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How to Become Creative: A Guide for Bloggers

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Admit it.

You have days when blogging is a chore.

You’re stuck in a rut and using the same old approaches in your writing. It might even feel sluggish and downright dull.

Stop for a moment and imagine how that might come across to your readers.

It’s not always easy to feel your creative energy flowing but when it does, your readers see it in your writing.

The question is: how can you become more creative in your blogging?

Fortunately, you can learn how to be a more creative blogger.

Who better to show us the way than artists, for whom creativity is the center of their world? What motivates artists to be creative? And how can bloggers apply the same ideas to bring more creativity to blogging?

How can bloggers bring more creativity to blogging? Find out here: Click To Tweet

Creativity is about generating new and imaginative ideas and making them a reality. Anyone involved in creative work (and writing is up there at the top of the list) needs to be passionate, a visionary, and committed to making their vision happen.

As a blogger, you’re involved in the process of bringing new ideas to your readers because you want to make them aware of something novel or help them change their behavior. And for this, they will thank you.

Research into motivation and the lives and practices of artists and designers tells us that there are key factors at play to ensure creativity can happen.

Most of these factors turn out to be intrinsic—that is, coming from within the individual rather than externally driven. This doesn’t necessarily mean all the hard work has to be from you to be creative in your blogging. But knowing about how this plays out for artists might help you develop a more dynamic and creative blogging practice by using a few key strategies.

Audiences can see when a blogger is passionate and are more likely to engage with your work when they read the words of a creatively motivated writer.

Let’s take a look.

Interest and Enjoyment

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Artists are deeply interested in their work and cite enjoyment as being a major reason underpinning their creativity. The interest and love they have for their work are contagious. The passion they feel comes through the products or experiences they make for others.

How is your blogging interest and enjoyment level sitting at the moment? Think about the last blog post you read and connected with. Why did you enjoy it?

Creative Blogging Strategy:

Find a topic within the scope of your blog niche that you truly enjoy writing about and helping others understand. Commit to learning more about it and to writing about this topic regularly.

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An important driver for many artists is the freedom they experience in going about their creative work. They feel a sense of expansiveness and that anything is possible. This perception of freedom helps artists to think outside the box and to try things others wouldn’t even dream of doing.

With this kind of mindset, creativity can grow. Writing for your blog can feel like this too.Click To Tweet

Creative Blogging Strategy:

Practice adopting an expansive mindset when you begin writing on a new topic. An expansive, freedom­-focused mindset is playful, curious, and exploratory while being low on the analytical side. It feels like anything is possible. You’re open and positive and see risk-taking as normal.

Sometimes just going for a walk and looking at the horizon will help you get into this zone.

Another technique to try is a 10-minute, free-writing session with no boundaries. Forget about punctuation or grammar or any other rules. Start by thinking openly and positively. Bring to mind a favorite outdoor space—a  big, lovely park or a beach you like. Focus on setting up your mindset. Then write non-stop for 10 minutes on any topic.

This practice will help you break away from old beliefs about only being able to write in a certain way or about particular topics.

Problem-Solving and Discovery

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Artists experience interest, enjoyment, and freedom through their desire to solve problems and discover new possibilities. For many, this is where the real creative work happens and innovation blossoms. Working in this way involves adopting an open and inquisitive attitude where anything is possible. It involves a desire to discover the new and solve problems through exploring different materials or approaches.

There are many parallels here for you as a blogger.

Creative Blogging Strategy:

Before you begin writing, ask yourself what it is you’d like to help someone else discover through your blog post. What problem are you helping your reader to solve?

Stay focused on this but don’t let it become a rod for your back. Being rigid doesn’t invite creativity. Instead, let it hover gently in the background and guide you.

Self-Discovery and Growth

Pushing ourselves, exploring particular aspects of our skills and abilities, testing our limits—all of this encourages personal growth. For artists, creativity thrives in this kind of environment. Getting too comfortable with materials or content is something most artists resist. They understand creativity thrives when they work beyond what they know and challenge themselves to work in an unfamiliar or unusual way.

And it can for you as a blog writer, too.

Creative Blogging Strategy:

Resist the urge to always write within your comfort zone. Try writing on a topic you’ve never had the courage to work on before. Or try using a new structural technique in your writing. Push yourself and see where this takes you. Watch the different possibilities open up.


Having a sense of control over their work is immensely important to artists. That’s why so many artists cannot work for other people. They need to be able to define and decide on the limits and scope of their creative output.

This sense of control is important for blogging as well, because it means you get to frame the space to engage your audience based on your business vision and your client’s needs.

Creative Blogging Strategy:

Define your blogging content zone and commit to developing your expertise and writing voice in this space. Inject it with creativity by using the other strategies listed in this post.

Inspiring Environment

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The artist’s work environment plays a huge role in sparking their creativity. How their physical workspace looks, feels, sounds, and even smells can either stimulate or dampen creative inspiration. That’s why so many artists are very particular about where they work.

There are lessons in this for blogging too.

Creative Blogging Strategy:

Experiment with your writing environment to understand what best supports your creativity. What setup helps you feel most creative? Do you need a certain type of music to be playing? Or silence? Do you find that a sunny spot at home works best? Or does a busy café bursting with energy give you the right mix?

Uncertainty and Risk-taking

For some people, uncertainty is destabilizing and even debilitating. Not so for artists. For most artists, creativity is intimately connected to not knowing. Uncertainty creates conditions for exploration and risk-taking where new insights can emerge from the unexpected.

Your blog writing can benefit when you understand this. And your audiences will thank you for it.

Creative Blogging Strategy:

Try writing a blog post without knowing where it might go. Don’t plan it in advance. Instead, just open a blank word processing document and free write for a set period of time. Don’t allow yourself to stop and Google information. Just write it out and see what emerges. You will be surprised at the quantity of ideas you can generate from this strategy.

Making a Contribution

Many  artists’ creativity is motivated by a desire to make a contribution to the world. They want to make an impression, propel people to think differently, or encourage change in some way.

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That’s you too, right? Isn’t that precisely what you want to do for your readers through your blog? If you can convey this through your writing, then your audience will connect with your message and engage with your mission.

Creative Blogging Strategy:

Take out a blank piece of paper. In one sentence write what it is that you aim to contribute to the world by blogging. Then pin it to a wall where you can see it frequently (that’s a photo of mine up there).

Look at it regularly to remind yourself of the bigger picture. This is your big reason why. Being clear about this means your creative energy will be focused. It will ooze through your writing engaging audiences in your mission.


Bloggers, like all writers, are creative beings. You work to produce something from a place where there is nothing. Like artists, bloggers also need to take time out to check their creative motivation.

8 creative blogging strategies to connect with your audience & build engagement. Click To Tweet

Knowing what motivates artists to be creative can also work for a blogger who might feel stale or momentarily uninspired. Use the eight creative blogging strategies above to connect with your audience and build engagement.

Then watch the way your writing begins to convey an infectious vitality and passion.

What strategies have you used to inject more creativity into your blogging? Which one worked best and why? Which one are you going to try?

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