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Does Your Plan Control Your Business?

If you listen to stories of successful entrepreneurs, there’s one thing many of them have in common: the idea they had when they started their business is very different from how their business ended up.

Danny, for example, started Firepole Marketing with the intention of creating a marketing class. Which, of course, he eventually did — but the Audience Business Masterclass has very little in common with the class Danny originally intended to teach.

And Danny’s not the only one whose original idea for his business was very different from where the business has gone. In fact, the idea of “pivoting” — changing your business direction in response to your audience — is a core value for many startups.

But what about you? Do you have a business idea you’re “married” to, or are you willing to change as you discover what your audience truly needs? Are there aspects of your original business idea that you could never give up, even if it looked like it meant your business would never succeed? Are there parts of your original business idea that you’ve already changed, and how has that hurt or helped your business?

About Lisa Baker

Lisa C. Baker is the founder and partner manager at Authentic Partnership. Her mission is simple: to connect your business with influential partners eager to promote your products and services to high-value customers.


  1. Gregory allan says:

    This is an interesting topic. Sure we need to have plans but clinging to those plans can be the cause of our down fall. My approach is to adapt with change as necessary. Our best laid plans will almost certainly be side tracked by new circumstances.

    As Theodore mentioned earlier it really is about other people and not us. This is the good news. It means we do not have to carry an expectation about our pre conceived result because we know ultimately we will be their to serve our comunities.

  2. This is really an interesting topic Lisa,
    And i love how short and simple the article is. Starting a new business is not an easy task which we all know and if you didn’t plan it well from the beginning then, you’re certain of failing in most cases.

    However, even though we all know how important planning is for a business to succeed, we should also be conversant of the fact that, the business will be to serve people and not to serve yourself in other words, you’re building the business for people and not for yourself.

    Not minding the fact that you should carry out your search very well before starting in order to know what people want on the niche you’re going in and how to give it to them, its also advisable that you purse and listen sometimes as you’re growing the business.

    If you’re just moving and moving without listening to what your audience are saying then, you’re simply being self centred and unreasonably rigid and this attitude will only wreck your business.

    So, its good to listen sometimes and hear what they’re saying and then, serve it to them and with this, they’ll love you and you inevitably become successful. It mustn’t be all about what you planned initially.

    Thanks for sharing Lisa.

  3. Jessica ( User Karma: 0 ) says:

    Yes – but the idea and the plan aren’t the same thing, either.

    Whatever idea you intend to pursue, it’s important to have some kind of plan for how you’re going to achieve the goals you set out to meet or exceed. It doesn’t have to be a plan you spend months creating – because you’re right, life will happen while the plan is being made – but a simple plan gives guidance to an idea and can truly be the catalyst to help it grow. That’s what I teach my clients!

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