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Yours FREE: All 239 Pages of Engagement from Scratch!

Engagement from Scratch! is finally here.

This book has occupied the majority of my time and energy since June, and I’m incredibly proud of the finished product.

It contains chapters written by 31 of the most successful community- and audience- builders I could find (well, 30 of them, plus me), and I guarantee that when you read it, you will learn something valuable that you can apply to your business or blog right away.

So let’s dive in – I’ll tell you a little more about what you will find in the book, and then I’ll tell you how you can get the entire book, for free.

More Traffic, Comments, Sales: Which Section Will You Read?

I should start by saying that this is not just another online marketing book.

Engagement from Scratch! contains the most important lessons learned from over 135 years of persistent effort and experimentation by some of the world’s most successful audience- and community-builders. In this book, they have come together to answer one crucial question:

“How would you build an engaged audience, from scratch?”

Each of the 30+ co-authors has built an engaged and loyal audience, and in this book they explain exactly how they would do it all again.

YOU WILL LEARN (in less than 20 pages each):

  • How Guy Kawasaki‘s pillars of enchantment can make people love you
  • Brian Clark‘s fool-proof method for finding exactly what people will buy
  • Why building an audience is like starting a riot in London (Blog Tyrant)
  • Derek Halpern‘s formula for creating wildly popular blogs
  • How to apply the 5 levels of networking like a superstar (Marcus Sheridan)
  • Why your natural fear of engagement does not matter (Corbett Barr)
  • How Alexander Osterwalder built an audience with innovative business models
  • How to get the whole internet to help you (Evan Carmichael)

And a whole lot more…

Wait – did you say FREE?

Yep, that’s right – the book is free. You can download the entire book without paying a cent.

Just visit the book’s website, click on the download link, and tell me what email address to send it to, and moments later you’ll have the full-length PDF waiting for you in your inbox.

You see, I wanted to be sure that anybody who wants access to the book could have it. Which is why the digital version is free.

But I do want you to buy the book, and I think you want to buy it, too.

Here’s why…

Do you really want to read 239 pages on your laptop?

Let’s be honest here… 239 pages is an awful lot of content to read on a digital screen.

And these aren’t 239 pages that you’re going to be skimming and skipping through, either – every single one of the book’s contributors put their heart and soul into giving you the best advice that they possibly could – so you’re going to want to read it.

Isn’t it worth spending a bit of money to get the paperback version, so that you can read on the couch or in bed, and write notes in the margins?

Just in case that isn’t enough, here is another great reason to buy the print version…

Support the teaching of entrepreneurship!

You’ll also be supporting a good cause.

If you’ve been reading Mirasee for any length of time, then you know that I have strong feelings about the importance of entrepreneurial education.

That’s why half of the profits from book sales are committed to the Network for Teaching Entrepreneurship (NFTE).

How does that sound? Are you sold enough to go ahead and buy the book? Or do you want to download the digital version for free, peek through, and then decide?

(@DannyIny), a.k.a. the “Freddy Krueger of Blogging”, teaches marketing that works at Mirasee. Together with Guy Kawasaki, Brian Clark and Mitch Joel, he wrote the book on building engaged audiences from scratch (available on Amazon, or as a free download).

About Danny Iny

Danny Iny (@DannyIny) is the CEO and founder of Mirasee, host of the Business Reimagined podcast, and best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich.

36 thoughts on “Yours FREE: All 239 Pages of Engagement from Scratch!

  1. I’ll be the first to admit I’m biased in favor of this book, but I strongly recommend that you get a hard copy as well.

    I’ve read it several (so many) times, and when I got my hard copy, I still made notes in it. It’s actually on my desk for reference, right now. Not many books have gotten that treatment since I gleefully abandoned my Becherelle.

    Also – Yay! Sean Platt bonuses!

  2. You have some really good info here, Danny. i can barely wait to begin reading and using it!
    Thanks for sharing so that others may become successful blogger/marketers.

  3. Danny book looks awesome. I just signed up and downloaded the ebook. I have read a number of other books by guy related to startups and financing. All of which have been an enourmous help in our different startups. With the combination of authors I think this one will be another great read. Anyway I’m hoping this one helps me to come up with some better ways to kick off our telecommuting job board blog and site. Thanks for the hard work!

  4. Hey Danny,

    Just a quick note to say thanks for including me in the book and for the copies you sent. I can’t tell you how excited I am to be a part of this project and I’m looking forward to sharing some of this with my own community next week.

    Great job!

  5. Yay Danny!
    I can’t wait to get my hands on my copy. I agree that it’s something to have in printed version to read the best parts over and over (which is probably all of it) and scratch some notes in the margins.


    • Thanks, Peggy! I’m the same way – I much prefer print (my wife reads on a Kindle, but not me!). Your copy should be on its way – let me know when you receive it. 🙂

  6. Hey Danny,

    I can’t wait to read this. I’m going on holiday tomorrow so have downloaded the PDF for my iPad. If this book is anywhere near as good as everyone is saying, I’ll buy the hard copy for my bookshelf 😉



      • I’m going on two holidays actually! Lucky me, I know…

        Caribbean cruise for a week, then off to Florida for three weeks just before Christmas.

        And when I get back from Florida, I will be officially unemployed (or an entrepreneur, depending on how you look at it 😉 ). 2012 is going to be an interesting year!

        Thanks for all of your great articles Danny.

  7. I can hardly wait to delve into this book. Because I just started my site, it couldn’t have come at a better time. Thanks, Danny. I’m looking forward to putting your thoughts into action.

    • Welcome to Firepole Marketing, Marge!

      I’m thrilled to hear you say that, and I look forward to hearing what you think of the book. And if you have any questions, just shoot me an email and let me know. 🙂

  8. Pingback: Happy Holidays Writers:Take a Free Gift | Change The World With Words
  9. Danny,

    As I am in the process of launching an online business for creative types, independent, and what I call “kitchen table” entrepreneurs, I finally made time to start reading “Engagement from Scratch” to get ideas on how to market it. Wow. I am only on page 34 and I can honestly say this is one of the first books I’ve read in a long time that cuts to the chase without all the hype and unrealistic b.s. I’m used to. It is so refreshing to find someone who genuinely cares about building a relationship with his community rather than trying to sell them. I can’t wait to read the rest and start implementing your ideas. Thank you for your honest, thought provoking approach.


    • Robin, thank you so much for your kind words – I’m absolutely thrilled that you’re finding value in the book, and I’m touched that the approach resonated with you. I’m really excited to have you here as a reader, and I look forward to hearing more from you! 🙂

  10. Danny,

    I would like to thank you and other amazing bloggers for coming up with this ebook. I have learnt a lot after reading the first hundred pages of the book. Also, I realised that if we wanted to use blogging as a platform to generate passive income. All we need is to write posts that are unique and long enough for readers to acknowledge you as someone who is very familiar with the stuffs.

    I used to think that writing 400-500 words per post and there must be at least a new post every single day but after spending time reading your book and other blogs. I have came up with a conclusion that to become a good blogger, you don’t have to post every single day and all you need to do is to write a long quality and unique post that can’t be found anywhere. We can also compile the things that we have learnt and link it together.

    However,consistency is still a must but it don’t have to be everyday. I believe quality of post is definitely better than quantity of post.

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