful than harmful. Again, I don’t use them all the time and I haven’t made a final decision on them. I appreciate your comment and I look forward to connecting on Twitter.

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Hi Michal, I am glad that the guide is going to have you using Twitter in other ways to grow you business. It can be a lot of fun and let me know what works out best for you!

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Anne, I am glad you found the guide to be excellent but I am even more glad to hear you are returning to Twitter! I think Twitter is top platform to connect, engage with your audience and drive traffic to your site and hope you do as well in time. Let me know how it goes and stop by and say hello @carolmortarotti

  18. Joy ( User Karma: 0 ) says:

    Wow, this is the most comprehensive post about Twitter that I’ve read. I’m going to bookmark this on my browser as my personal reference in my journey to Tweeterland!

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Joy, your comment made my day! Thank you! You can also go to my website and download a similar guide on a blog post I wrote. I look forward to connecting and reading your tweets on Twitterland!

  19. Dawn Wilson says:

    My brain is on overload with all your helpful information, so I plan to study it in “bite-size”segments. Thank you! I was considering leaving Twitter, but now I’m inspired!

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Dawn, don’t do it, don’t leave Twitter! lol. Seriously, go through the guide and plan out small steps so you actually implement them. The most important task is to just take action no matter how small. Get your message out there and heard so you can grow your business. I am thankful to have inspired your Twittersphere again!

  20. David says:

    This is a super useful post. Finally I am now figuring out how to use twitter for my business. Thanks Carol.

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Hi David. That’s great to hear that you are going to use some of the tips and tools to grow your business! Try and keep your marketing strategy simple so you don’t get overwhelmed. Stop by and let me know how it’s going!

  21. Kate Tilton says:

    There are lots of great points and tips here in this guide! However the one thing that concerns me is the mention of auto-DMs. If you are a Twitter user and ask others on Twitter I am sure the majority of users would say their number one annoyance with Twitter is users who send auto-DMs. Just a point for thought.

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Hi Kate,

      I completely agree with you on auto-DM’s but several top twitterers say it does increase sales because it initiates a conversation. I have mixed feelings and sometimes have it turned on and other times turn it off. The jury isn’t fully out for me. I look forward to connecting with you on Twitter!


      1. Kate Tilton says:

        Hi Carol,
        Although I can see how it can generate more leads on Twitter I really value the connections I make on Twitter and too many times I see users sending auto-DM messages that push people away instead of help grow that new relationship. I believe it is something people should consider carefully.

        But as I mentioned before you really have mentioned some great resources and I have this page bookmarked for reference in the future! Thank you.

  22. Medha BN says:

    Insightful post Carol, especially the resources mentioned are just awesome.

    Some tools here are really great and I have chosen a couple of them to start using asap.

    Thanks for this wonderful guide.

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Hi Medha, yes Twitter has loads of great resources, tricks and tools. Let me know which ones you find the most helpful and I look forward to connecting on Twitter!

  23. Debbie Feder says:

    Great info Carol! Now I feel like I can comfortably join the rest of the universe using Twitter.

  24. Jennifer says:

    Thank you SO much for this comprehensive education, also or especially for chunking it out so it’s digestible and easily referenced whenever I need all or parts of it. This truly is a GUIDE, in all respects.

  25. Mel Wicks says:

    Thank you, thank you and a thousand times, thank you. I started a Twitter account a couple of years ago, got distracted and then too terrified to use it. I felt like such a Dweeb (I think that’s the opposite of a Tweep). You have provided me with a step by step guide that I know I’m going to use. I look forward to meeting you in the Twittersphere.

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Dear Me, you are not a Dweeb lol. I am glad that my guide is getting you back in the game and I look forward to seeing you in the Twittersphere as well. The good thing about twitter is that you only have to come up with 140 characters or less.

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Why thank you Kathryn! Tweet chats can get you a lot more exposure so I hope you start using them. They are like holding a webinar or teleseminar though, it takes time to grow you audience. The more you tweet about them and the #hashtag beforehand the greater the chance people will show up. Thanks for the connect as well.

      1. Elaine Milner says:

        Since I still have not actually gotten onto Twitter (knowing it is a real time consumer, especially for a newbie just figuring it out), I think the info. on getting started, followers, and tools will be the most helpful for me right now. That will give me the courage and help I need. About 98% of it is new information for me. I am hoping to promote a book that I am currently revising.

  26. Jennifer Rodriguez says:

    This was a really complete guide. I thought Twitter was on it’s way out but I can see that I’ve been overlooking an important venue for marketing. Thanks for this guide!

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Thank you Jennifer I am glad you found it useful. I don’t see Twitter going anywhere and personally I find it a vital platform for marketing. I look forward to your tweets!

  27. Carol Brown says:

    This post is exactly what I needed. I am a twitter newbie. Got an account on accident. I thought I was signing in and instead I was signing up! : ) Oh, well, there’s more than one way to get a person started! Thank you for this very informative blog! Carol

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Hi Carol, I don’t think it is an accident that you got a twitter profile! You are meant to connect with other peeps and share your message. Glad the guide will be of help!

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Cate there is no better time than now to take a leap into the Twitter Universe! I hope my guide will make your journey easier and please stop by and say hello @carolmortarotti

  28. Chioma says:

    Thanks Carol, this is a timely article with so much packed into it. I have been researching on maximizing a twitter account and your article is one of the most informative by far. I completely agree that Twitter is all about making connections and learning new things. Twitter (speaking from an author’s point of view) is one of the social resources you can use to drive traffic to your e-newsletter subscribe list. Which makes it an essential link to making book sales (yum yum)

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Hi Chioma,

      To maximize your time I suggest putting together at least one weeks worth of tweets on to a spreadsheet and then add them to a scheduling tool like Tweetdeck or Hootesuite. Once you get used to performing this task it will save you a lot of time.

      Oh yes you always want to include a link in most of your tweets, driving traffic to your sales page, newsletter etc so your sales increase. Good luck and keep me posted!

  29. carlos rodriguez says:

    Hi Carol! I found your post very valuable and it has a lot of info. I hope you don’t mind if I save for future reference. I will share it! and of course Rt it! 😉

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Hi Carlos. I am so glad you found the guide valuable and thank you for the RT. You can’t learn it all in one sitting so I am sure you will go back to it often. Let me know if you have any questions!

  30. HenrietteS-Hansen says:

    Great article, Thanks for sharing.
    I learned a lot of new stuff I didn’t know about Twitter.

  31. Lynn Silva says:

    Hi Carol!
    Honestly, my mind is spinning at the amount of information I just learned. This article is a gem! I’ve experienced intermittent breakthroughs with Twitter but these are few and far between. With this guide, I am very confident that I’m going to be able to greatly enhance my marketing efforts.

    There are so many things tools in here I wasn’t aware of! Thank you so much. This is amazing.

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Hi Lynn,

      Wow thank you for this lovely comment! If you take action and use the tools and tips provided, focus on getting targeted followers and engage with them your business will grow. It does take time but it is well worth the effort. Twitter is one of the most effective platforms for expanding my target market and increasing sales.

      Keep me posted and say hello @carolmortarotti

  32. Lisa says:

    Thanks so much, great article. I am fairly new to Twitter, and I know that I will find these tips most helpful.

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Thanks Lisa I’m happy to hear they will help you. Make sure you take the time to set-up your twitter profile correctly, it will benefit you long-term. Let me know if I can ever be of help and see you in twitterland. 🙂

  33. Amandah says:

    Thanks for the great reminders about Twitter!

    I’m trying to be more strategic when it comes to who I follow. Why? Because in 2014 I’d like to create more partnerships and collaborate on projects, e.g., books and and eBooks. Twitter is a great resource for this.

    1. Carol Mortarotti ( User Karma: 0 ) says:

      Amandah your 2014 twitter strategy is spot on. You need to use your time wisely so connect/follow people where your businesses can benefit from a JV project and watch your business grow. I love twitter because it is easy to find niche targeted followers around the globe. Don’t forget to say hello @carolmortarotti

      1. Amandah says:

        Hi Carol,

        I’m also being strategic on LinkedIn. For some reason, I still can’t wrap my hands around LinkedIn. There are so many options from joining Groups to creating Groups. One of the reasons I gravitate towards Twitter is it seems to be more streamlined.


        I’m now following you on Twitter. I’m sure you can tie-in lessons from your tennis and NYSE careers to social media. 🙂

        1. Carol Mortarotti ( User Karma: 0 ) says:

          Hey Diane thanks for the twitter connect! Depending on where your target audience hangs out, Linkedin can be another great platform for growing your business and getting more clients. You are correct though, you do need to spend time leaving helpful tips on group discussions, add status updates etc so you get noticed. There are so many great platforms and everyone has their favorite platform of choice. Twitter is one of mine because I like the limit of 140 characters. I have tied-in lessons from my tennis and NYSE career to social media which makes it all the more fun!

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