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How I Wrote 14 Posts and 17,481 Words in 6 Days

I was under the gun.

I had promised guest posts to eleven different bloggers, and had three more to write for my own blog.

It was Sunday morning, and it all had to happen by Friday night.

No ifs, no buts, and no extensions – my readers were expecting content, and when you promise a post to Brian Clark or Darren Rowse, you’ve sure as hell got to deliver!

And it’s not like I had all week to write, either. It was business as usual, serving clients, and doing all of the things that are a normal part of my life.

So I buckled down and wrote the posts. Three hours a day for six days. That’s eighteen hours to write 14 posts and 17,481 words. 77 minutes per post, and 971 words per hour.

Does this sound impressive? Well, it shouldn’t. Here’s why…

Systems and Magical Chinese Herbs

This may sound like a lot of writing, and I suppose it is… but that doesn’t make it unusual.

And in fact, it isn’t unusual. This is more or less business as usual for me here at Mirasee.

Does it freak me out?

Okay, truth be told, occasionally it does – but most of the time, I’m fine, and I know I can handle it.

Not because I’m such a brilliant writer, but just because I follow a system that can teach anyone how to write fast, and even makes it easy.

To the point that I didn’t even realize it was such a big deal until I started receiving emails like this:

Danny, I have no bloody idea how you are such a prolific writer, but kindly share whatever magical Chinese medical brew you are drinking on a daily basis.

Seriously, your stuff is so bloody thorough, with so much variety, and really packed with a ton of suggestions. I still have your post for Passive Panda saved on my evernote (about scaling up your business, more $ / hour and then starting a new venture).

How the hell do you do it?

(This is an actual email that I received at the end of November.)

It’s only when I started receiving 3-5 of these emails each week that I realized there was something special about the process, that other people might want to learn.

So I sat down and mapped out the process…

The “Write Like Freddy” Writing Process

It isn’t all that complicated, once you understand how it works, and know how to do each of the steps.

Here they are, all laid out:

  1. Figure out where you want to post, and why. Are you writing on your own blog, or for someone else (because you need traffic, credibility, relationships, or all of the above)? If it’s for someone else, then where do you find them?
  2. Figure out what topic you’re going to write about, by researching the target blog to find the overlap between what their readers want and what you have to offer.
  3. Find a winning angle for your post, based on research into what has performed well in the past.
  4. Write the headline, based again on what research tells you will work with your chosen audience.
  5. Write the hook to grab the attention of readers, and keep them spellbound throughout your post.
  6. Outline the post’s key sections: the problem that you’re going to solve in your post, the underlying cause of the problem, the solution, and how to implement the solution.
  7. Add an engagement-building question and by-line to get people involved with your post, and back to your site.
  8. Apply any necessary tweaks to maximize link-love, relationship-building, and so forth.

That’s it, and if you really understand how to do each of the steps, you can get it all done in just an hour or two, tops.

There are three kinds of people…

Now, as I see it, you might fall into one of three groups:

(1) You aren’t interested in using effective writing or guest posting to get more traffic or subscribers. No worries, we’ll have more great stuff for you soon.

(2) You’re interested in all of those things, and the outline I just shared is enough for you to get started and get to work. If that’s the case, then great – get to it!

(3) You’re interested in using fast, effective writing and guest posting to get more traffic, subscribers, and sales, but you need a little more help to actually make it happen.

In that case, I think I can help… 😉

Learn the Process and How to Write Fast

My Write Like Freddy training program is finally open to the public, and for the next couple of weeks you can get in at a reduced price, to boot!

But you don’t have to decide right away.

See, I don’t like the idea of people buying things if they aren’t 100% sure they’ll actually help them. That’s why I’m putting on a free live training event for my subscribers.

All you have to do is register and show up, and I’ll teach you my system. Not all of it, of course (I do want people to sign up if it’s a good fit), but more than enough for you to get started, get to work, and see some great results.

The training event is happening on Thursday, March 29 at 3pm EST – sharp!

Click here to register for the live training event (it’s free)

See you in the training!


About Danny Iny

Danny Iny (@DannyIny) is the CEO and founder of Mirasee, host of the Business Reimagined podcast, and best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich.

34 thoughts on “How I Wrote 14 Posts and 17,481 Words in 6 Days

  1. This is the second post I’m reading this week from Danny. The first one I read at blew my mind, and here, you’ve elevated this guest posting game. I like your outline and must confess, you’re a great writer Danny.

    I’m also into guest posting, but definitely you’re a great mentor. “knowing what to write about and why” resonates with me. I especially like your writing style, keep it up.

    I’ll continue checking your valuable posts each week. I hope you dazzle me with more posts.

    • I’m flattered, Michael, and I’ll definitely do my best!

      Have you seen the list of all my guest posts?

      I’m looking forward to hearing your thoughts on the stuff that I’ve got coming next! 🙂

  2. If you’re going call yourself the Freddy Krueger of blogging, then I think you should at least own it and buy a striped long-sleeved shirt like he wears! I’d suggest the claw gloves, but then it may be difficult to actually write blog posts. 😉

    All jokes aside, your technique seems to be working and I’m so happy that you’re willing to share it with your readers. You’ve inspired me to better myself on several occasions! That being said, it’s time to get to work the Danny Iny way!

    • Hey Jill, it’s great to see you here!

      Hehe, yeah, I’m Freddy only as far as writing goes… not the wardrobe! 😉

      I’m really flattered by your kind words, and I’d love to hear what you’ve got in store – what are you going to get to work on?

      • Well, your #6 tip, “Highlight the post’s key sections,” resonated with me quite a bit. I’ve always had a love-hate relationship with outlines, but after going through your checklist yesterday I decided to give it a whirl to see if it would yield better results. I copied and pasted the steps into my Word document before I started writing (what I’m going to solve, the underlying cause, etc), answered all of those questions, and then just started writing. I tackled 3 new blog posts because of it! It seems simple, I know, but for some reason I never did it on a regular basis. So thanks again, Danny. You really are the master! 😉

  3. I read your guest post over at Think Traffic and it was stellar! I shared it with just about everyone I knew because so many people have trouble creating a plan and taking action and yours was so simple and made absolute sense!

  4. This is true blog magic and a killer formula, Danny. Like Jill mentioned, the fact that you’re help educating others and sharing this information is pure gold in terms of value and servitude. Excellent, my friend 🙂

  5. Hey Danny,

    I like the really magnetic headline and meaty content. I have the outline from the course on a post-it and use it in my writing assignments. It does work wonders and lessens the guess work involved!

    Keep up the good work!

  6. Hi Danny,

    I did start to wonder if you’ve been writing more than usual to prepare for this week 🙂

    Your live training sounds awesome. Unfortunately I can’t be there. I would love to attend, but there are so many things going on right now, and I live in Norway, and the time difference makes it hard. Will you record it and share it with your subscribers? I really hope you will, because I have a lot to learn from you.

    Happy Friday Danny.

    • Heh, yeah, I’ve definitely stepped things up a bit.

      And yeah, there will be a recording… assuming GoToWebinar cooperates. No promises, but I’ll try. 😉

      • I am very interested in a recording as well! I cant make it, but would love to see it, gotowebsinar better cooperate! Have you ever thought of using Screenflow or Camtasia to record it yourself, as a backup plan?

        • I wouldn’t worry too much – GoToWebinar usually does cooperate. Besides, I like having that extra bit of uncertainty to incentivize people to show up! 😉

  7. I love being productive. I remember the day I wrote the rough drafts for four different blog posts. I took my laptop and sat in my car, in the pouring rain, next to a cemetery on the outskirts of DFW Airport and typed away. I do sometimes need a peaceful place to get my writing juices flowing. I need to be able to follow your outline all the time, not just when inspiration strikes me.

    I’m in the same boat as Jens. Will have to catch the recording when I can.

  8. When I was younger I used to write (really bad) fiction that it taught me a hell of a lot about prolific writing. I learned that the secret for my writing productivity was to sit down and write 2,000 words a day, everyday – good, bad, or otherwise, there was no sleep until the words were done.

    Have you found any ritual like that for yourself, Danny? I know some people measure words written, some measure time spent every day. Or do you stick with a post until it’s finished?

    • Hey Daniel, thanks for sharing! To be honest, I don’t really have a ritual like that, but I do have deadlines (often self-imposed, by making commitments to others). So really, it’s just writing until the deadlines are met. 🙂

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  10. Hi Danny,

    I read somewhere I forgot where that your blog income is directly proportional to the number of words (of couse, useful words) you wrote.

    This is indeed a surefire way of increasing productivity. This is my first time in your site. I heard about your name all the time every time the topic guest posting is being discussed.

    Great tips and insights! I am beginning to be a fan of firepolemarketing. Thanks.

    • First of all, welcome to Firepole Markeitng!

      Hmmm, that’s an interesting idea. I haven’t heard that before, and I wonder if it’s true – can you remember where you first read it?

      I look forward to seeing you around here more,


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  12. Danny,

    I read your guest post at Think Traffic. I must say you’re one of the brilliant authors in the industry nowadays. Actually, the steps you enumerated can be performed by anyone but you possess something – a superb writing skills – that makes this writing stuff better and more effective.

    Keep it up!

    Spatch Merlin
    How to Blog Guide

    • Thank you very much, Spatch, I appreciate it!

      Yes, I admit, I’ve been writing forever, and it’s something that I’m good at. But what I try to emphasize to my students is that the goal isn’t to win a Pulitzer prize, but rather to improve your writing and leverage it to meet business goals.

      And that’s something that everyone can do, I think.

      But still, I’m flattered. It’s great to have you here! 🙂

  13. Danny,

    This process has simplified my guest posting work.

    I was already writing guest posts but I wasn’t following any systems. Now, I have a one to follow and that makes this whole writing process so much easier.

    Although it takes a little while to learn it, it’s definitely worth the effort 🙂


    • Thank you so much for sharing that, Timo, I really appreciate it – it’s feedback from students within the program that really matters most to people on the outside. 🙂

  14. That’s pretty good. I have that kind of output and then some on a weekly basis myself, but it’s also my primary way of communicating with the world; that and 5 blogs. lol Your points showing planning and concentration to get the job done are spot on, although I have to admit that my planning consists of “well I’m here so let’s get writing”. lol Good stuff.

    • Thanks for sharing that, Mitch. It sounds like you’ve got a real gift. For the rest of us, we need systems… 😉

      Thanks for stopping by – we look forward to seeing more of you here! 🙂

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  16. You are a kind man Danny – thank you for everything! (and brilliant, good looking etc etc). I will check what time yr ?webinar? is to be tomorrow – I am here in Johannesburg, South Africa and if it is not at e.g. 3.00 a.m. my time I will BE THERE!!!

    • Hey Susan, you’re very welcome. I hope you can make it, because it’s going to be great! Check to see what 3pm Eastern is in your timezone. 🙂

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