A Product Launch that Generates the Big Bucks? They’re Easier Than You Think!

Product launches – it’s a topic that means a lot to just about everyone who’s running a business. And you know what? There is a *ton* of mis-information out there about product launches – and there’s a pretty good reason for that: When people are teaching about it they’re usually in the middle of one themselves! Product launches can seem much, much more complex than they really are, and we’d like to set the record …

Prospects ignoring you? Here’s how to get them to listen

Want to know why your business gets overlooked on social media? Why your Twitter account has fewer than 200 followers, your Facebook account only has 30 likes, and you can count your blog’s daily readership on one hand? The reason is simple. My dog, Ruby, is usually super-obedient. That is, except when something spooks her. When she’s scared, she enters fight or flight state. She becomes selectively deaf to my commands and goes into over-ride …

Multi-Passionate Customer Profiles: What to Do When ‘ONE Person’ Isn’t Enough

You’re pretty smart, right? You must be; you’re here. So, I’m guessing you get the concept of the customer profile, and you’ve spent some time imagining your ‘one person‘ to improve your marketing. But… is one customer profile all you need? Not every business is so monogamous. If you’re multi-passionate, then your situation may be more complex. If you suspect that ‘one person’ isn’t enough, I’ve found an interesting way to work with this issue. …

Quick Ways to Increase Conversion Rate TODAY!

More than 90% of websites get something on their landing pages seriously wrong. It might even be closer to 95%… And they’re practically kicking people away from opting in. The few sites that get things right include the likes of Apple and Amazon. Big companies with gargantuan amounts of traffic. Not to mention huge teams of highly trained employees working night and day to perfect landing pages. But it’s not really that difficult to get …

5 Powerful Conversion Tracking Tips

I’ve got great news! You know that statement “50% of our marketing efforts are working we just don’t know which 50%”? Well it turns it the stats are much better, depending on which research to believe the actual amount wasted on marketing might only be 30% or 40% – awesome! Wasting money and time on marketing is a problem that impacts on every business and in this article I’m going to show you 5 ways to get …

Blog Comments, Subscribers and Opt-In Offers, Oh My! (Project ABC)

Is anyone else having an absolutely crazy fall? Man alive, there just don’t seem to be enough hours in the day. However, after a longer-than-I’m-proud of honeymoon recovery period I managed to get back in the habit of regular work on Project ABC. I have a confession to make, because I promised I’d let you all know about the successes and failures of this process. A week after I got home, Danny asked me how …

How I Beat Danny Iny 5:1 at His Own Game (Sales Letter Split-Testing)

Danny Iny is one of the very few people I listen to when it comes to marketing, and it’s not every day that he asks for help in this area, or needs it. But a couple of months ago he asked for a second opinion on a sales letter he was writing. I gave him my feedback, but I also proposed a friendly competition over who could get more sales. Danny’s a good sport, so …

What Some Clown Can Teach You About Audience Analysis

What scared you as a child? Did something make you believe there was danger lurking under your bed, below the shower drain, behind the furnace, or even at the circus? When my daughter turned three, her grandparents took her to the circus. They found out that if you arrive early, you can meet the clowns before the show starts. Other kids were happily getting high fives from the clowns, smiling for photos, or having quarters …

How to Completely Screw Up a Webinar and Still Make Thousands of Dollars (Fireside Chat with Danny Iny)

Welcome to the very first Fireside chat with Danny Iny! We’re excited to bring this new podcast to you in the hopes that you can benefit and learn from hearing a casual conversation with the Freddy Krueger of Blogging. Today we’re going to be talking about a webinar we ran a few weeks ago called Naked Marketing: Alignment, Attraction and Engagement – a webinar that didn’t go exactly as planned, but still ended up being …