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Buck Rizvi Reimagines the Health Supplement Industry

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In the health supplement industry, you probably aren’t looking for shining examples of ethical online marketing. From cheap, ineffective ingredients to highly questionable messaging practices, it can be the worst of the worst.

Except for Buck Rizvi. Buck has what he calls the ‘grandmother test.’ If he wouldn’t give one of his supplements to his mother or grandmother, or would market to them in a certain way, then his company, RealDose Nutrition, isn’t allowed to do it either. And in addition to Buck’s ethical marketing and product creation, he’s also got some powerful advice for entrepreneurs and members of his Health Profits Academy: ABL. Always Be Learning.

Download the transcript here.

  • At 2:00 – Buck recalls the revelation he had while working for a Fortune 500 company, and the knowledge that shaped his future.
  • At 6:00 – Buck talks about the mentality it took to launch and grow his supplement company to millions of dollars.
  • At 9:00 – While much of the online supplement industry is ‘scuzzy,’ Buck does things differently, and the simple litmus test for whether or not he creates a product, and how he markets it.
  • At 16:00 – Buck compares the supplement market to the fall of Chrysler’s PT Cruiser, and how sub-par ingredients don’t do the same thing for your body that the same quality ingredients do.
  • 18:00 – If you remember nothing else, Buck wants you to remember this: ABL. Always Be Learning. If you have a business and don’t do this, you don’t deserve to have a business.

About Audra Casino

Audra Casino is a broadcast professional with 20 years of experience in performance, showrunning, and audio production. She got her start at a tiny radio station in the middle of nowhere, then worked her way up to the fifth largest broadcast market in the US. From there, Audra made the lateral step into podcasting, with the determination to bring professional audio and performance skills to an increasingly competitive market. Her vision is to work with people who are passionate about storytelling and communication, and to help give them the edge they need to make great podcasts, engage with their fans, and support their passions.

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