After years of searching for purpose and shuffling careers, Adam discovered copywriting. He recalls being intoxicated by the craft: an intersection of practical psychology and creative design.
A background in engineering gave him technical skills and perspective in direct response marketing. He understood from day one that the goal of the published word is to resonate with a particular audience, and not to fumble while trying to write to every human on earth.
Adam believes in asking hard questions and solving problems through honesty. That includes being optimistic through strenuous and challenging experiences. He also believes hard work can (and should) be fun, and camaraderie is priceless.
When he’s not solving marketing problems or writing copy, he’s learning about neuroscience, playing cards, or seeking out fascinating conversations.