About Danny Iny

Danny Iny (@DannyIny) is the CEO and founder of Mirasee, host of the Business Reimagined podcast, and best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich.

Did I Hike the Himalayas?

This was inspired by Pat Flynn’s I Am a Blackbelt. True or False? Let’s have a little fun. Today, instead of the usual dose of marketing goodness, I’m going to tell you some things about myself. Eleven things, to be exact. Some of them sound pretty incredible – which makes sense, because they aren’t all true. Three of the eleven “facts” are actually lies. Care to guess which ones?

The Product Marketing Strategies of Best Selling Toys Can Make You Money (Sooner Than You Think!)

This post is about the “Product” part of the 4Ps of Marketing. We’re going to look at four best selling toys for kids, and what their product marketing strategies can can tell us about creating a product that is perfect for your customers. We’ve picked these four toys because each one of them illustrates a valuable marketing lesson. The four toys are Zhu Zhu Pets, Crayola’s Crayon Town Toys, Disney’s Netpal Computer, and Princess and …

Making Sales Calls – Wim Wilmsen Interview

Sales in 3 minutes. Sounds appealing, doesn’t it? Well, it’s possible. I know, because I recently read an eBook that explains exactly how to do it. The eBook is free, by the way, and linked to later in the post. the eBook is called “The Three Minute Method”, and I was so impressed by it that I invited the author, Wim Wilmsen, to write a guest post here at Mirasee, and to do an interview. …

365 Days and 9 Big Things

Today is my birthday. I was born on July 12, 1983 – which means that as of today, I’ve reached the ripe old age of 28. No ifs, ands, or buts about it – I’m in my late twenties. And yesterday, I think I found a gray hair! 😉 Okay, okay, so maybe 28 isn’t thaaaat old – but I still think my birthday is a good time to take a break and look back …

“Me” or “We”: Is Presenting A Fake Front Better For Your Business Image? What About Authenticity?

When you start your own business, you have to be pretty confident. You have to believe in your idea, you have to do your research and you have to put in the hours to get the business running smoothly. At some point in all of this you have to make some decisions about how you will market your business image. Will your marketing come from “me” or “we”? You know that you’re the only one …

Finding Your Target Audience – 3 Warning Signs You Are Losing Their Attention

If I told you that Robert De Niro was a frequent reader on my first blog would you be impressed? Well, don’t be – it turns out that it was just my readers doing their best impressions of him from Taxi Driver: “You talkin’ to me? Then who the hell else are you talkin’ to? You talkin’ to me? Well I’m the only one here. Who the @#%! do you think you’re talking to?” It turned out …

Get to Know How SEO Works!

Note from Danny: I’ve got two big pieces of news to share. The first piece of news is that this is our 100th post. It really snuck up on us, too – almost missed it. 🙂 The second piece of news is that I’m moving into my new condo today, and will be without internet until sometime on Monday. So please leave comments, but I’ll only be able to respond after that. 🙂 You’ve probably …

Is the Bank of Social Capital… Broken?

Have you ever seen a bank run? You know what I’m talking about – people are afraid that the bank will run out of cash, so they want to withdraw all their money. Ultimately, this forces the bank to shut down. I’ve seen two and a half. The two were both fictional: one in It’s a Wonderful Life, and the other in Mary Poppins. And the half? That’s a bank run that hasn’t happened yet, …

A New Look at the 4Ps of Marketing

Nothing explains a complicated business algorithm like a cute mnemonic device! Hence the 4 Ps of marketing. This is one of the first things they drill into your head in business school. Actually, in any type of formal Marketing instruction. It’s everywhere, everyone knows it, and you need to know it too. Let’s go, 4 Ps: Product! Place! Price! Promotion! Got that? Say it again (say it out loud – it helps.) Product! Price! Place! …

Interview: Does a company have to be big to be great?

Can a company serve their community, be a great place to work… and still be profitable? Bo Burlingham says that yes, it can. That’s what small giants do. A 30-year veteran of Inc magazine, Bo Burlingham is the author of one of the most interesting business books that I’ve ever read. And graciously, he agreed to share his insights in an interview! Here it is, 33 minutes for you to enjoy: Interview with Bo Burlingham …