Online Course Design for the Teacher Who Wants to Make an Impact
- Lexi Rodrigo
This much is clear: when it comes to actual teaching, online courses get a failing grade.
For starters, the completion rates are dismal.
In MOOCs (Massive Open Online Courses), only 7%-15% of students complete the courses.
Is it because they’re free and people take free stuff for granted?
But even in paid online courses at the University of Phoenix, the average graduation rate is not much better at 17%.
And if students aren’t even consuming the online courses, how can they be learning?
This concerns you, the online course creator who’s driven by your desire to share your knowledge and make an impact.
Just getting people to enroll in your course isn’t going to cut it. If you’re anything like the respondents of our State of Online Learning survey, you want your students to see results and be satisfied with the course. Getting many students and making money from your course are secondary.
You may think it’s because, as they say, people nowadays have shorter attention spans than a goldfish. And so it behooves course designers to use the technology available, which are getting better, more powerful, and more numerous every day, to get and hold that precious attention.
You can use video to show yourself to your students, demonstrate a technique, or share your screen.
You can give students badges and certificates and rewards.
You can chat with your students and they can chat with each other.
Surely, a combination of these should be enough to keep your students as enthralled, attentive, and engaged as Star Wars diehards watching the latest installment in the series.
The Case of the Disappearing Attention Span
But the problem is not that your students have shrinking attention spans. Believe me, most of us have enough.
Surely, I’m not the only one who can focus on a TV screen for hours on end, stuffing my brain with the latest British crime series. Don’t tell me I alone can watch, mesmerized, video after video of recipe demonstrations by Peaceful Cuisine on YouTube. (And they don’t even talk. Ever.)
I’m not a special snowflake when it comes to this sort of behavior. It’s so common that we have a name for it: binge watching.
That goldfish “statistic” has been debunked as a myth, a modern internet legend. The truth is, people can and do pay attention for minutes, even hours, at a time–if they want to. (If you think your teenager can’t focus, watch them playing a favorite video game.)
The problem isn’t that we’ve lost the ability to pay attention; it’s “that there are more things that are trying to actively demand your attention,” says Dr. Nick Seaver, a Tufts University anthropology professor who teaches a class called How to Pay Attention.
I am a case in point.
As a child in the Philippines, bored in the middle of summer vacation, my choices were limited: watch one of the 5 channels on TV, read one of my two dozen books (not counting the 3 sets of encyclopedia; reading those meant I had hit rock-bottom boredom), or play with my twin friends next door.
In contrast, as I write this in Canada, my 11-year-old son has virtually infinite choices: watch over 5500 films and TV series on Canadian Netflix; read hundreds of books sitting on shelves around our house; play with the friend who lives three streets over; or, play online with friends who live across the country. Not to mention the uncountable “free” movies and TV shows online, books they can download on Kindle and digital media they can borrow from the public library.
This means your online courses aren’t just competing with traditional classrooms or even other online courses. They’re competing with all other media, from Snapchat to YouTube to Netflix to Whatsapp.
And unless you’re PewDiePie (who has over 65 million subscribers on YouTube), you’re facing very tough competition indeed! Social media platforms, apps, and websites are doing their utmost best to snatch your students’ attention, lock it up in a tower, and throw away the key.
So, knowing all this, what’s the best way to design your online course… so that your students get the learning and results they want out of your course?
[click_to_tweet tweet=”What’s the best way to design your online course so your students get the learning and results they want out of your course? Find out here: ” quote=”What’s the best way to design your online course so your students get the learning and results they want out of your course? Find out here: “]
How to Keep Your Students From Tuning Out
Fortunately, enough research has been done to let us know what makes some students more successful than others. Surprisingly, it isn’t in-born intelligence or a high IQ. Sure, those things make learning easier, but they don’t guarantee success.
Instead, it’s the students who have non-cognitive skills like perseverance, self-control, and grit who are most likely to succeed, whether online or offline.
Think of it.
If you have self-control, then you’ll be able to resist the shiny, bright distractions that fight for your attention every millisecond (“I’ll check my email just as soon as I’ve completed this.”).
If you have perseverance, then you’ll keep working through the course, even if the lesson is dull (“I’d rather be watching ‘Like Father,’ but the module assignment is due today.”).
And if you have grit, then you’ll push on even when you hit a challenging assignment (“I’m so confused with this lesson! Maybe I should read the transcript and see if that helps me understand better. And if that doesn’t work, then I’ll ask for help in the Slack community.”).
The trouble is, few online course designs account for these non-cognitive skills that help students complete online courses amidst the distractions and challenges of modern life.
Instead, many online courses are merely digital versions of the traditional, in-person class. They over-emphasize the digital delivery of the subject matter: the use of videos, badges, discussion forums, and the latest tools.
Yet despite the gimmickry, they stop at imparting knowledge, leaving students unable to apply what they learned, if they learned anything at all.
So what’s an online course creator to do, short of only taking on students who already have the non-cognitive skills to succeed?
Online Course Design for Today’s Learners
[click_to_tweet tweet=”Why online course creators should think about education and learning through the model Danny Iny, founder and CEO of Mirasee, calls the Leveraged Learning Triangle. ” quote=”Why online course creators should think about education and learning through the model Danny Iny, founder and CEO of Mirasee, calls the Leveraged Learning Triangle. “]
Let me introduce… the Leveraged Learning Triangle. I encourage you to think about education and learning through this model from now on and use it as a kind of online course design template.
The Leveraged Learning Triangle is a concept by Danny Iny, founder and CEO of Mirasee, which he shares in his book, Leveraged Learning: How the Disruption of Education Helps Lifelong Learners and Experts with Something to Teach.
It looks like this:
Most education, whether offline or online, stop at knowledge.
It doesn’t actually get learners to do stuff with the subject matter. No wonder, so many think education is becoming more and more irrelevant (As Danny points out in the book, some large companies like Ernst & Young in the United Kingdom don’t even look at degrees anymore when recruiting new talent.)
To be useful and valuable, education should also impart insight and fortitude. According to Danny, the Leveraged Learning Triangle has three sides:
Knowledge refers to the subject matter content and skills that we usually associate with education and learning.
Insight is a combination of critical thinking and creativity. It’s what enables the learner to come up with new ways of thinking, use their new knowledge in problem solving, and apply it in real-world situations.
Fortitude covers those non-cognitive skills I mentioned earlier, the ones that help your students complete the course.
By using the Leveraged Learning Triangle when designing an online course, you not only impart knowledge. You also empower your students to complete the coursework, so they can internalize and apply that knowledge in their lives.
“For education to be viable in the future, it needs to not just focus on that little corner of knowledge, but to impart all three of them, by teaching people how to go past just the knowledge and have real meaningful insights and the skills of fortitude that allowed them to stick through,” Danny says.
You have to admit, insight and fortitude will serve your students in all other areas of their lives as well. With the Leveraged Learning Triangle as a guide for how to design an online course, you’ll end up creating courses with a much higher caliber than the vast majority of what’s available right now.
…Isn’t that what you want as an online course creator?
Naturally, the next question is: how?
How do you create an online course that provides all three points of the Leveraged Learning Triangle?
Fortunately, Danny answers this question in his book as well. The answer is in…
The 6 Layers of Leveraged Learning
The 6 layers of Leveraged Learning give an online course design blueprint for imparting knowledge, insight, and fortitude.
As with traditional course design, you’ll begin by determining the content of your online course. You’ll do this by working backward from the outcomes you want to your students to achieve.
Here are the steps:
1. Begin with the learning outcomes.
Answer this question: What are the learning outcomes your students hope to achieve when they take your course?
These are the payoffs you’re promising them that will motivate them to sign up for your course in the first place.
Here are a few examples (from our post on how to create an online course):
“My pilot course will teach postpartum women to look great and feel confident by losing their pregnancy weight safely.” ~ Fitness Trainer
“My pilot course will teach employees with high-stress jobs to be happier and more productive at work through EFT.” ~ Emotional Freedom Technique Practitioner
“My pilot course will teach busy CEOs to save time and become more effective communicators by writing effective emails fast.” ~ Freelance Writer
2. Determine how you will measure students’ outcomes.
The next step is to answer this question: How do you (and your students) know when they have, in fact, achieved the intended outcomes?
Here’s an example of how our EFT practitioner, above, could do this step:
Since there’s no way for me to measure happiness and productivity, I will have to rely on my students’ subjective reports on their anxiety levels at work.
To get these reports, students will keep a journal throughout the course. They will record when they were unhappy and unproductive at work, what the circumstances were, and what their anxiety levels were during those circumstances.
As they learn EFT, they will record when they practiced it and what their anxiety levels were before and after a tapping session.
Give a lot of thought about the outcomes you want to measure and the best way to measure them. Some outcomes are quantitative and easy to measure, such as losing weight, learning to play the guitar, or typing faster and more accurately.
Others are qualitative and will resist measurement. Happiness, stress, and anxiety levels are examples of these.
Sure, our EFT teacher could hook up her students to machines to measure their heart rate and blood pressure throughout the day, but that’s impractical and unrealistic. And so, after looking at how researchers measure these things in scientific studies, she decides to use subjective reports.
Whether your outcomes are quantitative or qualitative, or even a combination of both, it helps to look at how others are measuring them, so you can select the measurements that make the best sense to you and your students.
For example, weight loss is typically measured by weight, but others may claim that it’s better to measure it by waist size, BMI, or even how your tightly or loosely your clothes fit!
Ultimately, you get to decide how you will measure your students’ outcomes. If you find that it’s inadequate, you can always improve in the next iteration of your online course.
3. Work backward from the assessments to determine what content to teach.
Now that you know how you will measure your students’ outcomes, you can better determine what content you need to teach.
The question for you in this step is: In terms of knowledge or skill, what do your students need to learn in order to achieve the desired outcome?
Going back to our EFT teacher, she ponders this question and comes up with this list of topics:
- what is EFT
- history of EFT
- how EFT works
- proof that EFT works (published research)
- how EFT helps with stress
- how to do EFT at work
- specific EFT techniques for specific situations
- common problems when doing EFT and how to address them
The first 3 steps above follow the process laid out by Marjorie Vai and Kristen Sosulski in their book, Essentials of Online Course Design. Danny adds two more steps:
4. Work backward again to determine the scaffolding required.
This step will help you avoid the dreaded “curse of knowledge” among teachers and instructors.
The curse of knowledge refers to our tendency to take something we know for granted. We think it’s basic and simple and practical common sense. And so, we assume that everyone else knows it.
But the truth is, not everyone knows it and your students probably don’t, either. And sometimes they need this knowledge to comprehend and assimilate what you’re trying to teach.
This step is all about identifying the prerequisite knowledge, skills, and experiences needed for your course.
The questions to ponder in this step are: What background knowledge do you take for granted, that might be beyond the student’s grasp? And what can you do to bridge that gap for them?
Going back to our EFT practitioner, she might answer that question this way:
It would be helpful to my students to know when to do EFT. I’m assuming everyone knows when they’re stressed out, when the stress is harmful, and when they need to use tools to manage stress and mitigate its potentially damaging effects.
But it’s possible that not everyone knows all this. When someone is hard at work, they may not recognize the signs of negative stress.
I can bridge the gap by adding a lesson about negative stress and its various signs and symptoms.
I’m also assuming that everyone knows how do journaling so that it
doesn’t take a huge amount of time but is still reflective and insightful. I can bridge that gap by giving prompting questions for journaling.
Based on this, she decides to add the following lessons:
- how to know when you need EFT
- how to use the journal in 7 minutes a day
After answering these questions, add the new topics you’ve come up with in your draft curriculum.
5. Prune the curriculum to include only what is critical to your students’ understanding and success.
By now, you should have a nice list of lesson topics in your curriculum.
Beware: your tendency is to want to teach everything you know about your course topic. You think you’re being magnanimous and helpful, but in fact, you may be doing your students a disservice.
When asked what kept them from learning effectively from an online course, one of our survey respondents said:
Overkill and overwhelm are two huge problems with online courses…. When a course has 10 main steps/levels/phases (etc) and the student goes inside the course to find out that each step/phase/level has within it [has] 5-10 videos, tasks, homeworks, etc., it just gets to be too discouraging…. There has to be more reasonableness… people get the info they’re looking for… feel like they’re getting results… without having to ignore sleep, health, family or bringing home the bacon on their day job.
~ Respondent, 2018 State of Online Learning
This final step will keep you from overwhelming your learners.
“In the context of learning, there’s no such thing as content that is nice to have,” Danny wrote in Leveraged Learning. “Everything is either critical to the understanding and success of your students, or an opportunity for them to become distracted, confused, or overwhelmed.”
The question to answer in this step is: What do my students need to learn to achieve the learning outcomes I promise?
Mulling over this question, our EFT practitioner may decide to cut out the following lessons:
- history of EFT
- how EFT works
- proof that EFT works, published research
Instead, she decides to create a resources page in the course site, with links to these additional topics about EFT. And she will use the research on EFT in her marketing content.
This is an option for you as well. Remember, you can always provide additional content during the course, based on the feedback you get from your learners.
With your curriculum drafted, you can work on the second layer of your course design:
2. Success Behaviors
This is when you teach your students the skills they need to consume and complete the course–something other online course design processes completely ignore.
Even though the outcome you promise is valuable enough for your students to enroll and pay for your course, it’s not always enough to see them through to course completion.
That’s because changing old habits and replacing them with new ones is hard. Consuming your lessons and applying what they learn are new behaviors your students need to become habits.
We not only need to design learning experiences that empower students to apply and succeed with whatever we’re teaching them, but also we have to design a learning experience that instills the behavior of actually consuming and completing the course.
~ Danny Iny in Leveraged Learning
It’s time to add the layer that will teach them the success behaviors encompassing fortitude. Don’t worry, it’s not as hard as it sounds.
Here are the steps to bake fortitude into your course design:
1. Anticipate the roadblocks.
Put yourself in your learners’ shoes and imagine what things might come up that can prevent them from progressing throughout the course.
It may also help for you to think back about the courses you took. What prevented you from completing any of them? What caused you to get stuck? What made you give up or lose interest?
In the State of Online Learning 2018, the top 3 reasons for not completing an online course were:
Using her knowledge of her students, here are the roadblocks our EFT teacher came up with:
- not having enough time to watch the lessons and attend the live calls
- getting too busy or forgetting to write in the journal
- feeling too self-conscious to do EFT at work (especially if they don’t have their own office)
- falling back into old habits for dealing with stress (e.g., smoking, drinking more coffee, emotional eating)
2. Identify the success behaviors and other tools they will need.
When you have a pretty good idea of what might cause your students to fail in the course, you can then identify the tools, skills, or behaviors they will need to overcome those challenges.
Going back to our example, the success behaviors could include:
- scheduling time in their calendars for the lessons and live calls
- writing a contract specifying the time they will write in their journal every day
- installing an app that reminds them to do journal writing
- brainstorming places in their workplace where they can find the privacy to do EFT
- remembering why negative ways of dealing with stress are destructive
3. Insert those behaviors into the curriculum.
Decide at what point you will teach these success behaviors in your course. For example, scheduling time and signing a commitment contract can come in the foundation module, even before you dive into your first lesson.
Other success lessons can come in appropriate places throughout the course. From the above example, brainstorming private places in their workplace can be included in the lesson on when to do EFT. Just make sure to teach these skills before your students need them.
You may also decide to structure your course in a way that has distinct subject matter content and success behavior content. In Mirasee’s Strategy School, for example, each module had a subject matter section and a success section.
4. Help students anticipate challenges and pre-plan an effective response to those challenges.
Try as you might, you cannot anticipate every challenge that each of your students may encounter. That’s why it helps to teach them the skill of anticipating their own challenges and preparing a response to these obstacles.
[click_to_tweet tweet=”You cannot anticipate every challenge your students may encounter. That’s why it helps to teach them the skill of anticipating their own challenges and preparing a response to these obstacles.” quote=”You cannot anticipate every challenge your students may encounter. That’s why it helps to teach them the skill of anticipating their own challenges and preparing a response to these obstacles.”]
Making these advance mental commitments (or “behavioral preloading”) has been shown by research to significantly increase the success rates of people seeking to change their behaviors.
One simple way to do behavioral preloading is through Gabrielle Oettingen’s WOOP (Wish, Outcome, Obstacle, and Plan) method.
Using the WOOP method is as simple as filling out a form like this:
If you think this will be valuable to your students, add WOOP or a similar exercise into your course curriculum.
The next layer of your online course design is delivery or how you will present and share the lessons. Most instructors get bogged down in this stage, particularly the learning technology at their fingertips and incorporating as many bells and whistles as they can.
It’s true, today’s course creators are blessed with access to powerful technology for presenting ideas in highly engaging ways. You can use interactive video, hot-linked maps, quizzes, and games without hiring your own IT team.
But the choice of formats and technology is less important than figuring out how you will make the lessons as understandable and actionable as possible. Once you know how you’re going to do that, then you can go out and find the best technology to use.
Before you caught up in the dizzying world of online learning technology, go through the two steps in planning how you’ll deliver your course:
1. Craft your explanations.
Decide how you will explain the concepts, information, and knowledge you want to teach.
“Explanation,” Lee LeFever writes in The Art of Explanation, “is the practice of packaging facts into a form that makes them easier to understand and apply.”
An effective explanation lowers the cost of understanding and makes people care. And “people who care about an idea are often more motivated to learn more,” he says. This is why becoming a great explainer is a crucial skill for any teacher.
The key to a great explanation, LeFever notes, is empathy or the ability to communicate from your audience’s perspective. This means that, as you’re figuring out the best way to craft your explanations, you must begin where your students are standing–from the foundational knowledge, background, and attitudes they have about the topic.
Explanations fail when you make the wrong assumptions about their audience. Remember the curse of knowledge we talked about earlier? When you take for granted that your learner already knows Concept A and launch into an explanation of Concept B, then your explanation will fail, no matter how clear, insightful, or inspired it is.
In the following scale of understanding, you, the instructor, are probably on Z (maximum understanding), while your students are on the lower end of the spectrum:
Your challenge is to bring them closer to you.
LeFever suggests using the following elements of explanation. They act like stepping stones to bring your students from A and closer to Z:
Agreement – These are statements you and your students agree with. (“Smoking, drinking, and emotional eating are destructive ways of responding to stress at work.”)
Context – This is the backdrop for your ideas that makes them valuable and meaningful to your learners. It usually answers the question, “why,” such as “Why must I learn this?” or “Why should I do it this way?” and “Why is this important?” (“You cannot escape stress, but mismanaging it can wreak havoc on your health, relationships, and success.”)
Story – Where facts provide substance, stories bring meaning. LeFever shares a basic storyline that can be adapted to various subjects. It goes something like this:
- Meet Bob. He’s just like you.
- Bob has a problem and it makes him feel bad.
- Bob has found a solution. Now, he feels good!
- Don’t you want to feel good like Bob?
Alternatively, using stories can also be as simple as sharing ideas through the lens of a person’s experience (“Since Marty started tapping before each board meeting, he has become much more confident and has received compliments on his reports.”).
Connections – This entails connecting the new idea to an old idea your learners already know and understand, through the use of analogies, similes, and metaphors. (“You know how the traditional Chinese healing system, acupuncture, works by stimulating energy along the most important parts of the body. EFT works similarly and is combined with positive affirmations.”)
The elements of context, story, and connections are especially useful when your learners are at or close to the A end of the scale of understanding. For those who are closer to the Z end, you’ll need this next element.
Descriptions – Descriptions are explanations that focus less on the “why” and more on the “how.” They are appropriate for learners who already understand a concept. (“The basic idea behind EFT is to stimulate or tap different energy points on your body while saying….”)
Conclusion – This summarizes the explanation and tells students what to do next. (“Now that you know how EFT works and the basic procedure for tapping, it’s time to learn how to do it, step-by-step.”)
Note that you don’t have to use all of these elements in every explanation. And explanations won’t be enough for teaching. Where appropriate, augment your explanations with:
2. Create opportunities for students to practice and apply what you teach.
The next step in planning the delivery of your course is devising ways for your students to apply what they’ve learned.
You have many options, including:
- case studies
- journal writing
- delivering presentations
In our EFT course example, aside from journaling, the teacher could have students videotape themselves practicing the tapping procedure. The recording could then be evaluated by the teacher and/or other students.
Sometimes, though, you may be teaching something that students won’t be able to practice or apply until after the course. In this case, you can use what’s called formative assessment.
Formative assessments are different ways of evaluating your students’ comprehension and understanding as they go through the course. It’s “formative” because you adjust the course design based on the insights you glean from the assessments.
Examples of formative assessments include:
- “exit tickets” or questions at the end of each lesson (e.g., What did you learn? What did you find interesting? What questions do you have?)
- metacognition or processing what they did (e.g., What did we do? Why did we do it? What did I learn? How can I apply it? What questions do I still have?)
- videos or screencasts
There are several great assessment tools available online, providing pre-built templates for the most commonly used types of assessments.
When you’ve planned this layer of your course, you’ll already be ahead of the majority of online course creators.
But your job isn’t done yet!
By the way: We have a training program on instructional design using the Six Layers of Leveraged Learning
4. User Experience
User Testing, a company that specializes in testing and optimizing user experience, says:
User experience is how you feel about every interaction you have with what’s in front of you in the moment you’re using it.
Applied to your course, user experience is how your students feel about every interaction they have with your course at the moment that they’re consuming it.
Again, it’s easy to focus solely on technology when you think about user experience (also referred to as UX). After all, it’s often used within the context of making websites and apps more user-friendly.
But as with course delivery, this layer requires first thinking about what kind of experience you want to provide… and then finding the enabling technology for it.
User experience is not just about the LMS you use to create your course. It encompasses your students’ experience from the time they find out about your course, to the time they enroll in the course, to how they get help and support from you, and what happens after they complete the course.
The ideal user experience has several elements.
Peter Morville, a pioneer and bestselling author in information architecture and user experience, summarizes them through the User Experience Honeycomb:
The elements of user experience are:
1. Useful. Does your course provide everything your students need–nothing more, nothing less–in order to achieve its learning outcomes and objectives?
Making your course more useful may mean allowing different students at different levels of skill or experience to choose different learning paths. For example, if they can demonstrate fluency in the key concepts in Module 1, they can skip ahead to Module 2. This also means allowing students to consume the lessons in the best way they learn, whether through reading, watching videos, listening to a recording, or any combination of these.
2. Usable. Is your course usable and available when your students need it?
If most of your students use tablets or their phones, then your course must be consumable on those devices, without sacrificing quality. This aspect of UX also includes your course site’s “uptime” or the percentage of time that it’s available (regular maintenance, hardware failures, and malicious attacks can cause downtime). When you shop for an LMS or web host (if you’re building your course on your own site), ask them about this. The ideal uptime is 99.9%.
3. Desirable. Is your course pleasant to consume? Does the course design make students want to learn?
This is the emotional aspect of user experience. Failing in the other aspects of UX makes your course less desirable, so do your best to be useful, usable, etc. Beyond that, certain design considerations can make your course site more pleasing and delightful to your students. Addressing different learning styles also makes your course more desirable.
4. Findable. Can students find what they need, when they need it?
Consider how many “clicks” it takes for students to find specific lessons, additional resources, ways to get help or support, and anything else they might need. This means making your course site intuitive, creating a simple but useful navigation bar, using breadcrumbs, and hyperlinking text where appropriate. It also means knowing the words and phrases your students typically use so you can use them throughout the course site as well.
5. Accessible. Can people with disabilities access your course?
One of the greatest benefits of technology is giving people with disabilities access they’ve never had before. Work with your LMS, email, and payment vendors to investigate the features that can make your course more accessible.
6. Credible. Does the course inspire students to trust and believe in you?
Poor visual design, typographical errors, factual errors, and technical glitches can erode your credibility over time. Seek to minimize them. Nobody can achieve perfection, but it pays to deliver the best that you can in terms of both form and substance.
7. Valuable. Does your course deliver the value you promised it would? Does it improve student satisfaction?
One of the ways to make your course more valuable is to determine the timing of the course. Course content can be either intentional (delivered at a specific date and time) or interstitial (available on-demand). Cable TV is intentional, while Netflix is interstitial. You may want to deliver your lessons on a schedule–but is that the way that’s most valuable and useful to your students? Usually, you’ll find that a combination of both works best. For example, lessons are available on-demand, while group coaching happens on specific dates and times.
Without accountability, I found I didn’t make finishing a priority.
~ Respondent, 2018 State of Online Learning
The next layer of course design is accountability, or how you will help your students stay on-task by making them take responsibility for their learning and success.
This is important because it provides what Seth Godin refers to as “the motor”:
The growth of audiobooks is outpacing reading. Why? Because audiobooks come with their own motor. Even readers are pointing out that they’ve forgotten how to read. But of course, that’s not true–we can still read a word, or even a sentence, it’s pushing ourselves through a chapter that’s difficult.
The internet is the greatest self-teaching resource ever developed. But few take advantage of it, because it doesn’t come with a motor. No tests, no certificates, no cruise control.
Unless your online course is mandatory (such as if it’s required for professionals to get continuing credits or as part of a corporate training requirement), you’ll need to build this “motor” into it.
You can do this in two ways:
1. Forced minimum progression
This means adding structure that forces your students through some kind of progression. Examples include having definite start and end dates for the course and imposing deadlines.
Seth Godin’s own online leadership program, altMBA, uses forced minimum progression. The four-week program is cohort-based, which means each group of students begins and ends together, on specific dates. They’re required to complete 13 projects, with 3 projects due every week and one big one at the end of the program. Virtual meetings and sessions take place at specific times, so students need to choose a time zone they want to work in.
The result? altMBA has a completion rate of… wait for it… 96%!
2. Higher stakes
Another way to increase accountability in your course is by raising the stakes. Put a “cost” to missing out on the lessons and the work. Begin by having students sign a commitment contract that they will block out time to go through the lessons and complete the assignments.
And then set deadlines and decide on consequences for missing deadlines.
The idea of imposing deadlines and assignments might scare you, but think about it: in college, you pay to attend courses. If you don’t do the work, you get either a failing grade or dropped out of the course. And if you fail or drop enough courses, you get kicked out of the program altogether–and you don’t get your money back!
We’ve been trying some form of this “tough love” in some of our programs at Mirasee. In Strategy School, a paid program, each missed deadline earns you a strike. Get three strikes and you’re out of the program. The stakes are high even in our free course, the Business Ignition Bootcamp: One missed homework gets you booted out.
So far, the results are encouraging.
Completion rates in the Business Ignition Bootcamp hover around 60%. As of this writing, Strategy School isn’t finished yet, but it looks like we’ll have a graduation rate of at least 95%.
Think long and hard about how you can increase accountability in your online course. You don’t have to be as tough as a college instructor. Explore and see how other online educators are doing it, and try some on your own courses.
One important caveat: Accountability cannot compensate for other weaknesses in online course design!
For this reason, you’ll work on the accountability layer after designing content, success behaviors, delivery, and user experience.
You still have one, final layer to complete.
The support layer covers the help and coaching you will provide students to maximize their chances of succeeding in your course.
The power of one-on-one tutoring is well established.
In 1984, educational psychologist Benjamin Bloom discovered a way to make students in one classroom perform better than 98% of students in a traditional classroom where the main mode of teaching was lecturing: through a combination of mastery learning and one-on-one tutoring.
Mastery learning means a student moves to the next lesson only after mastering the current one, no matter how long it takes for them to do so.
And one-on-one tutoring means just that. Each student has their own tutor working with them to help them gain mastery of the lessons.
This combination of mastery learning and one-on-one tutoring was found to be extremely effective.
You may be wondering, why are we still teaching people through traditional methods when we could be doing so much better? As you can imagine, it would be extremely expensive to provide one-on-one tutoring in schools.
And how can one teacher manage so many students who are all progressing at different paces?
But it’s more feasible for you, the online course creator. Through scaffolding, you’ll be applying mastery learning in your course. Letting students progress through the course at their own pace is another way to facilitate mastery learning.
And you can provide one-on-one tutoring, or something close to it, through the use of various technologies, such as:
- email support
- mentoring through Skype, Slack, or Zoom
- group coaching sessions, such as weekly office hours on Zoom or Facebook Live
- peer feedback
“Effective one-to-one mentoring that goes beyond tokenism is an area that everyone in online learning needs to address,” says Mathieu Nebra, co-founder of OpenClassrooms, an edtech online course platform.
While support is the last layer of your online course design, it is by no means the least valuable.
Go Forth and Teach (Effectively)
You now have the online course design approach that will take your course from good to great, from ordinary to remarkable, from informational to transformational.
It involves going beyond just considering what you’re going to teach and what platform you’re going to use, to planning according to the Six Layers of Leveraged Learning:
- Success behaviors
- User experience
With the six layers as a kind of online course design checklist, you’re in an excellent position to create the online course that both you and your students have always dreamed of… one they will enjoy taking and will walk away from with changed lives.
If you want to learn more about Leveraged Learning, you can read Danny’s book for free here.
And if you’d like to learn how to implement the Six Layers of Leveraged Learning, get on the waiting list today.
When you apply the Six Layers of Leveraged Learning to design an online course, do let us know how it goes, okay? Post a comment below.