Influence: What it Is and How to Get it! (Interview with @MarkWSchaefer)

Social influence marketing. It’s the hot current marketing trend in the world, as personified by a host of companies like Klout, PeerIndex, Kred, and others. But it’s such a new field, that hardly anyone really has a handle on it yet. Mark Schaefer is the exception. He gets it, because he spent the better part of a year researching it from the inside out, in writing his new book Return on Influence. I was a …

How to Make an Information Product (Interview with Fred Gleeck)

Everybody’s talking about info products. E-books. Audiobooks. Video courses. Podcasts. Training programs. And the accepted wisdom is that if you want to succeed online – to be really profitable – then you need to have one, too. Ideally, more than one – an entire funnel of them. But how do you do it? Is it just a matter of repackaging some blog posts and saving it as a PDF? Turning on a flip camera and …

Product vs Blog: What’s the Best Way to Make a Living Online?

Most bloggers (and online business owners with a small budget) rely on only 2 strategies to get traffic to their site… Guest posting on blogs Top search engine rankings for specific keywords Now, don’t get me wrong, these methods are both great and should absolutely be a part of your online marketing strategy. But there’s a problem with them. They can be really slow. There’s no way around it, it just takes time. And slow …

How to Advertise On Facebook: 900 Million People Can’t Be Wrong

When I tell people what I do, I hear the full spectrum of responses. The good. The bad. And a lot of the ugly lately… more on that later. I was talking with someone recently who has a very successful online business and asked why they didn’t have a presence on Facebook. They said that they felt like they wasted their time creating a Facebook page for one of their products because it failed to …

Reinventing Advertising: A Manifesto About Effective Advertising

“Finally, the ad I’ve been waiting for!” There are almost seven billion people on Earth, and virtually none of them have uttered the above sentence. Our theories of effective advertising leave much to be desired, to say the least. I believe that we can re-imagine online advertising to create a better world for both businesses and consumers. This model, if properly executed, would represent a disruptive, revolutionary step forward in the history of advertising. That …

Naked Marketing: Join the Movement!

NOTE: The listly survey has ended but you can still grab the Naked Marketing Manifesto!  I wrote the Naked Marketing Manifesto because I strongly believe that marketing has gotten a lot more complicated than it needs to be. Of course, that’s just my opinion. Sure, it’s a pretty informed opinion – after all, marketing is what I do. But it’s still just one man’s opinion. I wanted to know if other people felt the same …

How to Sell More in 5 Steps: The Essential Guide to Marketing

So, you have a product or a service to sell. And you know who’d benefit from buying it. Are you constantly hiring more people due to the overwhelming amount of orders you’re getting? If not, then check these five steps of marketing to see where you are going wrong and learn how to sell more. Honestly, if you have something to sell that’s worth buying, there’s no reason you couldn’t sell more of it. Or …

What David Ogilvy Can Teach You About Marketing

David Ogilvy, the “Father of Advertising” as some have described him, was a well-known and very successful advertiser in the middle part of the 20th century. Actually, Time magazine called Ogilvy “the most sought-after wizard in today’s advertising industry.” Quite the curriculum vitae, I’d say. Ogilvy started an ad agency named Ogilvy & Mathers, and while he died in 1999, he’s left a legacy of great advertising and marketing advice-much of which is still useful …

7 Steps on How to Create an Email Newsletter and Have a Profitable Launch

One of the biggest lies in marketing is “the money’s in the list”. It’s simply not true. I once had a list with over 25,000 subscribers and it didn’t make me a dime. Why? Because I never built a relationship with them. I basically sent them ten pitches in a row and hoped they’d buy. That hurts to admit, but it was a valuable lesson. And once I provided useful content – instead of hammering …