Extreme Marketing – 1910s Style

I’ve always wanted to be the kind of person who lives their life on the edge – to be brave and adventurous. I think a lot of people do. But why? Do we want to test ourselves? Do we want to have something to write home about, to brag about? Sir Ernest Shackleton picked up on this way before I did. He set out to find a group of men to join him on his …