If you listen to stories of successful entrepreneurs, there’s one thing many of them have in common: the idea they had when they started their business is very different from how their business ended up.
Danny, for example, started Firepole Marketing with the intention of creating a marketing class. Which, of course, he eventually did — but the Audience Business Masterclass has very little in common with the class Danny originally intended to teach.
And Danny’s not the only one whose original idea for his business was very different from where the business has gone. In fact, the idea of “pivoting” — changing your business direction in response to your audience — is a core value for many startups.
But what about you? Do you have a business idea you’re “married” to, or are you willing to change as you discover what your audience truly needs? Are there aspects of your original business idea that you could never give up, even if it looked like it meant your business would never succeed? Are there parts of your original business idea that you’ve already changed, and how has that hurt or helped your business?