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The 4 Laws of Having a Successful Online Business, and a Step-By-Step Plan for Using Them

marketing channelsWhy is it so difficult to have a successful online business?

Why is it that experts make earning a living online look simple, yet so many newbies have trouble getting their online business off the ground?

If you’ve ever aspired to successful blog marketing, you know how difficult it can be to actually figure out what really works, do it, and block out every “shiny object” that is essentially a time waster that will destroy your efforts to succeed.

I know this is difficult because I have been, and at times still am, in this exact situation. What do all of these successful internet marketers know that we don’t? What secret tool, plan, or marketing channels do they all use that they are keeping from the rest of us? How can you create an internet lifestyle business that will allow you to earn a full time income on your terms and quit your day job?

After interviewing over twenty-five successful internet entrepreneurs and marketers I have discovered the “secret.” The good news is that it comes down to four simple laws, and I’m going to tell you exactly what they are.

Research, Research, Research

While interviewing over twenty-five internet marketers and entrepreneurs, I looked for common qualities that they all shared. After hours and hours of interview prep, conducting interviews, and reviewing tape, I have found four common methods that successful internet marketers and entrepreneurs share. These steps are simple to grasp but take an incredible amount of discipline to execute. I’ve been able to boil it down into a four step process for identifying great marketing channels.

Here it is…

The 4 Laws for Having a Successful Online Business

Law 1 – Take Massive Action

This step is by far the most important. None of the other steps exist without this one. If you take massive action, you are already ahead of the crowd. Another important part of taking massive action is that it’s easy to get educating yourself confused with taking action.

Don’t get me wrong. Educating yourself about online business is crucial.  However, when you spend hours upon hours of time reading blogs, downloading eBook after eBook, and not doing anything proactive with the information you’re consuming, you’re going to get absolutely nowhere.  This is a dangerous trap too because learning a lot can give you the illusion that you’re actually taking action.

I recently got so fed up with all of the stuff collecting digital dust on my hard drive that I put only the necessary materials that I needed for my current projects in my Dropbox and I wiped my hard drive clean. The best part is that I haven’t regretted it at all because I didn’t need 90% of the stuff that I had anyway.

There comes a point when the law of diminishing returns sets in and you just can’t learn anymore from a book and you must learn by doing.

Also, spending too much time planning can have the same effect. I am a huge culprit of this. I live by daily checklists, but I realized that I was wasting a ton of time when I was blocking off more and more time just for planning for my current projects. Stop reading reports and ebooks, watching webinars, and commenting in forums, and start doing something.

Screw up over and over again and learn from your mistakes.

Expert example:

In my interview with Caleb Wojcik, Associate Editor of Think Traffic and founder of Pocket Changed, he stressed this point. He got to become Associate Editor of one of the biggest blogs in the internet/content marketing niche, and has had great blog success, by signing up for one of Corbett Barr’s courses and following through.  He took massive action and was able to quit his corporate job, make a living doing what he loves, and change his entire life. It all started with taking action.

Law 2 – Stay Consistent

A lot of people have trouble with this. Staying consistent with what you’re doing is incredibly difficult. A lot of people have the idea that an internet business should achieve tons of blog marketing success quickly because all of its operations are being completed online.

The thinking is that since the internet operates at such a fast pace, so should the success and profits.  Well, even though the internet has changed the traditional business model of taking out a massive bank loan, and losing money for the first two years, creating a successful online business still takes time.

It took even the most successful entrepreneurs at least a year or two to get the hang of everything and create a full time income. That’s extremely fast for the traditional business model, but slow when compared to the speed at which the internet operates.

The most important thing to remember is that you’re probably going to get to a point where you have reached a modicum of success online and you’ll start to plateau. This happens to everyone. Successful people stay consistent and people who fail give up. I hate to say it but it’s supposed to be hard. If it wasn’t, everyone would be rich, have a successful online business, and not have to work a 9-to-5.

It is worth noting that this applies to things you are doing that are working.  You should remain consistent with activities that are showing you steady, if slow, results. This does not include dumping your money into losing bets.  It can be tough to cut your losses, but sometimes quitting something that isn’t working to focus on something that is, or will, work is the right play.

In my own business, The Content Company, and I have achieved a small amount of success, but have definitely plateaued. Currently, I am focusing on rebranding my company, and even though I am working on another project, I am setting goals for my current business and working on achieving them every day. You must maintain consistency in business to achieve the results that you want.

Expert example:

When I interviewed Danny Iny of Mirasee we talked about how he grew his traffic and business, through guest posting.

Danny was having trouble driving traffic to his website, he saw some success after guest posting, proceeded to maintain a consistent guest posting campaign, which exploded his business.

He still does guest posts to this day because they work.

Why don’t more people guest post even though so many internet marketers and entrepreneurs say that it is the best way to drive traffic to your site? It requires spending time creating relationships, researching; perfecting posts, responding to comments after the post is published, etc.

It requires hard work, and plenty of it. And most people just don’t have the work ethic to create a successful guest posting campaign. Danny remained consistent in his efforts and was rewarded for his hard work with a thriving business.

Don’t give up.

Law 3 – Measure and Test

This step is imperative for taking your business to the next level – whatever that means for you. To get to the next level in your online business you must be scrutinizing every inch of your business possible to figure out how you can optimize every aspect.

If you aren’t testing out new strategies and measuring your success, you really have no baseline to improve upon. Without doing so you may be able to achieve a certain amount of success but you’ll find it very hard to get any better at what you’re doing.

When it comes to online business, website conversion optimization and analytics are at the forefront of measuring and testing. You want to be doing everything possible to keep people from leaving your conversion funnel, and get more people in it.

Learn what successful people are doing and emulate their efforts while putting in your own twist. This includes a massive amount of trial and error that never really ends, although it will get easier with time.

The more you do this, the better you’ll get, and the better your results will be. Measure and test, measure and test, again and again, forever.

Expert example:

Not too long ago I interviewed Neil Patel, who is an internet marketing consultant, owner of Quick Sprout, and founder of two analytics and conversion optimization companies: Crazy Egg and KISSmetrics.

Neil is one of the internet’s most respected authorities on how to get traffic to your blog or site, and converting that traffic into revenue. He has made a very respectable living from telling Fortune 500 companies how to increase their revenue online.

How does he do this? He has put an incredible amount of emphasis on analytics and conversion optimization. He has achieved his level of success by constantly and consistently measuring and testing. He has even founded two multi-million dollar companies, Crazy Egg and KISSmetrics, that focus solely on converting more website visitors into customers, subscribers, etc.

Law 4 – Do More of What Works

At this point in the process, you have one or a couple effective business systems that have been successful for you. The most important thing to remember is to not spend a ton of time straying from what has already worked. The most successful super people and companies do one, or a couple, thing(s) extremely well, and they continue to do them over, and over again.  Warren Buffet, arguably the greatest stock investor of all time, has a golden for investments:

“Buy wonderful companies at wonderful prices and hold them forever.”

He has become one of the world’s richest men by following this rule. Now, obviously more goes into becoming a billionaire stock investor than following this rule, but the lesson remains. You have to do what works and repeat that process.

Expert example:

When I interviewed James Clear of Passive Panda we spoke about his past

product launches.  He spoke about how he released a couple products that were successful but once someone bought the product the revenue stream was turned off.  He said he needed something that would make him a recurring income each month.

He ended up creating an incredible membership program, the Remora Method, and it has been very successful. James has limited membership to only allowing 100 people to join at a time every few months. The Remora Method is successful for James and he continues to make more money and help more members by expanding the program aka doing more of what works.

A Three Step Plan for Implementing the Four Laws of Being Successful Online

I hate theory filled information and I love having a step-by-step approach to follow. Here’s a trick that I got from Tim Ferris’ mega hit, The 4-Hour Work Week. Complete these three steps to stay on track between implementing the four laws.

These steps are based around a couple of different principles. First, the Pareto Principle, aka the 80/20 Rule: There is a reliable amount of disproportion when it comes to actions and results. Twenty percent of your actions produce eighty percent of your results.

The second principle is Parkinson’s Law: The amount of time which one has to perform a task is the amount of time it will take to complete the task.

Now that we have our principles, let’s look at the steps:

Step 1

If you could only get two things done today, and after you completed those tasks you would feel like you actually got something completed, what would those things be? Write those two things down on a small piece of paper.

Step 2

For those two things that you wrote down, attach a time limit to both of them that seems impossible. It must still be within the realm of human possibility but make it a lot shorter than you think it would actually take. If you think that there’s no way completing a task within a certain time frame is possible, you’re on the right track.

Step 3

Do this every day for one of the 4 laws I discussed above. Which law you decide to implement will depend on where you are with your business. Doing this forces you through the process without forcing you to change everything about the way you organize your days.

Building a business online isn’t easy. It takes a lot of hard work, discipline, planning, and hard work. But if you want it badly enough, you’ll get there.

No matter what you do, crush it!

Have you noticed other qualities that successful people share?

How do you stay on track during large projects?

What methods do you use to ensure success?

About Morgan Williams

Morgan Williams is an entrepreneur and freelance writer. He owns The Content Company, a high-quality content writing service, and he is the creator of, a site dedicated to teaching people how to get traffic, build an audience, and sell online. Get the full, free 25+ part interview series with internet marketers and entrepreneurs about how to use the internet marketing funnel to get traffic, build an audience, and sell online.


  1. Mys Palmer says:

    Heya Morgan,

    I agree with Tea, some ladypreneurs perspectives would been a nice pinch of diversity. That said, great article! I wonder though, is step two going to truly work or just add more stress? If given a feasible amount of time is it the idea that the timeline won’t be met and a shorter seemingly impossible time will more likely be met?

    Sounds stressful, but I’m up for trying what’s effective.

    1. Morgan Williams says:

      Hey Mys,

      Thanks for the kind words!

      When you use 80/20 and Parkinson’s Law together you are putting more stress on yourself but it actually works to your benefit because you are creating self-imposed limits and you are only focusing on what actually matters. You’re not wasting your time with tasks that could be outsourced, or are pointless.

      Try it out then send me an email and let me know what you think.

      Thanks again for your input.

      – Morgan Williams

  2. So true Morgan. It takes a TON of hard work and discipline to build an online business – or any business for that matter. But particularly in the online world it’s very easy to get distracted on reading up on more things rather than taking action as you say. Clay Collins made a great statement today:

    an easy way to be more successful than 90% of the world: whenever you learn something useful, purposefully ignore it and stop listening unless it’s 1000% in focused alignement with your mission. Opportunity cost is the biggest cost in business and in life, and if you spend your time implementing every useful thing that comes across your path, you might get not very far.

    Witness the droves of wannabe business owners endlessly spending their time implementing every business or marketing tactic that comes across their way, but never actually build a business.

    1. Morgan Williams @ Inbound says:

      Hey Natalie,

      It’s funny that you bring up Clay Collins. I actually interviewed him a few days ago. I had to end the interview midway and reschedule due to technical issues on my end but we had a solid 45 minute discussion during the interview.

      I was literally in awe of what the guy was saying. He is a marketing genius.

      I was looking to interview him on specific list building tactics but he blew my mind when he told me how email lists are truly built. He changed my entire perspective on IM when he was talking to me. What he was saying made so much incredible sense.

      The best part is that his entire mindset is about helping others and providing massive value.

      If you’re a Clay fan like me I’m sure you already know about The High End Blueprint. However, if you havent seen it, it is a free product that he made about how to offer high end products and services. This product could have easily sold for a ton of money but he offered it for free. Just Google “Clay Collins High End Blueprint.” The guy has a gift and his #1 goal is to provide incredible value to others, and he succeeds. It is truly remarkable stuff.

      I’m glad you enjoyed the post. Thanks for the comment.

      – Morgan Williams

  3. Jill Tooley says:

    Morgan, your first point about learning and the illusion of taking action is brilliant! I don’t know how many times I’ve opened a dozen compelling articles out of my inbox and then gotten discouraged after taking the time to actually read all of them… It kind of feels like productivity, but it’s not. Thanks for pointing that out!

    Also, I love making lists to put tasks into perspective, so I can’t wait to give your 3 steps a whirl. It’s amazing to see how much time tracking and goal setting makes a difference in our daily schedules.

    I’ve noticed a huge productivity improvement since I started avoiding the multitasking pitfall. It’s funny, because supposedly it’s a perk to hire someone who can multitask well, but I’ve started to see it as a negative more than anything else. When I focus on only that one thing at a time, I tend to wrap it up faster. However, my efficiency bombs when I try to split my attention between a handful of tasks. Multitasking is a hard habit to break, but it can be done! 🙂

    1. Morgan Williams @ Inbound says:

      Hi Jill,

      Thanks so much!

      Reading too much content can definitely kill productivity. All of the successful people I have talked to have either had a mentor or some kind of master mind group. Having someone or a group of people to keep you accountable is crucial. Getting too wrapped up in the minor details of what you’re doing can easily keep your head out of the big picture. Having a third party to give you a different perspective helps out so much. I’m definitely going to look into getting into an accountability group or master mind with others. If you’re interested, let me know.

      The multi-tasking myth is so true. There are switching costs involved when you divide your attention that take away a lot of your energy. Putting all of your attention on just one thing per day can reap you massive rewards.

      Thanks again for the kind words.

      Go out and crush it!

      – Morgan Williams

  4. Steven says:

    Excellent post, point one really strikes a chord with me. I spent a lot of time reading blog after blog and hoping to find some hidden secret, it’s only when i decided to just jump in and try things that I started to see success.

    1. Morgan Williams @ Inbound says:

      Hey Steven,

      Thanks for the kind words.

      I think everyone is guilty of reading blog after blog without doing anything, and looking for that “magic bullet.” You really do have to just jump in and get to work.

      Make sure you go out and crush it Steven!

      Thanks again.

      – Morgan Williams

  5. Wow Morgan, truly excellent and actionable post!

    All 4 of the laws you mention are critically important to online success. I need to be better about #3 — Measure and Test, but the other 3 are things I regularly practice.

    Taking massive action is something we have to do even if/when we don’t know exactly what we’re doing just yet. I know when I first got into the online game a few years ago, I did alot of the “planning to work” rather than just shipping something and getting it out there, b/c I wanted everything to be perfect and I didn’t want people to think I didn’t know what I was doing. Now I say to myself, “to heck with that, I’m putting this thing out there, and I’ll recalibrate after I see what the reaction is!” A bias toward action has helped me tremendously in the last few months — I’m way more productive than I was in the past.

    #4 — Do More of What Works — has also been a guiding principle for me lately. Of course it’s common sense, right? I mean, why would you do more of what *doesn’t *work? But that’s what I was doing, at least some of the time — time-consuming things with low ROI. Then the last time I looked at my Google Analytics stats, even though I felt a little defeated, I found a glimmer of hope, because there was one thing I was doing that was driving more traffic to my site than any other method. So I decided for all the month of August to focus heavily on doing more of that. Later today I’ll be checking my stats to guage the results of this 30-day experiment and see how it paid off, but already a few good things have come out of it that have nothing to do with statistics!

    Once again, great post, I’ll be sure to add it my regular list of high-value articles to tweet out and share on FB. : )

    1. Morgan Williams @ Inbound says:

      Hey Kimberly,

      I agree. I have been a huge culprit of not just planning to work, but “planning to plan,” haha. Winners learn from imperfect action rather than perfecting plans.

      Getting over the fear of putting yourself out there is definitely hard and I still have my reservations sometimes. However, I’ve learned through interviews and personal experience that people really do appreciate raw content that has mistakes and faults because it shows realness. In fact, sometimes it can work out even better for you.

      Your 30-day expriment is great. I read about your results below. This type of work also makes for OUTSTANDING content when it is put into case study format. In the IM space the documentation of actual results are received far better than theory based content. I applaud you for your dedication to your experiment. Make sure you keep doing what works, track it, and share your findings online. People adore this type of commitment.

      Thanks again for the kind words Kimberly!

      – Morgan Williams

      1. Hi Connie,

        It was actually posting and interacting consistently on Twitter. Here’s what I did: 5 days a week I loaded up links to high-value content into Hootsuite & scheduled them to go out a few hours apart each day. 4 of these links per day were to other people’s content, and 1 was to my own content. I then signed into Twitter live for 10-20 minutes per day and re-tweeted other people’s stuff, replied to any @ mentions, and had live conversations with other folks on Twitter — again, 5 days per week. I also followed several people a day who I felt my content might resonate with, and whose content resonated with me.

        The key is consistency — before this 30 day experiment, I didn’t have any kind of consistent or strategic approach to Twitter, and after two years of being there, was adding about 30 new followers per month. In my recently completed “Twitter month” however, I added around 135-140 followers in the month of August. The reason I decided to focus on Twitter is b/c that’s where most of my referral traffic has been coming from to date, and I wanted to do more of what worked! ; )

  6. Cassie | Womenswaytowealth says:

    Fabulous article Morgan, congrats! Interviewing experts is a great way to learn and you’ve taken massive action with this post, and I’m sure other exciting projects (a book? membership site?).

    I couldn’t agree more with the points above, especially the learning/doing disparity. The 80/20 rule applies there – it should be 80% doing and 20% learning but I’m sure many, like me, are guilty of the opposite. Social media is another productivity killer (Hootsuite is a godsend!)

    One other tip which I’ve found helps me is to focus on one “important” task every morning, and to work on that before doing anything else (including emails, social media, phone calls etc). It’s amazing what you can achieve.

    And, if you need a good example of Parkinson’s Law – just think about how much you get done just before you go on holiday. If I could work like that all the time I’d be a multi-millionaire by now!!

    As you say, the secrets to success are not difficult but take a massive work ethic and discipline. Very well written and informed post (with great inspirational experts), thank you!

    1. Morgan Williams @ Inbound says:

      Hey Cassie,

      Thanks for the kind words. My site is geared around helping newbies create a blog with a great niche, drive traffic, build engagement, and sell products and services that create a great amount of value for others. I would like to do coaching and a membership program so I can create a supportive, engaging community.

      Social media can be a huge time killer because there’s so much new information coming in every second! However, crafting, implementing, and staying consistent with a solid social media strategy can yield great rewards. It’s all about creating helpful, engaging content. If you cover those bases, people are going to share your content with others.

      Finishing an important task first thing in the morning is a great plan. I used to try and knock out the little things first, but that can lead to a lot of distraction from emails, social media, etc. like you said.

      My favorite example of Parkinson’s law is the college all nighter. Finishing a paper you should have been working on six weeks ago in twelve hours happens every day on college campuses all across the world, haha.

      Thanks again for the kind words!

      – Morgan Williams

  7. Jacob says:


    First of all, thanks for writing such a detailed post, and for taking the time to respond so thoroughly to the comments you’ve received so far. I know I’m not the only one who appreciates the amount of time you put into this. I was planning on pitching a guest post to Firepole at some point and I feel like you just raised the bar (so thanks for your time, but no thanks for the bar raising, haha).

    I love “Do more of what works,” especially combined with “Measure and Test.” You have to know what works before you can do more of it, and the only way to know what works is to take an earnest look at the results of each of your efforts. Testing and measuring, or put simply, research, is the single effort that has transformed the way I do business more than anything else.

    For me personally, if I develop my business strategy with testing in mind, it keeps me more focused. Then, heeding the results of each tested effort, I can do more of what works and less of what doesn’t. I think a lot of times testing gets abandoned because it feels like an upfront time cost, and it can be made to seem overly complicated, but it’s one of those things where a moderate amount of initial effort saves you a ton of wasted effort in the long run. Of course, I think people should test and measure that statement for themselves 😉

    The Parkinson’s Law thing is fascinating, one of the gems from 4HWW (my other favorite is cutting back on unnecessary emails, and when necessary using autoresponders). Anyway, thanks for putting this together. Very nice work.

    1. Morgan Williams @ Inbound says:


      I’m glad you liked the post and thank you for the kind words. I agree with your view on metrics. People simply don’t put enough stock in even basic analytics. I have been a culprit of this in the past. When you’re trying to drive traffic, increase sales, etc. It really comes down to testing several different methods, and doing more of what works. You’re right, you can avoid wasting a MASSIVE amount of time if you just pay attention to basic analytics and metrics more.

      What different types of analytics and metrics tools do you use? I’m on Google Analytics right now but I’m going to start using Crazy Egg and KISSMetrics soon.

      What types of traffic sources do you currently measure and test?

      I’m with you on emails. When I stick to checking my emails only 2 – 3 times a day like the 4HWW says I save a TON of time throughout my day.

      Thanks again for the kind words.

      – Morgan Williams

      1. Jacob says:

        Hey Morgan,

        Sorry it took me a minute to get back to you!

        I’m currently running only Google Analytics. Never heard of Crazy Egg, but I’ve heard good things about KISSMetrics, Spring Metrics, and Clicky. It’s getting to point where I feel like there’s too many options, actually, and I haven’t done a lot of digging to see what sets these guys apart from Google. It’s likely that I’ll upgrade eventually, but for the time being Google Analytics is plenty powerful and simple enough for me.

        I’m currently pre-launch, and have a one-page launch pad up. I’m not actively promoting the site, so any traffic I get is incidental from joining in conversations like these. As part of the launch, I’ll be split testing at least two different landing pages for conversion rates, and measuring click-through from guest posts, emails to my list, twitter, and of course, if conversations like this generate any traffic, they would show up in the analytics as well.

        Eventually I’ll test some PPC traffic, and some marketing efforts on Facebook. As part of the site, I’ll make all of this data available to readers who want to see it, so they can know what worked and what didn’t work for me. I’ve seen a few ads around for Danny’s Write Like Freddy Program…I’d love to know how those convert.

        Anyway, thanks again for engaging in the conversation, Morgan. It’s been a blast!

        1. Morgan Williams says:

          Hey Jacob,

          That sounds awesome. It sounds like you’re on the right track.

          Let me know when you launch!

          – Morgan Williams

  8. Brandi says:

    Your hard drive wipe reminds me of how I chose to shift my perspective when my laptop crashed a few weeks ago. I’d been downloading all those e-books and various training things for the last year, but didn’t back anything up. When the laptop fried itself, at first I was devastated. I didn’t know what to do! But then, as I looked for the bright side, I realized that now my computer is empty, clean, and ready to be organized from the very start. That alone freed up so much of my mental space- I’d been stressing about getting all those files organized for moths but the project was so overwhelming with ALL those files to sort through. Granted, I lost some things I paid good money for, but I do have my e-receipts, if need be.
    Anyway, it took a laptop crash to clear away a bunch of learning disguised as working. I am grateful and my computer is grateful, lol, with a brand new hard drive, its running faster and smoother than ever, perfect for getting work done. 🙂
    Thanks for the four actionable steps. I like shirt lists more than long ones.

    1. Morgan Williams @ Inbound says:

      Hi Brandi,

      I’m glad you liked the article.

      Your computer crash makes me think of an excerpt in “Think and Grow Rich”

      “In every adversity lies the seed of an equal or greater opportunity” ~ Napolean Hill

      Just clearing away all of that excess baggage really lets you focus on what’s important, get more done, and reach your goals.

      I definitely agree with short lists over long ones. I actually don’t really like anything over seven.

      – Morgan Williams

      1. Brandi says:

        Exactamundo! At first I was sort of in shock, like OMG what the heck do I do now?! But it didn’t take long for me to find the silver lining. I love how much entrepreneurship leads me to different, more expansive reactions/responses to things that, before I decided to come online with a business, I would’ve f-r-e-a-k-e-d over.

        1. Morgan Williams says:

          Hey Brandi,

          I definitely agree. It sounds like your on the right track.

          Crush it!

          – Morgan Williams

  9. Natalie says:

    You have to improve your self discipline..Work on your writing and grammar. Since you’re communicating through forums and email, you want to work on correcting bad grammar and writing proficiently.

    1. Morgan Williams @ Inbound says:

      Hi Natalie,

      Thank you for the constructive criticism. I actually was thinking about this the other day. I planned on reading “The Elements of Style” by Strunk and E.B. White to freshen up on my grammar and basic English rules. In reference to the comment I made that you were talking about, I did see some grammatical errors in there. I hate those. I was thinking about a lot when I was writing that comment because I was explaining the rebranding of my business. I didn’t bother to go back and look over my work. I will definitely go back and look over my comments for correctness more often.

      Do you know of any other books that are helpful for brushing up on basic grammar and writing skills?

      I was actually in law school last fall and I still make common errors, haha. Thanks again for the comment. You input will definitely help me get better.

      – Morgan Williams

  10. Connie Hammond says:

    Great article. I’m in the process of re-branding / starting over to reach a much bigger market (first attempt was resort locals which is too narrow) of middle-aged entrepreneurs. It’s a lot of work, but I’m committed. Plus, I can certainly relate to my demographic! Once all the content is rebranded, I plan to re-focus my efforts, and these 4 tips will be crucial to my success. Lots of hard work, but still worth it! Thanks again for the worthwhile post. 🙂

    1. Morgan Williams @ Inbound says:

      Hi Connie,

      I’m glad that you liked the article! Rebranding definitely isn’t easy but I feel that it is extremely crucial for business development.

      How do you plan on rebranding your business?

      – Morgan Williams

      1. Connie Hammond says:

        Hey Morgan — Maybe it’s not so much “rebranding” as much as “refocusing” since I’ll be keeping my existing resort brands (Resort Lifestyle Network of websites). I “finally” realized that the market size just isn’t there for “Resort Entrepreneurs” (one of those websites).

        What I did learn in the process of building out my resort brands; however, is that there are so many “Over-40 Founders” who are trying to go from idea to online, so I just launched and will be focusing mostly on that demographic going forward since I know it and live it, and the unique challenges middle-aged entrepreneurs face (sandwich generation, care giving, ageism, etc.).

        I’m glad to connect with you and get to know you here, Morgan! Keep up the great work.

  11. Morgan says:

    Hey Tea,

    Thanks so much for the kind words! I’ll make sure that I add some more diversity to my next roundup post.

    I decided to rebrand because my business model was not conducive to how the world of search is changing. Previously, I was selling content for a fixed price per word. I don’t believe that buying content by the word is effective anymore and it will eventually become. Publishing a ton of 500 word keyword laden posts is not going to help a site’s search engine rankings like it used too. Google, and other search engines, are looking for content that is more high quality. They are looking, among other things, for how long people stay on a website, and how much a website’s content is shared. Social signals are becoming more and more of a factor in SEO. People aren’t going to share content that is written primarily for search engines. People want content that is high quality and actionable. Detailed list posts, round-ups, case studies, manifesto’s, and how-to posts are all examples of the type of content that people are going to share. Popular and successful blog posts take a lot of time and skill to craft and hone and they are usually around 1,200 to 3,000 words. This type of content, along with quality links and other algorithm factors, are the type of attributes that search engines are looking for in high-quality content.

    Instead of people paying per-word for content, I will have them pay for a solution. I am looking to sell customized content packages to people based upon their business. For example, if someone has a cooking blog, they will benefit more from video than just blog content. Infographics are also a great form of content right now. I am going to put together plans for people that last either three or six months. My reasoning for this is that successful inbound marketing is not something that can be done by buying three 500-word blog posts a week. People need a solid strategy. They need high-quality content on their site 2 – 4 times/mo. (in reference to blog posts) and they need to be guest blogging as much as possible. I want to be with a client for an extended period of time so that I can learn as much about what they want and need, so that I can help them in the bet way as much as posslbe.

    Their social media strategy should not just be auto-posting blog posts and auto-DM’ing people who follow them (I hate that). Social media is a channel and not a place where you should scream about your business at the top of your lungs every chance you get. It should be used to help people with their questions and problems, and otherwise engage with others and form relationships by promoting other people’s content, talking to people/helping them, and occasionally promoting yourself.

    I want to sell premium packages to people so that myself and my team can focus on working with only a few clients every three to six months. This way we can really understand their business, market, customers, and industry. This will allow us to create better content, engage with their target market better, and increase their sales.

    It’s kind of like the approach Jerry Maguire had when he decided to only take on one client so that he could completely focus on the wants and needs of his one client. Inbound/Content Marketing is a marathon, and not a sprint.

    Gaming Google and publishing low-quality content will eventually become obsolete. The people who are going to succeed are the ones who realize and implement better strategies sooner rather than later.

    I hope this answers your question! Thanks again for the kind words.

    – Morgan Williams

  12. Yvonne Root says:

    This post is quite useful. The best part is the 3 step process. It makes sense, yet it is hard.

    It reminds me of the excellent dancer who puts on a wonderful performance. She didn’t just get up on stage and perform without going through a kazillion hours of practice and hard work.

    1. Morgan Williams @ Inbound says:

      Hi Yvonne,

      Thanks, I’m glad you liked the post.

      Yes, I do agree with you. Even though the process is simple it is very difficult to implement. It’s definitely something that takes a lot of discipline to do properly. I still have trouble doing this three step process. However, when I get it right, it is extremely rewarding.

      The dancer analogy is great and I agree. Everyone sees the event of the Olympian winning the gold medal or the 24 year old who became an instant multi-millionaire, or billionaire, when he sells his software company and says “wow, he/she is lucky” or “they were born with it.” No one talks about the hours and hours that Olympian spent sacrificing everything else in their lives for that moment. No one talks about the hours and hours that the “dorm room millionaire” spent coding in his room eighteen hours a day. That’s what separates the most successful from those who fail. It is an inextinguishable desire. Everyone sees the event but no one sees the process that it took to get there.

      It takes years to become an overnight success.

      – Morgan Williams

  13. Aside from the fact that you didn’t include any women in your examples, I LOVE this post. It really hits home on what’s important. Would be interested to know why you decided to rebrand and how that’s going for you.

    1. Cassie | Womenswaytowealth says:

      Good point Tea. I think Morgan should have included a paralympic athlete too – although of course that’s off the IM subject. But talk about taking massive action, being consistent and having an amazing work ethic (can you tell we’re in Paralympic mode here in the UK!?)

      1. Morgan Williams @ Inbound says:

        Hey Cassie,

        You bring up a good point. I’m definitely going to branch out in terms of the people who I interview, and my content. I feel that a lot of times the best content comes from when subjects out of the IM space intersect with IM. That brings a whole new perspective to things. Your Paralympic example is great.

        – Morgan Williams

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