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An Introduction to Monetizing Your Blog

MonetizingToday, in Fireside Chats with Danny Iny, we’re going to be talking about something that everyone thinks about, most people want, and few people would say they have enough of…

Money. 😉

Specifically, we’re going to be talking about monetization, and turning the audience you’re working so hard to build, into an income that you can live on and more.

This is one of the things that we get asked about the most by new business owners – and fairly! They know that having a blog can lead to making money – but there is a whole lot of conflicting information as to how that actually happens.

So let’s talk about making money…

Click here to listen to the podcast:

An Introduction to Monetizing Your Blog

Distilled Wisdom

  • Monetization is the wrong word – you don’t “monetize” a blog, you sell things to an audience.
  • You’re always going to be selling your own stuff, or someone else’s stuff. Consider carefully which direction you want to go.
  • Advertising on a blog is almost always a bad idea, the numbers don’t add up. The revenue is never as good and it takes people away from your site.
  • When selecting people to partner with as an affiliate, make sure the quality of the product – and the person – you’re promoting is at a level you can really get behind.
  • The regular psychology applies when selling to an engaged audience. People like to buy things, but dislike being sold things.
  • Be careful that you don’t change your focus from audience building to making money – your audience will always be more important than a quick sale.
  • Finally, because your blog/website is a business asset, you can also sell your website.
  • So those are the basics of “monetizing” your blog – at the end of the day, as always, it’s the audience that matters and will serve you the best in the long run.

You can find out more about connecting with your audience in a positive way by checking out our Fireside Chats on Product Launches and Effective Webinars.

In the meantime, I’d like to hear from you: What matters to you when you by from someone online? What aspects of their business or their treatment of you as a customer makes a difference?

About Megan Dougherty

Megan Dougherty is an alumnus of Mirasee and is passionate about online education, small business and making a difference in the world. You can find out what she's up to and how side-hustles will take over the world at PayingforLife.com. Follow her on Twitter at @MeganTwoCents.

13 comments

  1. Shannon Lagasse says:

    I think these are all really important to remember. It’s kind of like the “when you want or need clients more than they want or need to work with you” kind of thing. When you’re being really salesy, people are just turned off.

    And I totally agree with the advertising bit. They are distracting, take you away from the website, and often are about completely irrelevant things.

  2. Al says:

    I look for quality of their post and the value that they have given before I buy. You are absolutely right in that I don’t mind buying something if I know I am getting quality. Especially as it relates to buying online.

    There are so many different people screaming for my attention. I need to know that: 1. you really care about my success and not just my wallet (I will pay for helpful training. I think that only makes sense) 2. That you are someone that I can trust and as result I look for consistency and high quality content when I read authors of big and small sites. 3. I tend to look for products that will benefit my growth as an entrepreneur and help me develop in the area of engagement.

    The opportunity we have for entrepreneurship with the web really is tremendous and people should be given real opportunities to grow and develop as entrepreneurs.

    Great post Danny,
    Thanks,
    Al

  3. Dan Starr says:

    Shannon and Danny,

    As an older guy (61) who has been in business for 25 years, I find that too many folks are younger and simply don’t get what it means for me to suddenly have experienced financial disaster (don’t know how to pay for my house!) Danny, you seem to actually get it so thanks!

  4. Jesse says:

    Great Podcast. I want my audience to rely on me for straight forward answers. Yes, I need to make a living, but I want to be dang proud of what I support. Thank you for the advice. I will fully research any product I promote, if not create them myself from now on.

  5. Oh, thank you, thank you, thank you for pointing out that “monetizing” isn’t the right word!

    I’ve always thought the word itself is so janky – and yes, it definitely isn’t the way to think about serving an engaged audience.

    As far as advertising, I do get turned off by it, especially if it is not directly related to what I’m looking for from the site. And the trust factor is really huge for me. IOW, I expect to be able to trust an advertiser that someone I follow promotes. I would definitely doubt the wisdom and/or integrity of the blog owner if I clicked through to something shady or of low quality.

  6. I love how you rearranged the thinking on “monetizing” a blog. Us bloggers often forget such things and go for the “easy” money that isn’t there. Thanks for the reminder.

  7. Cindy Murray says:

    When monetizing your blog, is it better to use ads and links on the sidebar or to just come right out and post an article touting whatever it is you’re trying to sell? Or should it be a combination of both?

  8. Amandah says:

    Hello,

    What matters to me when I buy from someone online is if they have a secure website and that they stand buy their product or service.

    As far as aspects go, I don’t think any customer wants to be viewed as an ATM machine. I don’t appreciate ‘cocky’ tones after I just spent “X-amount” of dollars on a product or service. Who knows? It could be my perception. The person could be assertive and quite sure of themselves, but it transfer to me, the customer, as cocky and rude. Then again, if the the person I bought from says, “I know I’m loud and blunt,” I appreciate their honesty.

  9. Dwayne Golden Jr. says:

    Man I’m going to be sharing this to my list and adding this podcast audio to my iTunes. I have many friends with blogs that have a really consistant nice size audience and think this is just ideal.

    So many people out there getting 100+ hits a day to a blog/website, 2013 is the year to monetize!

  10. Brad says:

    I’ve always been a big customer service guy.
    No “bricks an mortar” store can survive without catering to their customers and the same is true with any website. People will know if your focus is customer service or making money, and no one is going to buy anything that they don’t want or need.
    A better way to go is to understand your audience and recommend products that will help them achieve their goals.
    A good article/podcast guys! Thanks

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